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- Tasks: Lead digital strategies and manage complex client accounts in a dynamic team environment.
- Company: Join a pioneering digital agency known for innovative strategies and a commitment to social impact.
- Benefits: Enjoy hybrid working, flexible hours, and a comprehensive benefits package to enhance your work-life balance.
- Why this job: Be part of a diverse culture that values innovation and offers opportunities for personal and professional growth.
- Qualifications: Experience in digital marketing and campaign management is essential; strong leadership skills are a plus.
- Other info: This role is based in Leeds, requiring office presence at least three days a week.
The predicted salary is between 32000 - 44000 £ per year.
£38,000 – £52,000 depending on skills and experience
Hours and Location
This is a full-time role based in Leeds, UK. We offer hybrid working and flexible hours, but this is not a fully remote opportunity. The role requires working from our Leeds office at least 3 days a week.
We offer a comprehensive benefits package to support our thriving culture and employee experience. Some of our popular perks include:
Role Overview
As a Senior Paid Manager, you will be crucial in planning and executing digital strategies across various clients and sectors, leading some of our largest and most complex accounts.
You will be a key leader in both individual projects and ongoing campaigns, contributing to our Paid service offerings.
You will collaborate closely with the Paid team, delegate tasks, and ensure campaigns meet Engage\’s and clients\’ standards for digital attention.
Your responsibilities include leading key accounts, managing daily campaign activities, communicating with clients and internal teams, and guiding the Paid team’s strategic direction. You will also support the growth of our client base and services.
Responsibilities
Campaign Planning
- Plan and execute campaigns on channels such as Meta, Google Ads, Microsoft Ads, Display/Programmatic, YouTube, and TikTok.
- Set long-term strategies for client accounts aligned with their goals and produce forecasts to support these objectives.
Account Optimization
- Manage daily Paid campaign activities, including keyword selection, ad copy, bids, bid strategies, placements, and audience targeting.
Strategic Direction
- Develop and oversee innovative and effective Paid campaign strategies.
- Collaborate on new business opportunities, pitches, and onboarding.
- Align multi-channel Paid strategies with overall marketing goals.
- Conduct strategic reviews and provide actionable insights for improvement.
Innovation & Development
- Test new Paid channels and techniques to enhance client performance.
- Assist in setting up and optimizing new channels.
- Improve internal processes for planning, execution, and reporting.
- Stay updated on industry trends and bring innovative ideas.
Client & Team Support
- Act as the main strategic contact for clients, offering insights to maximize campaign success.
- Mentor and develop Paid Managers and Executives.
- Provide training on advanced Paid strategies and tools.
- Coordinate with other marketing teams for integrated strategies.
- Define team priorities and enhance overall performance.
Tracking & Reporting
- Create comprehensive reports on campaign performance and opportunities.
- Utilize GA4 and other platforms for strategy refinement.
- Understand tracking requirements via Google Tag Manager and support configuration.
- Work with technical teams on dataLayer specifications for custom tracking.
- Ensure tracking and reporting align with client KPIs.
Client Retention
- Build strong relationships with clients.
- Take a senior role in managing Paid accounts.
- Implement strategies to meet KPIs and objectives.
- Support the team in resolving client issues.
Authority & Decision-Making
Make key decisions regarding client strategies, targets, forecasts, and budgets. Handle issues in collaboration with Account Directors and escalate to the Head of Paid or Performance Marketing Director when necessary. Strong problem-solving and communication skills are essential.
About Us
Founded in 2007, we are known for delivering world-class digital products and strategies, emphasizing digital attention.
We are committed to doing the right thing, including our social impact, becoming employee-owned in 2024, and being a Certified B Corporation.
We celebrate diversity and are dedicated to an inclusive workplace, welcoming applicants from all backgrounds regardless of race, religion, age, sex, sexual orientation, or disability.
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Senior Paid Manager employer: Engage Interactive
Contact Detail:
Engage Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in paid advertising. Being knowledgeable about platforms like Google Ads, Meta, and TikTok will not only help you in interviews but also show that you're proactive and passionate about the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who work in paid media. Attend industry events or webinars to connect with potential colleagues and learn more about the role and its challenges.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your strategies, the results achieved, and how you overcame any challenges. This will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your leadership skills by discussing how you've mentored others or led teams in previous roles. Highlighting your ability to guide and develop talent will align well with the responsibilities of a Senior Paid Manager.
We think you need these skills to ace Senior Paid Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and campaign management. Focus on your achievements in managing paid campaigns across various platforms like Google Ads and Meta, as this is crucial for the Senior Paid Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and leadership skills. Mention specific examples of successful campaigns you've led and how you can contribute to the company's goals and client satisfaction.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse campaign performance and make data-driven decisions. Highlight your experience with tools like GA4 and Google Tag Manager, as these are essential for tracking and reporting in this role.
Demonstrate Team Leadership: Illustrate your experience in mentoring and developing team members. Discuss how you've successfully led teams in previous roles and how you plan to support and enhance the performance of the Paid team at Engage.
How to prepare for a job interview at Engage Interactive
✨Know Your Digital Strategies
As a Senior Paid Manager, you'll need to demonstrate your expertise in digital strategies. Be prepared to discuss specific campaigns you've managed, the channels you used, and the results achieved. This will show your potential employer that you can lead complex accounts effectively.
✨Showcase Your Leadership Skills
Highlight your experience in mentoring and developing team members. Discuss how you've successfully delegated tasks and guided teams towards achieving campaign goals. This is crucial as the role involves leading a team and ensuring high standards are met.
✨Prepare for Client Scenarios
Expect questions about client management and relationship building. Prepare examples of how you've built strong relationships with clients and resolved issues. This will demonstrate your ability to act as a strategic contact and support client retention.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital marketing and paid advertising. Be ready to discuss innovative ideas or techniques you've tested in previous roles. This shows your commitment to continuous improvement and staying ahead in the industry.
