Описание
The company operates as a digital infrastructure business that provides connectivity networks and is currently expanding into sectors such as transport, utilities, defense, and public sector connectivity. It is backed by private equity investment and is transitioning from a traditional telecoms infrastructure provider into a broader digital infrastructure platform.
Задачи
- Own demand generation and performance campaign strategy aligned to pipeline priorities across core and new business growth areas
- Translate commercial priorities into integrated campaigns, covering audience segmentation, messaging, channel mix and conversion pathways
- Define creative requirements and testing hypotheses, briefing and directing creative development
- Partner with sales leadership on account and segment targeting, lead quality and follow-up standards
- Lead end-to-end campaign delivery, from launch readiness through to optimisation and performance trading decisions
- Run a structured test-and-learn programme across creative, messaging and audience variants
- Collaborate with colleagues across content, brand, creative, digital, SEO, and marketing technology to deliver integrated campaigns
- Produce regular performance reporting, campaign post-mortems and quarterly performance narratives
Требования
- Proven end-to-end demand generation or performance marketing experience within a complex B2B environment
- Strong track record designing and delivering integrated campaigns with measurable commercial outcomes
- Experience with CRM and marketing automation platforms, ideally HubSpot or a comparable system
- Confident briefing and directing creative development in partnership with brand and content teams
- Strong analytical mindset, comfortable with conversion measurement, lead quality metrics and pipeline reporting
- High energy, proactive and comfortable operating with autonomy in a build-from-scratch environment
- Background in technology, infrastructure or another complex B2B sector
- Must be able to work from the office 3 days per week
- Negative filter: candidates from FMCG or B2C-only backgrounds will not be considered
Performance Marketing Manager employer: Enfint
AJ Bell is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong emphasis on employee growth, you will have the opportunity to mentor junior designers while working on impactful design systems that prioritise accessibility and usability. Enjoy a supportive environment that values proactive communication and offers unique benefits tailored to enhance your professional journey.
