Overview
Описание: Preply is a global ed-tech company that facilitates language learning by connecting learners with tutors through a human-led, AI-enhanced platform. The service operates in 180 countries, supporting over 100,000 tutors teaching more than 90 languages to millions of users.
Responsibilities
- Measure true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; Identify the point where marginal spend stops paying off and quantify the paid/organic relationship; Develop financial models connecting marketing spend to acquisition, retention, and LTV; Prepare monthly/quarterly forecasting and variance narratives; Conduct scenario and sensitivity analysis for spend changes and macro shifts; Define decision rules, ROI thresholds, and spend limits for the Growth team; Size new markets, model investment cases, and track performance against thesis; Act as a Finance partner to the VP of Growth, COO, and CFO by translating analysis into clear recommendations; Pressure test the financial case behind major marketing bets; Utilize AI tools to accelerate analysis and model builds.
Requirements
- 8+ Years of experience in marketing analytics, growth analytics, or performance marketing;
- Deep expertise in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling;
- Proven track record of owning a measurement method end-to-end, from test design to decision-making;
- Experience working in a high-growth B2C, marketplace, or subscription business;
- Strong proficiency with Looker, Snowflake/SQL, and advanced Sheets/Excel;
- Ability to defend specific recommendations under senior challenge and influence growth teams;
- Demonstrated success using AI tools to drive insights and efficiencies;
- Nice to have: FP&A, strategic finance, or commercial finance experience, hands-on financial modeling for user acquisition, experience in fast-growing data-driven startups or marketplaces.
Conditions
- Competitive financial package including equity;
- Generous monthly allowance for lessons on Preply.com;
- Learning & Development budget and dedicated time off for self-development;
- Health insurance and leave allowance.
Finance Manager employer: Enfint
AJ Bell is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong emphasis on employee growth, you will have the opportunity to mentor junior designers while working on impactful design systems that prioritise accessibility and usability. Enjoy a supportive environment that values proactive communication and offers unique benefits tailored to enhance your professional journey.
