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- Tasks: Drive digital growth strategies and optimise campaigns across various channels.
- Company: Join a leading group focused on energy-efficient solutions and sustainability.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in the green energy sector while enhancing your digital marketing skills.
- Qualifications: Degree in Digital Marketing or related field; 5 years of B2B digital marketing experience.
- Other info: Dynamic team environment with a focus on innovation and market expansion.
The predicted salary is between 36000 - 60000 £ per year.
Energy Efficient Solutions Group (EESG) was born out of extensive experience in the lighting industry, actively promoting the energy-saving benefits of LED lighting. From this foundation, the Group has evolved to support clients in their drive towards decarbonisation and Net Zero, delivering turnkey solutions including LED Lighting, Solar PV, Heating Solutions, Electric Vehicle Charging, and wider renewable technologies across public and private sectors. As we expand into new sectors and frameworks, digital growth and market visibility are central to our commercial strategy.
The Digital Growth Manager will be responsible for implementing and optimising EES Group’s digital strategy across SEO, AEO, PPC, paid social, organic social, and conversion pathways. The role will focus on executing digital activity that supports entry into new markets, strengthens sector positioning, and generates qualified inbound opportunities. This is a hands‑on role, combining strategic thinking with practical delivery across multiple digital channels. The position will work closely with the Marketing Manager to ensure digital activity aligns with commercial priorities, sector growth plans, and pipeline objectives.
Key Responsibilities:
- Digital Growth Strategy & Execution: Implement digital strategies that support expansion into priority sectors including NHS, Education, Commercial, MoJ, MoD and Industrial markets. Translate commercial objectives into measurable digital campaigns.
- Search (SEO & AEO): Develop and execute structured SEO and Answer Engine Optimisation strategies to improve visibility in both traditional search and AI-driven search environments. Ensure technical optimisation, structured data, and content hierarchy support authority and ranking growth.
- Paid Media & PPC: Manage and optimise PPC campaigns across Google and LinkedIn, ensuring budget efficiency, strong cost-per-lead performance, and alignment with sector targeting priorities. Test and refine campaigns to improve conversion rates and lead quality.
- Organic & Paid Social: Support strategic use of LinkedIn and other relevant platforms to strengthen brand visibility, sector engagement, and thought leadership positioning. Implement targeted paid campaigns where appropriate.
- Content & Conversion Optimisation: Support development of landing pages, sector pages, and digital assets that improve engagement and conversion. Identify and implement improvements to user journeys and lead capture pathways.
- Performance Monitoring & Reporting: Establish clear KPIs aligned to commercial outcomes including organic growth, paid performance, conversion rates, and inbound pipeline contribution. Provide structured monthly reporting with actionable recommendations.
- Continuous Optimisation: Monitor competitor positioning, digital trends, and platform changes. Proactively implement refinements to maintain competitive advantage.
Required Skills and Experience:
- Bachelor’s Degree in Digital Marketing, Marketing, Business or related field, or equivalent professional experience.
- Minimum 5 years’ experience in B2B digital marketing.
- Strong working knowledge of SEO, PPC, paid social, and digital performance optimisation.
- Experience launching or supporting digital activity in new markets or sectors.
- Strong analytical capability with experience using GA4, Search Console, LinkedIn Campaign Manager, and Google Ads.
- Commercially minded, with the ability to align digital performance to revenue objectives.
Digital Growth Specialist in Bracknell employer: Energy Efficient Solutions Group
Contact Detail:
Energy Efficient Solutions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Specialist in Bracknell
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Digital Growth Specialist role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Highlight your SEO, PPC, and social media successes. This is your chance to shine and demonstrate what you can bring to EESG.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to align your message with their goals. Mention how your experience can help them achieve their digital growth objectives, especially in sectors like NHS and Education.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Growth Specialist in Bracknell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Growth Specialist role. Highlight your experience in SEO, PPC, and digital marketing strategies that align with EESG's goals. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital growth and how your skills can help us expand into new sectors. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your past digital campaigns have driven growth or improved performance. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Energy Efficient Solutions Group
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of SEO, PPC, and social media strategies. Be ready to discuss specific campaigns you've worked on and how they contributed to growth. This shows you're not just familiar with the terms but can actually apply them.
✨Align with Their Goals
Understand EESG's mission towards decarbonisation and Net Zero. Think about how your digital strategies can support their objectives in new markets. Bring ideas to the table that demonstrate your understanding of their commercial priorities.
✨Showcase Your Analytical Skills
Be prepared to talk about how you've used tools like GA4 and Google Ads to drive results. Share examples of how you've monitored performance and made data-driven decisions to optimise campaigns. This will highlight your analytical mindset.
✨Ask Smart Questions
Prepare insightful questions about their current digital strategies and future plans. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.