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- Tasks: Drive digital growth strategies and optimise campaigns across various channels.
- Company: Join Energy Efficient Solutions Group, a leader in sustainable energy solutions.
- Benefits: Flexible part-time hours, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact in the green energy sector while honing your digital marketing skills.
- Qualifications: 5+ years in B2B digital marketing with strong SEO and PPC knowledge.
- Other info: Collaborative team environment focused on innovation and sustainability.
The predicted salary is between 13 - 16 £ per hour.
About Us: Energy Efficient Solutions Group (EESG) was born out of extensive experience in the lighting industry, actively promoting the energy-saving benefits of LED lighting through our organisation, Energy Saving Lighting. From this background, the Group has evolved to further support our clients in their drive towards decarbonisation and Net Zero, providing a wide range of solutions, including LED Lighting, Solar PV, Heating solutions, Electric Vehicle Charging, and Air Purification.
The Digital Growth Manager will be responsible for implementing and optimising EES Group’s digital strategy across SEO, AEO, PPC, paid social, organic social, and conversion pathways. The role will focus on executing digital activity that supports entry into new markets, strengthens sector positioning, and generates qualified inbound opportunities.
This is a hands-on role, combining strategic thinking with practical delivery across multiple digital channels. The position will work closely with the Marketing Manager to ensure digital activity aligns with commercial priorities, sector growth plans, and pipeline objectives.
- Digital Growth Strategy & Execution: Implement digital strategies that support expansion into priority sectors including NHS, Education, Commercial, MoJ, MoD and Industrial markets. Translate commercial objectives into measurable digital campaigns. Develop and execute structured SEO and Answer Engine Optimisation strategies to improve visibility in both traditional search and AI-driven search environments. Ensure technical optimisation, structured data, and content hierarchy support authority and ranking growth.
- Paid Media & PPC: Manage and optimise PPC campaigns across Google and LinkedIn, ensuring budget efficiency, strong cost-per-lead performance, and alignment with sector targeting priorities. Test and refine campaigns to improve conversion rates and lead quality. Support strategic use of LinkedIn and other relevant platforms to strengthen brand visibility, sector engagement, and thought leadership positioning.
- Content & Conversion Optimisation: Support development of landing pages, sector pages, and digital assets that improve engagement and conversion.
- Performance Monitoring & Reporting: Establish clear KPIs aligned to commercial outcomes including organic growth, paid performance, conversion rates, and inbound pipeline contribution. Monitor competitor positioning, digital trends, and platform changes.
Qualifications:
- Bachelor’s Degree in Digital Marketing, Marketing, Business or related field, or equivalent professional experience.
- Minimum 5 years’ experience in B2B digital marketing.
- Proven experience delivering multi-channel digital growth strategies.
- Strong working knowledge of SEO, PPC, paid social, and digital performance optimisation.
- Experience launching or supporting digital activity in new markets or sectors.
- Commercially minded, with the ability to align digital performance to revenue objectives.
Digital Growth Specialist - Part Time in Bracknell employer: Energy Efficient Solutions Group
Contact Detail:
Energy Efficient Solutions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Specialist - Part Time in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO, PPC, and content optimisation to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can contribute to their goals, especially in areas like market expansion and conversion optimisation.
✨Tip Number 4
Apply through our website! We make it easy for you to submit your application directly, and it shows you're genuinely interested in joining our team at EESG. Plus, it helps us keep track of your application better!
We think you need these skills to ace Digital Growth Specialist - Part Time in Bracknell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Growth Specialist. Highlight your experience in SEO, PPC, and digital strategy, and don’t forget to mention any specific achievements that align with EESG's goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about energy-efficient solutions and how your skills can help EESG achieve its digital growth objectives. Keep it engaging and relevant!
Showcase Your Digital Savvy: In your application, demonstrate your knowledge of current digital marketing trends and tools. Mention any successful campaigns you've managed and how they contributed to business growth, especially in B2B settings.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Energy Efficient Solutions Group
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of SEO, PPC, and digital marketing strategies. Be ready to discuss specific campaigns you've worked on and how they contributed to growth. This shows you're not just familiar with the theory but have practical experience too.
✨Align with Their Goals
Understand EESG's mission and how they aim to support clients in decarbonisation and Net Zero. Prepare examples of how your previous work aligns with their objectives, especially in sectors like NHS or Education. This will demonstrate that you’re a good fit for their vision.
✨Showcase Your Analytical Skills
Be prepared to talk about how you measure success in digital campaigns. Discuss KPIs you've set in the past and how you’ve used data to optimise performance. This will highlight your ability to translate commercial objectives into actionable insights.
✨Ask Smart Questions
Prepare thoughtful questions about their current digital strategies and future plans. This not only shows your interest in the role but also gives you insight into how you can contribute to their goals. It’s a great way to engage with the interviewers and leave a lasting impression.