At a Glance
- Tasks: Lead CRM strategy for Email and SMS, driving customer engagement and brand growth.
- Company: Join Pandora, the world's largest jewellery brand committed to sustainability.
- Benefits: Enjoy competitive salary, generous bonuses, private healthcare, and 55% product discounts.
- Other info: Flexible work schedule with early finishes and wellness resources.
- Why this job: Make a real impact in a dynamic environment while developing your career.
- Qualifications: Experience in CRM or Email Marketing with strong analytical and communication skills.
Описание
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Its jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores. Pandora is headquartered in Copenhagen and is committed to sustainability, including using 100% recycled silver and gold.
Задачи
- Deliver the CRM strategy across Email and SMS for the UK and Ireland, supporting LFL growth, brand elevation, and the loyalty programme
- Drive CRM’s contribution to omnichannel performance through initiatives that increase footfall and online engagement
- Own channel reporting and deliver actionable insights and recommendations for campaign planning
- Align Email and SMS campaigns with Trading and Marketing calendars to achieve commercial targets
- Provide first-stage approval of newsletter campaigns and feedback to the CRM Coordinator
- Lead the channel optimisation roadmap across segmentation, personalisation, dynamic content, automation, and testing
- Identify opportunities to increase customer acquisition, retention, and reactivation through targeted CRM initiatives
- Analyse customer behaviour, engagement, and churn trends to develop segmentation strategies
- Collaborate with the Global Consumer Engagement team on the test roadmap for triggered and automated lifecycle campaigns
- Partner with the CDP team on AI-driven optimisation initiatives and automation enhancements
- Work with Marketing and E-commerce teams to support commercial and brand objectives throughout the customer journey
- Build cross-functional relationships across E-commerce, Retail, Marketing, Merchandising, and Global teams
Требования
- Significant demonstrable experience in a CRM or Email Marketing role
- Hands-on experience with a CDP/ESP
- Proven track record of driving commercial growth and customer engagement through Email and SMS channels
- Excellent written and verbal communication skills
- Confidence presenting performance, insights, and recommendations to stakeholders at varying levels, including senior leaders
- Strong analytical skills and the ability to translate data into actionable insights
- Strong eye for creative execution, layout, and visual presentation
- Experience balancing commercial performance with brand elevation
- Experience managing multiple projects and priorities in a fast-paced retail or B2C environment
- Commercially minded, proactive, and motivated by continuous improvement
- Passion for CRM and customer engagement
- Experience developing segmentation and personalisation strategies
- Understanding of AI, predictive capabilities, and marketing automation for customer engagement and channel performance
- Basic understanding of relevant legal requirements such as GDPR and E-Privacy laws
- Nice to have: hands-on experience with Bloomreach, experience using Power BI and Adobe Analytics, strong understanding of the full marketing mix and CRM’s role within an omnichannel customer journey
Условия
- Contract: Permanent
- Three office days and two work-from-home days between Monday and Thursday
- Early finish Fridays at 3 PM
- Competitive Salary & Regular Reviews
- Generous Bonus Scheme with performance-related bonuses
- Career development and growth with tailored development plans, mentorship, and regular reviews
- Private healthcare
- 55% Discount on Pandora products and access to other discounted brands, cinema tickets, gym memberships, holidays, and more
- 25 Days annual leave plus bank holidays, with the option to buy or sell leave and a birthday off
- Wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7
- Recognition programme and regular celebrations
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crm marketing manager customer engagement employer: Enfint
Mandarin Oriental Hotel Group is an exceptional employer, offering a vibrant work culture that values innovation and excellence in the luxury hospitality sector. With a strong focus on employee growth and development, team members are encouraged to pursue their career aspirations while enjoying competitive benefits and unique opportunities to engage with clients both locally and internationally. Working in the UK, you will be part of a prestigious brand known for its commitment to quality and service, making every day at work a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land crm marketing manager customer engagement
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Enfint and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Enfint are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Enfint on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Enfint. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace crm marketing manager customer engagement
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Enfint. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Enfint:Show us that you’ve done your homework! In your application, briefly mention what you admire about Enfint’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Enfint
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Enfint will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Enfint, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
