Описание:
Charles Tyrwhitt is a retail apparel and fashion company that makes it easy for men to dress well by providing stylish shirts and complete wardrobe solutions for every occasion. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
- Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time;
- Build, launch and optimise campaigns at pace, with a strong focus on execution;
- Manage budgets to deliver against CPA and revenue targets;
- Lead structured testing across audiences, creative and campaign setups;
- Track and optimise performance across CPA, CTR, CPC and conversion rate;
- Identify winning ads, scale them and cut underperformance;
- Turn data into clear, actionable improvements;
- Maintain clear, concise reporting for stakeholders;
- Work closely with Creative teams to deliver a consistent flow of assets;
- Partner with agencies and platform representatives to stay ahead of best practice;
- Collaborate with CRM and retention teams on cross-channel activity;
- Share insights and performance learnings with stakeholders;
- Own paid social contribution to new customer growth;
- Identify new opportunities across platforms, formats and audiences;
- Manage campaign budgets effectively to maximise return;
- Act as an internal expert and champion of paid social.
Требования:
- Proven experience managing paid social campaigns, especially Meta;
- Strong track record of building and launching ads at volume;
- Experience working with creative, including UGC or influencer content;
- Strong analytical skills with a focus on performance;
- Hands-on, proactive and execution focused;
- Comfortable working at pace with a test and learn mindset;
- Commercially driven and results-oriented;
- Strong attention to detail and prioritisation;
- Confident owning a channel end-to-end;
- Deep expertise in Meta Ads Manager;
- Strong understanding of campaign structure, optimisation and scaling;
- Experience with product feeds and e-commerce environments;
- Proficient in Excel and reporting tools;
- Understanding of tracking and attribution fundamentals;
- Nice to have: Familiarity with tools like Smartly.io, experience of working in multi-territory markets, experience with other paid social platforms.
Условия:
- Competitive salary and excellent bonus scheme;
- Staff Discount from the first day at Charles Tyrwhitt and The White Company;
- Office attendance 3-4 days per week, with 14 days onsite across a 4-week period and Mondays as set office days;
- An entrepreneurial environment with opportunities to try things and drive the business forward;
- Charity and sustainability partnerships;
- Christmas and summer parties, plus regular social activities.
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performance marketing manager in retail fashion employer: Enfint
As a leading innovator in AI products for major publishers, our company offers an inspiring work environment where creativity and technology intersect. We prioritise employee growth through continuous learning opportunities and foster a collaborative culture that values diverse perspectives. Located in a vibrant city, we provide competitive salaries, relocation support, and the chance to make a real impact in the media landscape.
