At a Glance
- Tasks: Create and execute impactful B2B marketing campaigns and events.
- Company: Join a leading AI-powered enterprise software company in London.
- Benefits: Hybrid work, competitive pay, and opportunities for professional growth.
- Other info: Gain visibility and autonomy while shaping key account engagements.
- Why this job: Be at the forefront of innovative marketing strategies in a fast-growing environment.
- Qualifications: 5-8 years in B2B marketing, ideally in SaaS or tech.
The predicted salary is between 50000 - 60000 € per year.
Do you have experience in event marketing bringing B2B together?
London (Hybrid) - 6 month contract EMEA Demand Team
The Opportunity
Our client is a high-growth, global enterprise software business operating at the forefront of AI-powered application development. With a strong presence across EMEA and an ambitious go-to-market strategy, they are recognised as a leader in their space and trusted by major organisations across public and private sectors.
They are now looking to hire an ABM & Field Marketing Specialist to support one of their most strategic regions: UK & Ireland. This is a highly execution-focused role for a commercially minded marketer who thrives on delivering targeted, high-impact experiences that accelerate pipeline and influence revenue.
The Role
You'll be responsible for bringing an account-based marketing strategy to life through field and experiential marketing. This includes designing and executing targeted campaigns and events such as executive roundtables, industry events, partner activations, customer programmes, and bespoke digital experiences.
Working closely with Sales, SDRs, Partners and regional Demand leadership, you'll create meaningful touchpoints for priority accounts, capture insights from the field, and feed real-world learning back into account strategy and campaign planning. This is a hands‐on role that blends strategy with execution. Success will be measured by pipeline impact and deal progression - not vanity metrics.
Key Responsibilities
- Plan and deliver account-based field marketing programmes aligned to regional pipeline goals
- Execute events end-to-end, including:
- Executive roundtables
- Industry events and workshops
- Partner‐led activations
- Customer and prospect experiences
- Build multi-touch in‐person and digital journeys for priority accounts and strategic customers
- Partner closely with Sales, SDRs and Demand Gen to identify gaps, accelerate opportunities and influence deals
- Ensure all activity aligns to ABM tiers, ICP definitions and industry focus areas
- Collaborate with partners on co‐marketing initiatives aligned to vertical and regional plays
- Work with Digital, Content and SDR teams to fully activate events across email, paid media, content and outreach
- Capture and share insights from customer conversations, objections and buying signals
- Track performance and pipeline influence across accounts, industries and programmes
- Act as a brand ambassador at customer‐facing and industry events
- Use AI‐driven tools to scale event assets, outreach and follow‐up activity
- Support customer marketing initiatives to drive adoption and expansion within existing accounts
Key Objectives
- Increase high‐quality, face‐to‐face engagement within priority UK & Ireland accounts
- Accelerate pipeline through targeted, ABM‐led interactions
- Strengthen partner co‐marketing and joint value propositions
- Feed actionable field insight back into campaign and account strategy
- Support both new business growth and customer expansion
Experience & Skills
- 5-8 years' B2B marketing experience, ideally within SaaS or enterprise technology
- Proven success delivering field marketing programmes that drive pipeline and revenue
- Experience with ABM (1:1 and 1:few) or targeted account programmes
- Comfortable managing senior‐level experiences such as executive dinners and private briefings
- Strong commercial awareness and a working understanding of digital transformation and AI adoption
- Highly organised, detail‐oriented and able to manage multiple programmes simultaneously
- Confident collaborating cross‐functionally with Sales, SDRs and Partners
- Comfortable using CRM, project management and reporting tools (e.g. Salesforce, Asana, Power BI)
- Proactive, self‐starting mindset suited to fast‐growth environments
Nice to Have
- Experience in partner marketing or customer marketing
- Exposure to UK industries such as Financial Services or Public Sector
- Hands‐on experience using AI tools for research, content creation or campaign execution
Why This Role?
This is a critical hire in a region entering a significant growth phase, with an ambitious pipeline agenda and a highly focused ABM strategy. The successful candidate will play a key role in shaping how the business engages with its most important accounts, through precision, relevance and repeated, high‐quality interactions. This role offers strong visibility, autonomy and the chance to grow within a modern, AI‐forward enterprise marketing team.
The Adecco Group UK & Ireland is an Equal Opportunities Employer.
ABM & Field Marketing Specialist in London employer: Energy Jobline ZR
Join a high-growth, global enterprise software business at the forefront of AI-powered application development, where your contributions as an ABM & Field Marketing Specialist will directly influence pipeline and revenue in the UK & Ireland. Enjoy a hybrid work culture that promotes collaboration and innovation, alongside opportunities for professional growth within a dynamic team dedicated to delivering impactful marketing strategies. With a focus on meaningful engagement and a commitment to employee development, this role offers a unique chance to thrive in a fast-paced environment while making a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land ABM & Field Marketing Specialist in London
✨Tip Number 1
Network like a pro! Attend industry events and meetups where you can connect with potential employers and other professionals in the field. Don't be shy; introduce yourself and share your passion for ABM and field marketing!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, or even your own thoughts on the latest trends in B2B marketing. This not only builds your personal brand but also attracts the attention of recruiters looking for someone just like you.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in executing targeted marketing strategies that drive pipeline and revenue.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Don’t miss out on your chance to shine!
We think you need these skills to ace ABM & Field Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the ABM & Field Marketing Specialist role. Highlight your B2B event marketing experience and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about account-based marketing and how your skills can help us accelerate pipeline growth. Keep it engaging and personal – we love a good story!
Showcase Your Experience:When detailing your past roles, focus on specific examples of successful field marketing programmes you've executed. We’re interested in metrics that demonstrate your impact, so don’t hold back on the numbers that show your success!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Energy Jobline ZR
✨Know Your ABM Inside Out
Make sure you understand the fundamentals of account-based marketing. Be ready to discuss how you've successfully executed ABM strategies in the past, especially in B2B environments. Highlight specific campaigns you've worked on and the impact they had on pipeline and revenue.
✨Showcase Your Event Marketing Experience
Since this role involves executing events like executive roundtables and industry workshops, prepare examples of events you've managed. Talk about your role in planning, execution, and how you measured success. If you can, share insights on how these events influenced sales or customer engagement.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with Sales, SDRs, and Partners. Be ready to discuss how you've collaborated with different teams in previous roles. Share specific instances where your teamwork led to successful outcomes, particularly in driving pipeline growth.
✨Be Ready to Discuss AI Tools
As the company is focused on AI-driven solutions, show your familiarity with AI tools used in marketing. Whether it's for research, content creation, or campaign execution, be prepared to discuss how you've leveraged technology to enhance your marketing efforts and drive results.
