At a Glance
- Tasks: Lead marketing strategies for a global footwear brand and drive impactful campaigns.
- Company: Join Dr. Martens, a legendary brand with over 60 years of cultural influence.
- Benefits: Enjoy hybrid working, a free pair of Docs, and a 65% discount on all products.
- Other info: Be part of a dynamic team with opportunities for growth and creativity.
- Why this job: Make your mark in the fashion industry while shaping brand narratives and engaging consumers.
- Qualifications: Experience in digital marketing and a knack for understanding consumer behaviour.
The predicted salary is between 56250 - 68750 £ per year.
Описание
Dr. Martens is a global footwear brand with over 60 years of heritage, cultural impact, and a focus on Alternative Craft and premium footwear.
Задачи
- Develop and execute the UK & IR marketing strategy aligned with global brand frameworks and regional priorities
- Lead integrated marketing campaigns across paid, owned, and earned channels
- Champion London as a global brand city through high-impact activations and partnerships
- Manage and optimise the marketing budget to maximise ROI
- Use consumer and market insights to inform marketing decisions
- Collaborate with E-commerce, DTC, Wholesale, Global brand function, and Merchandising teams
- Drive digital-first marketing execution across paid media, social, influencer, and CRM initiatives
- Deliver retail marketing activations, including visual merchandising, in-store storytelling, and local partnerships
- Monitor and report marketing performance against strategic KPIs
- Lead, coach, and develop the UK marketing team.
Требования
- Deep understanding of consumer behaviour and ability to translate insights into marketing strategies
- Proven ability to design and deliver marketing strategies balancing brand building and commercial performance
- Strong experience in digital marketing, paid media, social, influencer engagement, and CRM
- Ability to link marketing activity to business KPIs, manage budgets, and optimise ROI
- Experience creating compelling brand narratives for diverse audiences
- Proficiency in using analytics and insights to inform strategy and measure impact
- Ability to engage and align stakeholders across functions and markets
- Comfortable testing, learning, and adapting strategies in a fast-paced environment
- Experience building and motivating high-performing teams
- Fluent English
- Nice to have: additional European languages.
Условия
- Hybrid working with 3 days in the office
- Free pair of Docs as a welcome benefit
- 65% Discount on all Docs.
- #J-18808-Ljbffr
marketing manager for footwear employer: Enfint
AJ Bell is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong emphasis on employee growth, you will have the opportunity to mentor junior designers while working on impactful design systems that prioritise accessibility and usability. Enjoy a supportive environment that values proactive communication and offers unique benefits tailored to enhance your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land marketing manager for footwear
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Enfint and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Enfint are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Enfint on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Enfint. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace marketing manager for footwear
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Enfint. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Enfint:Show us that you’ve done your homework! In your application, briefly mention what you admire about Enfint’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Enfint
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Enfint will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Enfint, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
