Описание:
Haystack is hiring on behalf of a partner in the media industry. The partner develops measurement solutions focused on perception, influence, and brand-related analytics.
Задачи:
- Own the end-to-end analytical approach for a flagship measurement solution, from model design through delivery
- Design, run, and evolve regression, multivariate, and factor-based models to identify and quantify drivers of perception and influence
- Partner with commercial, insight, and product teams to shape analytical approaches addressing real business questions
- Provide technical leadership and mentoring to junior analysts working on perception and influence analytics
- Raise overall analytical capability through coaching on statistical thinking, modelling techniques, and interpretation
Требования:
- Strong experience in advanced analytics, statistical modelling, or quantitative research roles
- Deep hands-on expertise in regression analysis and multivariate statistical techniques
- Strong working knowledge of R and/or Python for statistical analysis
- Experience working with perception, attitudinal, or brand-related data
- Experience in media, marketing effectiveness, brand measurement, or advertising analytics
- Nice to have: Familiarity with index construction or composite metrics
Условия:
- Hybrid working model to support work-life balance
- Opportunity to lead key analytics initiatives within a renowned media organisation
- A culture that celebrates diversity and encourages professional development
- Opportunity to work on innovative measurement solutions
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data analyst in media measurement employer: Enfint
As a leading innovator in AI products for major publishers, our company offers an inspiring work environment where creativity and technology intersect. We prioritise employee growth through continuous learning opportunities and foster a collaborative culture that values diverse perspectives. Located in a vibrant city, we provide competitive salaries, relocation support, and the chance to make a real impact in the media landscape.
