At a Glance
- Tasks: Drive growth through impactful marketing campaigns and consumer activations.
- Company: Join Energizer, a dynamic international brand with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Work closely with senior leaders and global stakeholders in a fast-paced setting.
- Why this job: Take ownership of key marketing initiatives and make a real impact in the UK market.
- Qualifications: Degree in Marketing or Business, with experience in brand and digital marketing.
The predicted salary is between 49500 - 60500 £ per year.
Play a key role in driving the growth of Energizer's Batteries and Auto-Care categories in the UK market.
Working closely with the Senior Manager, Global Marketing Activation, you will contribute to annual brand planning and lead the execution of impactful marketing campaigns, consumer activations, product launches and retailer initiatives that drive growth.
Partnering with Sales, Category Development, Finance, Supply Chain, Global Marketing and agency partners, you will help translate strategy into execution and deliver strong commercial results.
This is an excellent opportunity to take ownership of key UK marketing initiatives while working closely with senior leaders and global stakeholders across a dynamic international business.
Responsibilities
- Universal Accountabilities
- Provides input to strategy development and the annual marketing planning cycle to support business objectives in line with global direction.
- Leads the day-to-day management of the product portfolio and associated execution activities in partnership with the Senior Manager.
- Leads consumer activation plans in partnership with Global Marketing.
- Coordinates and executes local marketing plans to deliver business objectives in line with global strategy.
- Specific Accountabilities
- Develop a deep understanding of UK consumers, shoppers, customers, competitors, and market dynamics.
- Coordinate and execute integrated media campaigns and partnerships across multiple channels.
- Manage agency partners across media, PR, social, creative, and events.
- Partner with Sales and Category teams to develop retailer activation plans and customer presentations.
- Leverage central visibility and communication assets while developing sales tools and materials to support retail activation across online and in-store channels.
- Lead the execution of product launches, renovations and innovation commercialisation.
- Lead cross-functional projects involving Commercial, Supply Chain, Demand Planning, Finance, and Category teams.
- Represent Marketing in cross-functional forums, leading relevant projects, initiatives, and business updates as required.
- Monitor performance and recommend actions to maximise growth and ROI.
- Manage marketing budgets and project timelines.
- What we are looking for
- Required Skills and Experience
- Degree in Marketing, Business, or related discipline.
- Significant experience in brand and digital marketing within FMCG organisations.
- Understanding of shopper marketing and category management principles.
- Experience supporting annual brand planning and activation.
- Strong commercial acumen and problem-solving skills.
- Proven track record delivering marketing communications campaigns.
- Experience managing agency partners.
- Strong stakeholder management, communication, and project leadership skills.
- Solid understanding of brand building principles and the 4Ps.
- Preferred Skills and Experience
- Self-starter with the ability to work autonomously.
- Experience working in a matrix, international organisation.
- Experience managing multiple agencies, including media, creative, PR, social and events.
- Demonstrated customer focus, critical thinking, and results orientation.
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Brand Activation Manager in High Wycombe employer: Energizer Holdings
Energizer Holdings, Inc. is an exceptional employer that champions a culture of collaboration and inclusivity, allowing you to work remotely while making a global impact through international commercial growth projects. With a strong focus on career development, employees are encouraged to grow their skills within a high-performing team, all while enjoying the flexibility of working arrangements that support a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Manager in High Wycombe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Energizer Holdings and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Energizer Holdings are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Energizer Holdings on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Energizer Holdings. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Activation Manager in High Wycombe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Energizer Holdings. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Energizer Holdings:Show us that you’ve done your homework! In your application, briefly mention what you admire about Energizer Holdings’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Energizer Holdings
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Energizer Holdings will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Energizer Holdings, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
