crm manager in retail fashion

Описание:

Derek Rose is a retail apparel and fashion brand with a direct-to-consumer business, customer loyalty programme and VIP offering.

Задачи:

• Maintain and evolve regular reporting on customer behaviour, lifetime value and retention trends;




• Own and evolve the customer segmentation strategy, including RFM, to increase engagement and revenue;




• Champion the voice of the customer and use insight to influence strategy and decision-making;




• Present actionable insights for marketing, trading and brand activity;




• Own the development and delivery of the CRM strategy to drive retention, frequency and lifetime value;




• Own and optimise automated flows and lifecycle programmes from welcome to win-back;




• Develop the email marketing strategy and calendar with the Marketing Manager;




• Own the day-to-day CRM communications plan across trade and brand objectives;




• Run a testing framework and performance tracking approach to improve engagement and conversion;




• Monitor industry trends and bring new ideas to CRM and customer experience practices;




• Own and grow the loyalty/VIP programme;




• Review and refine the loyalty/VIP programme strategy and structure;




• Collaborate with Retail, Client Experience and Marketing teams to deliver a consistent premium customer experience;




• Analyse loyalty/VIP programme performance and identify growth opportunities;




• Partner cross-functionally to support broader business objectives;




• Lead CRM-related projects covering data capture, personalisation and technology integration;




• Refine ways of working and scalable processes for the CRM function.

Требования:

• 5-6 Years of experience in CRM, ideally within retail or ecommerce;




• Strong analytical skills and experience interpreting customer and campaign data;




• Hands-on experience with CRM or marketing automation platforms, including Klaviyo;




• Experience running automated flows, lifecycle campaigns and segmentation strategies;




• Experience managing and growing a loyalty or retention programme;




• Commercial mindset with the ability to balance brand and performance objectives;




• Excellent communication and stakeholder management skills;




• Proactive and collaborative approach with ownership of an established function.

Условия:

• Contract role;




• Pension contribution;




• 25 Days of annual leave plus bank holidays;




• Generous staff discount and regular sample sales;




• Confidential wellbeing and mental health support service;




• Office social events.