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- Tasks: Drive digital growth strategies across SEO, PPC, and social media for energy-efficient solutions.
- Company: Join a forward-thinking company focused on sustainability and decarbonisation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in the green energy sector while enhancing your digital marketing skills.
- Qualifications: 5+ years in B2B digital marketing with strong SEO and PPC expertise.
- Other info: Dynamic team environment with a focus on innovation and growth.
The predicted salary is between 50000 - 60000 £ per year.
Energy Efficient Solutions Group (EESG) was born out of extensive experience in the lighting industry, actively promoting the energy-saving benefits of LED lighting through our organisation, Energy Saving Lighting. From this background, the Group has evolved to further support our clients in their drive towards decarbonisation and Net Zero, providing a wide range of solutions, including LED Lighting, Solar PV, Heating solutions, Electric Vehicle Charging, and Air Purification.
The Digital Growth Manager will be responsible for implementing and optimising EES Group’s digital strategy across SEO, AEO, PPC, paid social, organic social, and conversion pathways. The role will focus on executing digital activity that supports entry into new markets, strengthens sector positioning, and generates qualified inbound opportunities. This is a hands-on role, combining strategic thinking with practical delivery across multiple digital channels. The position will work closely with the Marketing Manager to ensure digital activity aligns with commercial priorities, sector growth plans, and pipeline objectives.
Key Responsibilities:- Implement digital strategies that support expansion into priority sectors including NHS, Education, Commercial, MoJ, MoD and Industrial markets. Translate commercial objectives into measurable digital campaigns.
- Develop and execute structured SEO and Answer Engine Optimisation strategies to improve visibility in both traditional search and AI-driven search environments. Ensure technical optimisation, structured data, and content hierarchy support authority and ranking growth.
- Manage and optimise PPC campaigns across Google and LinkedIn, ensuring budget efficiency, strong cost-per-lead performance, and alignment with sector targeting priorities. Test and refine campaigns to improve conversion rates and lead quality.
- Support strategic use of LinkedIn and other relevant platforms to strengthen brand visibility, sector engagement, and thought leadership positioning. Implement targeted paid campaigns where appropriate.
- Support development of landing pages, sector pages, and digital assets that improve engagement and conversion. Identify and implement improvements to user journeys and lead capture pathways.
- Establish clear KPIs aligned to commercial outcomes including organic growth, paid performance, conversion rates, and inbound pipeline contribution. Provide structured monthly reporting with actionable recommendations.
- Monitor competitor positioning, digital trends, and platform changes. Proactively implement refinements to maintain competitive advantage.
- Bachelor’s Degree in Digital Marketing, Marketing, Business or related field, or equivalent professional experience.
- Minimum 5 years’ experience in B2B digital marketing.
- Strong working knowledge of SEO, PPC, paid social, and digital performance optimisation.
- Experience launching or supporting digital activity in new markets or sectors.
- Strong analytical capability with experience using GA4, Search Console, LinkedIn Campaign Manager, and Google Ads.
- Commercially minded, with the ability to align digital performance to revenue objectives.
B2B Digital Growth Strategist in Bracknell employer: Energy Efficient Solutions Group
Contact Detail:
Energy Efficient Solutions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Digital Growth Strategist in Bracknell
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects, especially those related to SEO, PPC, and social media. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can help them achieve their goals, especially in sectors like NHS and Education. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive our digital growth. Make sure your application stands out by showcasing your relevant experience and enthusiasm for the role.
We think you need these skills to ace B2B Digital Growth Strategist in Bracknell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of B2B Digital Growth Strategist. Highlight your experience in digital marketing, especially in SEO and PPC, and how it aligns with our mission at EESG.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about energy-efficient solutions and how your skills can help us achieve our goals in decarbonisation and Net Zero.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Numbers and results speak volumes, so let us see how you've driven growth and improved performance!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Energy Efficient Solutions Group
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of SEO, PPC, and social media strategies. Be ready to discuss specific campaigns you've worked on and how they contributed to growth. This role is all about digital strategy, so showing your expertise will definitely impress.
✨Align with Their Goals
Familiarise yourself with EESG's mission and their focus on decarbonisation and Net Zero. Think about how your skills can help them achieve these goals. During the interview, mention specific ways you can implement digital strategies that align with their commercial objectives.
✨Showcase Your Analytical Skills
Since this role requires strong analytical capabilities, be prepared to discuss how you've used tools like GA4 or Google Ads in past roles. Bring examples of how your analysis led to actionable insights and improved campaign performance.
✨Prepare Questions About Their Strategy
Interviews are a two-way street! Prepare thoughtful questions about EESG's current digital strategies and future plans. This shows you're genuinely interested in the role and helps you assess if it's the right fit for you too.