At a Glance
- Tasks: Lead global marketing strategies to drive revenue and pipeline growth in the energy sector.
- Company: Join a fast-growing, award-winning tech company focused on sustainable energy solutions.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional development.
- Other info: Diverse and inclusive workplace committed to empowering all team members.
- Why this job: Make a real impact in the energy industry while working with innovative technologies.
- Qualifications: 10+ years in demand generation with proven success in B2B SaaS marketing.
The predicted salary is between 90000 - 110000 £ per year.
About Energy Exemplar
In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’.
Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe.
Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation.
Our impact is global and is being recognized across the industry. Some of our recent accolades include:
Saa S Company of the Year (2025) – Global Business Tech Awards.
Environmental Impact Award (2025) – E+E Leaders Awards.
- IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
- Finalist: Platts Global Energy Awards (2024) – Grid Edge category
- Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.
How We Work
Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work.
We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.
We’re a global team that values ownership, integrity, and innovation.
You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.
Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words.
They show up in how we collaborate, how we solve, and how we grow together.
About the Position
The VP of Revenue Marketing is Energy Exemplar’s most senior demand generation leader, directly accountable for pipeline creation, new logo acquisition, and Marketing’s contribution to closed-won revenue.
This is a critical commercial leadership role with ownership of the full global demand engine, including account-based marketing (ABM), integrated global campaigns, field and event marketing, partner marketing, customer marketing, and the complete top-to-mid funnel motion across segments and geographies.
Operating as a true revenue partner to Sales, the VP of Revenue Marketing will share accountability for pipeline targets and ensure Marketing is focused not simply on generating leads, but on creating the right conversations with the right accounts at the right time.
The successful candidate will bring a highly commercial, data-driven approach to marketing, combining strategic leadership with the ability to build a scalable demand engine that delivers measurable pipeline and revenue impact.
Key Responsibilities
- Own Energy Exemplar’s global marketing pipeline creation target, with clear accountability for marketing-sourced and influenced pipeline, new logo acquisition, and contribution to closed-won revenue.
- Partner closely with Sales leadership to establish shared pipeline targets, priority accounts, market opportunities, and go-to-market plans.
- Build and execute a global revenue marketing strategy that drives sustainable pipeline growth across key segments, regions, and customer groups.
- Own and scale Energy Exemplar’s global Account-Based Marketing (ABM) strategy, with a particular focus on the company’s highest-value strategic accounts.
- Develop targeted ABM programs that engage key decision-makers and buying committees, create new opportunities, and accelerate existing pipeline.
- Lead the development and execution of integrated global campaigns across digital, content, ABM, events, field marketing, partners, and customer marketing.
- Own the global field and event marketing strategy, ensuring investment is directly connected to target accounts, pipeline creation, and revenue outcomes.
- Oversee Energy Exemplar’s flagship Xcelerate and Xplore events, with clear measurement of engagement, pipeline generated, opportunity progression, and closed-won revenue.
- Build a scalable partner marketing strategy in collaboration with Partnerships and Sales to generate partner-sourced and partner-influenced pipeline.
- Develop a unified customer marketing strategy that increases advocacy, referrals, cross-sell and expansion opportunities across Energy Exemplar’s customer base.
- Partner with Customer Success and Sales to identify opportunities to engage existing customers and turn customer relationships into measurable commercial growth.
- Partner with Marketing leadership to establish clear funnel targets and performance metrics across the Marketing organisation, including pipeline creation, conversion, velocity, account engagement, campaign ROI, and revenue contribution.
- Provide clear and consistent reporting on Marketing’s pipeline and revenue contribution to the Executive Leadership Team and Board.
- Own and effectively manage the Revenue Marketing budget, prioritising investment based on measurable commercial impact and return.
- Establish clear goals, accountability, operating rhythms, and performance expectations across the team, creating a culture focused on commercial outcomes and continuous improvement.
- Candidate Requirements & Qualifications
- 10+ years of progressive experience in demand generation, revenue marketing, growth marketing, or a related discipline within enterprise B2B Saa S, including at least 2 years operating at VP level or equivalent.
- Proven track record of owning and delivering against significant pipeline targets, with clear examples of marketing’s measurable contribution to pipeline creation, new logo acquisition, and closed-won revenue.
- Deep expertise in Account-Based Marketing (ABM), with experience building and scaling successful ABM programs for strategic enterprise accounts and complex buying committees.
- Strong understanding of complex, long-cycle enterprise sales environments and how Marketing can create, influence, and accelerate opportunities throughout the buying journey.
- Demonstrated success building and executing integrated global demand generation strategies across campaigns, digital, content, events, field marketing, partner marketing, and customer marketing.
- Proven experience working in close partnership with senior Sales leadership, establishing shared pipeline goals, account priorities, and go-to-market strategies.
- Strong commercial and analytical mindset, with the ability to use pipeline metrics, attribution data, funnel analytics, conversion rates, and ROI to make informed investment decisions.
- Experience establishing robust marketing attribution, pipeline reporting, forecasting, and performance frameworks, with the ability to communicate results effectively to executive and Board-level stakeholders.
- Demonstrated experience leading and developing high-performing, globally distributed marketing teams across multiple regions and disciplines.
- Strong leadership capability with a track record of setting clear expectations, creating accountability, developing talent, and building commercially focused teams.
- Experience managing significant marketing budgets and allocating investment based on pipeline impact, revenue contribution, and measurable ROI.
- Strong executive presence and communication skills, with the ability to influence senior stakeholders and operate as a credible commercial partner across Marketing, Sales, Customer Success, Partnerships, and Revenue Operations.
- Ability to balance strategic leadership with execution, operating effectively in a fast-paced, high-growth global organisation.
- Experience marketing to utilities, energy companies, power markets, or other highly technical enterprise buyers would be a significant advantage.
- What Success Looks Like
- Marketing meets or exceeds its global pipeline creation target, with clear attribution and reporting of marketing’s contribution to pipeline and closed-won revenue.
- A high-performing global ABM program is established across Energy Exemplar’s top 100 strategic accounts, delivering measurable engagement and pipeline progression.
- Xcelerate and Xplore deliver measurable pipeline ROI, with clear attribution through to closed-won revenue.
- A unified partner and customer marketing program generates referral pipeline, strengthens customer advocacy, and supports expansion revenue.
- Energy Exemplar has a scalable, predictable global demand engine capable of supporting the company’s continued growth and revenue ambitions.
Energy Exemplar is proud to be an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all team members.
We welcome applications from people of all backgrounds, experiences, identities, and abilities.
Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.
Energy Exemplar respects your privacy and is committed to protecting the personal data you share during the recruitment process. This Candidate
Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with us.
VP Revenue Marketing employer: Energy Exemplar
Energy Exemplar is an exceptional employer, offering a dynamic work culture that prioritises innovation, integrity, and collaboration. With a strong commitment to employee growth, we provide opportunities for professional development and the chance to make a significant impact in the rapidly evolving energy sector. Our flexible working arrangements and focus on work-life balance ensure that you can thrive both personally and professionally while contributing to a sustainable energy future.
StudySmarter Expert Advice🤫
We think this is how you could land VP Revenue Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Energy Exemplar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Energy Exemplar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Energy Exemplar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Energy Exemplar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Revenue Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Energy Exemplar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Energy Exemplar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Energy Exemplar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Energy Exemplar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Energy Exemplar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Energy Exemplar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
