At a Glance
- Tasks: Drive performance marketing for a beauty/wellness start-up, blending creativity with analytics.
- Company: Exciting beauty and wellness start-up in London with a dynamic culture.
- Benefits: Annual bonus, 25 days holiday, pension, and future equity options.
- Other info: Work directly with founders and enjoy real autonomy in a fast-paced environment.
- Why this job: Take ownership of paid performance and shape brand storytelling into revenue-driving campaigns.
- Qualifications: 3-5 years in performance marketing, especially with Meta ads and DTC brands.
The predicted salary is between 50000 - 65000 € per year.
We are hiring for an incredible beauty/wellness start-up, ideally seeking a superstar from a beauty/supplements/wellness background. This is not just performance marketing. This is a role at the intersection of beauty, wellness and high-performance growth — where aesthetics meet analytics, and brand storytelling meets conversion.
You’ll be responsible for taking a premium, design-led brand and turning it into a best-in-class performance engine, translating beautiful content, modern rituals and considered brand moments into scalable, revenue-driving campaigns. This is a hands-on, ownership-level role.
You’ll own paid performance across Meta and beyond - from strategy through to execution, optimisation and reporting with full autonomy to test, learn and scale. Working directly with the founders and creative team, you’ll shape how the brand shows up in-feed, in culture, and in the customer journey. This role is for someone who wants to build something not manage it.
What You’ll Own- Paid Social
- Own Meta ads end-to-end strategy, build, optimisation, reporting
- Develop audience strategy across segmentation, retargeting and lookalikes
- Work closely with creative to test, iterate and refine what converts
- Run structured A/B tests across creative, copy, audiences and landing pages
- Scale efficiently without compromising ROAS
- Growth & Strategy
- Build a full-funnel paid strategy awareness to retention
- Identify and test new channels (TikTok, Google, YouTube, programmatic)
- Lead influencer whitelisting and scale creator-led paid
- Own the link between spend and revenue - you live in the data
- UGC, Influencer & Partnerships
- Build and scale influencer strategy (nano - macro)
- Develop a high-performing UGC engine for paid
- Manage affiliates and co-marketing opportunities that drive acquisition
- Analytics & Performance
- Own reporting across CAC, ROAS, LTV, conversion and sessions
- Identify drop-offs and solve them cross-functionally
- Build dashboards that give clear, actionable insight
- Stay ahead of attribution, iOS and tracking changes
- Creative Collaboration
- Brief creative with clarity hooks, formats, messaging that convert
- Spot and scale winning UGC and creator content
- Protect the brand performance should never dilute it
- 3–5 years in performance marketing, deep in Meta ads
- Proven experience scaling DTC brands (beauty, wellness or lifestyle)
- Analytical and commercial - equally strong in Ads Manager and Excel
- Understands creative - knows what makes content convert
- Self-starter - thrives in ambiguity, builds the playbook
- Respects the balance between brand and performance
- Full ownership of paid performance
- Direct access to founders
- Real autonomy - no layers, no blockers
- Opportunity to build a best-in-class performance engine from scratch
- Work at the intersection of brand, creative and growth
Performance Marketing Manager, Beauty & Wellness London, Hybrid in City of London employer: Energy Jobline ZR
Join a dynamic beauty and wellness start-up in the heart of London, where creativity meets performance marketing. With a culture that champions innovation and autonomy, you'll have the opportunity to shape impactful campaigns while enjoying a competitive benefits package, including an annual bonus, generous holiday allowance, and future equity options. This role not only offers hands-on ownership but also direct collaboration with founders, making it an ideal environment for those eager to build and grow within a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager, Beauty & Wellness London, Hybrid in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and wellness industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best performance marketing campaigns. Use case studies to demonstrate how you’ve driven growth and engagement. This will not only impress potential employers but also give you confidence when discussing your experience.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and marketing strategies. Be ready to discuss how you can contribute to their goals, especially in terms of performance marketing. Tailor your answers to show you’re the perfect fit for their unique needs.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to follow up after applying; a quick email expressing your enthusiasm can set you apart from the crowd. Let’s get you that dream job!
We think you need these skills to ace Performance Marketing Manager, Beauty & Wellness London, Hybrid in City of London
Some tips for your application 🫡
Show Your Passion for Beauty & Wellness:Make sure to highlight your love for the beauty and wellness industry in your application. We want to see how your background aligns with our mission and how you can bring that passion into your performance marketing strategies.
Be Data-Driven:Since this role is all about turning insights into action, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to drive successful campaigns in the past. We love numbers as much as we love creativity!
Tailor Your Application:Take the time to customise your CV and cover letter for this specific role. We’re looking for someone who understands the unique blend of beauty, wellness, and performance marketing, so make sure your application reflects that understanding.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important details about the role or our company culture.
How to prepare for a job interview at Energy Jobline ZR
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise campaigns. This shows you understand the analytical side of performance marketing.
✨Showcase Your Creative Side
Prepare examples of successful campaigns where you’ve collaborated with creative teams. Highlight how you’ve briefed creatives to ensure the content converts. This role is all about blending creativity with analytics, so demonstrate your ability to do both.
✨Be Ready to Discuss A/B Testing
Have specific examples of A/B tests you’ve run in the past. Talk about what you tested, the results, and how you used those insights to improve performance. This will show your hands-on experience and strategic thinking.
✨Understand the Brand
Research the beauty and wellness brand thoroughly before the interview. Understand their values, target audience, and current marketing strategies. Being able to discuss how you can enhance their brand presence will set you apart as a candidate who’s genuinely interested.
