At a Glance
- Tasks: Drive category growth with strategic, data-driven plans and impactful retail activations.
- Company: Dynamic FMCG company focused on innovation and inclusivity.
- Benefits: Hybrid working, competitive salary, and opportunities for personal growth.
- Other info: Join a diverse team that values unique contributions and celebrates differences.
- Why this job: Make a real impact by shaping customer-centric strategies in a collaborative environment.
- Qualifications: Experience in category planning and strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
Location: We welcome applications from those looking for hybrid working, based 2 to 3 days per week in our Handforth (Cheshire) Office.
About the Role
As a key driver of category performance, you will be responsible for defining and delivering strategic, data driven plans that accelerate category growth and increase market share. You will bring the customer to the centre of all commercial planning, ensuring customer insight shapes decision making and drives meaningful outcomes. Acting as a vital bridge between Commercial and Marketing, you will collaborate closely across teams to develop and execute compelling retail activation plans. This includes leading activity across range changes, point of sale execution and integrated marketing, translating strategy into impactful in store and shopper focused activation.
Key Responsibilities - What you'll be doing
- Strategy Development - Creating long term Commercial strategies and category roles aligned to business objectives
- Data & Insight Analysis - To work with Trade Planning Manager, Ranging and Clustering team, VM, Buying and Supply teams to identify market trends and customer behaviour, spotting opportunities for growth and range gap analysis through thorough understanding of categories, competitors and the market
- Represent the voice of the customer through attending and driving customer listening groups, challenging Commercial teams on range, price and promotion mechanics to ensure a customer centric category plan
- Create a marketing activation plan by category aligned to business strategy and sync plan
- Collaboration with Marketing, Buying, Supply Chain, VM, ranging and clustering and space teams
Key Measurables
- Category strategy established with category roles identified aligned to Commercial objectives and Head of Category intent
- Collaborating with Marketing to create activation plan by category
- Growth in customer numbers by category
- Growth in customer satisfaction scores
- Sales/ profit growth in high focus categories
About You - What you'll bring to the role
- Previous Category Planning experience within an FMCG or retail environment
- Confident communicator who can facilitate cross functional discussions and drive alignment
- Comfortable managing and influencing multiple stakeholders and balancing short term trading needs with long term strategic goals
- Highly organised and methodical planner with strong project management skills and attention to detail
- Strong commercial acumen, with experience of analysing performance and market data
We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don't perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Hybrid Category Planning Manager: Growth & Activation in Cheadle employer: Energy Jobline ZR
As a Hybrid Category Planning Manager at our Handforth office, you will thrive in a dynamic work culture that prioritises collaboration and innovation. We offer flexible working arrangements, competitive benefits, and a commitment to employee growth, ensuring you have the resources and support to excel in your role while making a meaningful impact on our customers and communities. Join us in our mission to create a better world for Pets, our Planet, and People, where your unique contributions are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Category Planning Manager: Growth & Activation in Cheadle
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive category growth and enhance customer satisfaction. Tailor your examples to show how you can make a real impact in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Hybrid Category Planning Manager: Growth & Activation in Cheadle
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Hybrid Category Planning Manager role. Highlight your previous experience in category planning and how it aligns with our goals at StudySmarter. We want to see how you can bring that customer-centric approach to the table!
Showcase Your Data Skills:Since this role is all about data-driven decisions, don’t forget to mention your experience with data analysis. Share specific examples of how you've used insights to drive growth in past roles. We love numbers, so let’s see those stats!
Communicate Clearly:As a confident communicator, it's essential to demonstrate your ability to facilitate discussions across teams. Use your application to show us how you've successfully collaborated with different departments in the past. We’re all about teamwork here at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do and our values!
How to prepare for a job interview at Energy Jobline ZR
✨Know Your Categories
Before the interview, dive deep into the categories relevant to the role. Understand market trends, customer behaviours, and competitor strategies. This knowledge will not only impress but also help you articulate how you can drive category growth effectively.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform decisions in previous roles. Highlight specific instances where your insights led to successful outcomes, as this aligns perfectly with the job's focus on data-driven planning.
✨Collaboration is Key
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in the past. Discuss how you facilitated cross-functional discussions and drove alignment among stakeholders, showcasing your communication skills.
✨Customer-Centric Mindset
Emphasise your understanding of customer needs and how you've represented their voice in previous roles. Prepare to discuss any customer listening groups you've attended or led, and how those insights shaped your planning and strategy.
