Описание: Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit. It delivers fast, affordable broadband to consumers, businesses, government agencies, and other organizations in areas without reliable connectivity.
Задачи:
- Lead the strategy, design, and execution of programmatic media campaigns across DSPs for Amazon Leo's B2C business across all EMEA markets, optimizing for Gross Ads and CPA/ROAS targets
- Own end-to-end relationships with internal ADSP teams and agencies for the programmatic channel, including briefing, campaign planning, execution oversight, performance governance, and optimization
- Develop and maintain programmatic playbooks covering audience targeting, bidding strategies, creative optimization, and trading techniques
- Conduct campaign and channel performance analysis, optimize strategies, refine targeting, improve ROI, and maintain KPI reporting frameworks
- Present actionable performance insights to leadership
- Champion automation and attribution measurement, influence technology roadmap prioritization, and partner with measurement and data science teams
- Design and execute an experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources
- Drive the evolution of Amazon Advertising Self-Service DSP for Leo through product beta participation, client feedback, and cross-functional collaboration
- Monitor industry trends, privacy and signal loss developments, and Amazon best practices to define and execute an innovation roadmap
Требования:
- Experience in professional non-internship marketing
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables
- Experience building, executing, and scaling cross-functional marketing programs
- Experience with A/B testing or multivariate testing
- Experience communicating results to senior leadership
- Nice to have: customer segmentation, profiling, and targeting; audience segmentation and targeting; senior leadership presentations; Amazon DSP and/or Google DV360 campaign setup, audience creation, and optimization; managing large-scale media budgets and delivering efficiency improvements; experience in technology, media, telecommunications, satellite internet, or subscription services.
Условия:
- Employment is contingent upon obtaining any required export licenses or other approvals from the United States government; The candidate must be eligible to obtain required export licenses or approvals based on nationality, citizenship, and other applicable export control factors.
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performance marketing manager in satellite internet employer: Enfint
As a leading innovator in AI products for major publishers, our company offers an inspiring work environment where creativity and technology intersect. We prioritise employee growth through continuous learning opportunities and foster a collaborative culture that values diverse perspectives. Located in a vibrant city, we provide competitive salaries, relocation support, and the chance to make a real impact in the media landscape.
