At a Glance
- Tasks: Lead the marketing strategy for Star Trek Fleet Command and create engaging player experiences.
- Company: Join Scopely, a global leader in mobile gaming and interactive entertainment.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be at the forefront of gaming innovation and connect with millions of players worldwide.
- Qualifications: 5+ years in product marketing with a passion for games and player engagement.
The predicted salary is between 54000 - 66000 £ per year.
Описание
Scopely is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console.
Its portfolio includes Star Trek™ Fleet Command and other major entertainment franchises, connecting hundreds of millions of players worldwide.
- Задачи
- Own the player-facing narrative for Star Trek Fleet Command and translate product strategy into compelling player experiences
- Champion the player perspective throughout the product development lifecycle
- Establish messaging frameworks across launch campaigns, CRM, roadmap communications, and in-game messaging
- Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development
- Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into player-facing narratives
- Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives
- Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships
- Build launch plans covering messaging, timing, audiences, business objectives, and player education
- Define player segmentation and messaging strategies across the player lifecycle
- Establish launch objectives and success criteria with Product, Marketing, and Analytics teams
- Connect Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners
- Coordinate launch readiness across player-facing functions
- Facilitate launch planning, milestone reviews, and cross-functional communication
- Partner with Community and Player Experience on player communications, support readiness, and recovery messaging
- Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance
- Review and approve marketing assets for consistency with product strategy, brand standards, and franchise guidelines
- Partner with Creative teams to develop marketing materials
- Manage approvals and asset delivery with Paramount and other external partners
- Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes
- Identify player friction, adoption barriers, and optimization opportunities
- Translate player insights into recommendations for future launches and product improvements
- Refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis
- Lead and evolve the Product Marketing discipline for Star Trek Fleet Command
- Manage the Campaign Manager through coaching, prioritization, and strategic direction
- Own the Product Marketing operating cadence, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment
- Build relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership
- Establish scalable frameworks, documentation, and best practices for Product Marketing
- Требования
- Strategic, curious, and player-focused
- Comfortable working across product strategy, marketing, and player experience
- Able to turn complex systems into simple, compelling stories
- Collaborative and able to align diverse teams around shared goals
- Confident leading strategic discussions with executives and producing hands-on deliverables
- Data-informed and able to combine analytics with player empathy
- Adaptable in fast-moving environments with changing priorities
- Passionate about live-service games
- Experience translating complex products into player stories and developing positioning and go-to-market strategies
- Experience leading integrated product launches across Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners
- Experience influencing product direction through qualitative feedback, quantitative data, and market trends
- Experience building scalable marketing frameworks, messaging systems, and launch playbooks
- Experience working with multidisciplinary teams in fast-paced live-service environments
- Experience mentoring marketers and fostering high-performing teams
- 5+ Years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products
- Nice to have: Experience with live-service or free-to-play games, player lifecycle marketing, CRM, audience segmentation, experimentation, analytics partnerships, licensed entertainment brands or franchise partners, creative production pipelines, integrated campaign development, strategy games, mobile games, or live-service products, knowledge of Star Trek™ and its characters, stories, and global community.
- Условия
Employment is based solely on merit and qualifications.
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product marketing manager for mobile games in London employer: Enfint
As a leading innovator in AI products for major publishers, our company offers an inspiring work environment where creativity and technology intersect. We prioritise employee growth through continuous learning opportunities and foster a collaborative culture that values diverse perspectives. Located in a vibrant city, we provide competitive salaries, relocation support, and the chance to make a real impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land product marketing manager for mobile games in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Enfint and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Enfint are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Enfint on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Enfint. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace product marketing manager for mobile games in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Enfint. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Enfint:Show us that you’ve done your homework! In your application, briefly mention what you admire about Enfint’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Enfint
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Enfint will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Enfint, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
