At a Glance
- Tasks: Drive digital growth strategies and optimise campaigns across various channels.
- Company: Join a leading group focused on energy-efficient solutions and sustainability.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic team environment with a focus on innovation and market expansion.
- Why this job: Make a real impact in the renewable sector while enhancing your digital marketing skills.
- Qualifications: Degree in Digital Marketing or related field and 5 years of B2B experience.
The predicted salary is between 40500 - 49500 £ per year.
Energy Efficient Solutions Group (EESG) was born out of extensive experience in the lighting industry, actively promoting the energy-saving benefits of LED lighting. From this foundation, the Group has evolved to support clients in their drive towards decarbonisation and Net Zero, delivering turnkey solutions including LED Lighting, Solar PV, Heating Solutions, Electric Vehicle Charging, and wider renewable technologies across public and private sectors. As we expand into new sectors and frameworks, digital growth and market visibility are central to our commercial strategy.
The Digital Growth Manager will be responsible for implementing and optimising EES Group’s digital strategy across SEO, AEO, PPC, paid social, organic social, and conversion pathways. The role will focus on executing digital activity that supports entry into new markets, strengthens sector positioning, and generates qualified inbound opportunities. This is a hands‑on role, combining strategic thinking with practical delivery across multiple digital channels. The position will work closely with the Marketing Manager to ensure digital activity aligns with commercial priorities, sector growth plans, and pipeline objectives.
Key Responsibilities:
- Digital Growth Strategy & Execution: Implement digital strategies that support expansion into priority sectors including NHS, Education, Commercial, MoJ, MoD and Industrial markets. Translate commercial objectives into measurable digital campaigns.
- Search (SEO & AEO): Develop and execute structured SEO and Answer Engine Optimisation strategies to improve visibility in both traditional search and AI-driven search environments. Ensure technical optimisation, structured data, and content hierarchy support authority and ranking growth.
- Paid Media & PPC: Manage and optimise PPC campaigns across Google and LinkedIn, ensuring budget efficiency, strong cost-per-lead performance, and alignment with sector targeting priorities. Test and refine campaigns to improve conversion rates and lead quality.
- Organic & Paid Social: Support strategic use of LinkedIn and other relevant platforms to strengthen brand visibility, sector engagement, and thought leadership positioning. Implement targeted paid campaigns where appropriate.
- Content & Conversion Optimisation: Support development of landing pages, sector pages, and digital assets that improve engagement and conversion. Identify and implement improvements to user journeys and lead capture pathways.
- Performance Monitoring & Reporting: Establish clear KPIs aligned to commercial outcomes including organic growth, paid performance, conversion rates, and inbound pipeline contribution. Provide structured monthly reporting with actionable recommendations.
- Continuous Optimisation: Monitor competitor positioning, digital trends, and platform changes. Proactively implement refinements to maintain competitive advantage.
Required Skills and Experience:
- Bachelor’s Degree in Digital Marketing, Marketing, Business or related field, or equivalent professional experience.
- Minimum 5 years’ experience in B2B digital marketing.
- Strong working knowledge of SEO, PPC, paid social, and digital performance optimisation.
- Experience launching or supporting digital activity in new markets or sectors.
- Strong analytical capability with experience using GA4, Search Console, LinkedIn Campaign Manager, and Google Ads.
- Commercially minded, with the ability to align digital performance to revenue objectives.
Digital Growth Specialist in Bracknell employer: Energy Efficient Solutions Group
Energy Efficient Solutions Group (EESG) is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving field of renewable technologies. With a strong commitment to employee growth, EESG provides opportunities for professional development and hands-on experience in digital marketing strategies that directly contribute to meaningful environmental impact. Located at the forefront of the energy transition, employees benefit from a culture that values sustainability, creativity, and teamwork, making it an ideal place for those looking to make a difference while advancing their careers.
Contact Details:
Energy Efficient Solutions Group Recruitment Team
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