Описание
Omaze gives communities in the UK and Germany the chance to win luxury homes and other life-changing prizes while raising money for charitable causes. The company has raised over £100 million for UK charities in five years and is building a global business focused on growth and social impact.
Задачи
- Define and execute Omaze's global ATL media strategy across international markets
- Translate business priorities into media strategies balancing brand building with measurable performance outcomes
- Identify new media opportunities, channels and market trends
- Partner with Growth, Product, Brand and Creative teams to deliver integrated campaigns across paid, owned and earned channels
- Align media investment with business priorities and product launches
- Build relationships with global media agency partners
- Review, challenge and approve media strategies and plans
- Lead commercial negotiations with agencies and key media partners
- Own and manage significant ATL media budgets with Finance and Growth teams
- Develop investment scenarios based on commercial objectives, market conditions and growth opportunities
- Optimise budget allocation using campaign performance, customer insights and business priorities
- Develop measurement frameworks across media activity with Data and Analytics teams
- Lead attribution strategy, Marketing Mix Modelling (MMM), incrementality testing and experimentation programmes
- Analyse campaign performance, media effectiveness and customer data
- Present performance updates, investment recommendations and commercial insights to senior leadership
- Develop campaign assets with Brand and Creative teams
- Produce creative briefs with objectives, success measures and delivery timelines
- Foster continuous creative testing and optimisation
- Act as the senior performance marketing expert across the organisation
- Influence executive stakeholders through data-driven recommendations and strategic thinking
- Mentor and develop team members
Требования
- Significant experience leading ATL media strategy across multiple markets with responsibility for large-scale media budgets
- Proven track record of delivering measurable business growth through integrated media planning and optimisation
- Deep expertise in media effectiveness, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks
- Strong analytical skills and ability to translate complex performance data into strategic recommendations
- Experience managing and influencing media agencies across planning, buying and optimisation
- Excellent stakeholder management and communication skills, including presenting to executive leadership
- Strong commercial acumen and ability to balance long-term brand investment with short-term performance objectives
- Experience working with creative teams to develop insight-led campaign assets
- Collaborative leadership style and passion for developing high-performing teams and cross-functional partnerships
Условия
- Stock options scheme
- 25 Days annual leave plus Bank Holidays
- Private medical and dental insurance
- 9% Employer pension contributions when contributing at least 2%
- Personal learning and development budget for training courses, conferences and professional memberships
- Enhanced family leave policies
- Life assurance of 4x your salary
#J-18808-Ljbffr
performance marketing manager in entertainment employer: Enfint
As a leading innovator in AI products for major publishers, our company offers an inspiring work environment where creativity and technology intersect. We prioritise employee growth through continuous learning opportunities and foster a collaborative culture that values diverse perspectives. Located in a vibrant city, we provide competitive salaries, relocation support, and the chance to make a real impact in the media landscape.
