Описание
Pandora is a global jewellery brand specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Its jewellery is sold in more than 100 countries through thousands of points of sale, and the company uses 100% recycled silver and gold in its products.
Задачи
- Deliver the CRM strategy across Email and SMS for the UK and Ireland
- Drive CRM’s contribution to omnichannel performance through initiatives supporting footfall and online engagement
- Own channel reporting and provide actionable insights and recommendations for campaign planning
- Align Email and SMS campaigns with Trading and Marketing calendars
- Provide first-stage approval and feedback on newsletter campaigns
- Lead the channel optimisation roadmap across segmentation, personalisation, dynamic content, automation and testing
- Identify opportunities to increase customer acquisition, retention and reactivation
- Analyse customer behaviour, engagement and churn trends to develop segmentation strategies
- Collaborate with the Global Consumer Engagement team on the test roadmap for triggered and automated lifecycle campaigns
- Partner with the CDP team on AI-driven optimisation and automation enhancements
- Work with Marketing and E-commerce teams to support commercial and brand objectives across the customer journey
- Build cross-functional relationships across E-commerce, Retail, Marketing, Merchandising and Global teams
Требования
- Significant demonstrable experience in a CRM or Email Marketing role with hands-on CDP/ESP experience
- Proven experience driving commercial growth and customer engagement through Email and SMS channels
- Excellent written and verbal communication skills
- Confidence presenting performance, insights and recommendations to stakeholders, including senior leaders
- Strong analytical skills and the ability to translate data into actionable insights
- Strong understanding of creative execution, layout and visual presentation
- Experience managing multiple projects and priorities in a fast-paced retail or B2C environment
- Commercially minded, proactive and motivated by continuous improvement
- Experience developing segmentation and personalisation strategies
- Understanding of AI, predictive capabilities and marketing automation for customer engagement and channel performance
- Basic understanding of GDPR and E-Privacy requirements
- Nice to have: Hands-on experience with Bloomreach, experience using Power BI and Adobe Analytics, strong understanding of the full marketing mix and CRM’s role in an omnichannel customer journey
Условия
- Permanent contract
- Competitive salary with regular reviews
- Performance-related bonus scheme
- Three office days and two work-from-home days between Monday and Thursday
- Early finish at 3 PM every Friday
- Private healthcare
- 55% Discount on Pandora products and discounts on other brands, cinema tickets, gym memberships and holidays
- 25 Days of annual leave plus bank holidays
- Option to buy or sell leave
- Birthday off
- Wellness resources and a 24/7 Employee Assistance Programme
- Recognition programme and regular celebrations
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crm manager in luxury jewellery employer: Enfint
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