At a Glance
- Tasks: Lead customer retention strategies and deliver impactful marketing campaigns.
- Company: Energia Group, a leader in Ireland's renewable energy sector.
- Benefits: Hybrid working, competitive salary, and opportunities for personal growth.
- Other info: Inclusive culture with a focus on employee development and community impact.
- Why this job: Join a dynamic team making a real difference in sustainable energy.
- Qualifications: Degree in Business or Marketing and experience in customer analytics.
The predicted salary is between 31500 - 38500 £ per year.
Location: Liberty Building, Dublin
Contract: FTC 18 months - Full Time
Working Hours: 37 hours - Monday to Friday
Hybrid Working: We currently operate a hybrid working policy with a mix of working from the office and home.
About Us
Energia Group is a leading energy company in both RoI and NI, dedicated to decarbonising Ireland's energy system. Through three key units - Renewables, Flexible Generation, and Customer Solutions (Energia in RoI, Power NI in NI) - we offer advanced energy solutions. We're committed to driving Ireland's renewable future and supporting local communities through initiatives like employee volunteering and community benefit funds. As a leading, long-term energy provider and infrastructure investor in Ireland, Energia Group currently supplies approximately 17% of the island of Ireland's total electricity requirements and is responsible for approximately 20% of wind power capacity installed on the island.
We are looking for people who want to create impact in their roles and are energised to achieve their personal, professional and aspirational goals throughout their career with us. Our talented employees are our greatest asset, and we invest in their growth through Learning and Development programmes. We foster a safe, inclusive work environment, champion diversity, and are seeking people with positive energy to make an impact in their roles through a meaningful career with us.
About the Role
We are seeking a Senior Marketing Executive to join the Customer Value Management (CVM) team on an 18-month fixed-term contract. The CVM team is responsible for managing customer value, developing and delivering retention strategies, and executing customer retention and lifecycle campaigns across the customer base. This role has been created to provide additional capacity and expertise within the team during a period of planned maternity leave. The successful candidate will report to the Retention Strategy Manager and gain hands-on experience across a broad range of customer marketing and retention activities, including lifecycle marketing, customer communications, retention campaigns, stakeholder management, agency collaboration, customer analytics, and strategic customer value initiatives. Working closely with others across Marketing, Sales, Product, Customer Experience and Data teams, they will play a key role in delivering measurable customer and commercial outcomes.
Responsibilities
- Retention Strategy & Customer Value Management: Develop and implement customer retention strategies to reduce churn and increase customer lifetime value (CLV). Champion the use of CLV across CVM activities and the business. Identify opportunities to improve retention performance through customer insights, segmentation, and market analysis. Work with the Sales & Retention team in Antrim to achieve this. Continuously review and optimise retention initiatives to maximise business value and ensure all campaigns are working towards the business plan.
- Feasibility and analysis on initiatives: Research and explore the feasibility of new strategic initiatives which would benefit the overall business strategy.
- Campaign Management: Lead the end-to-end delivery of retention campaigns, from identifying opportunities, briefing relevant stakeholders, through to deployment and performance analysis. Develop targeted, data driven customer communications across multiple channels. Drive campaign optimisation through testing, personalisation, and continuous improvement.
- Data, Insights & Reporting: Work closely with the Data Office to develop and enhance churn, propensity, and CLV models. Analyse customer behaviour and campaign performance to identify trends and opportunities. Monitor and report on retention KPIs, campaign performance, and business plan targets. Identify gaps and improvements for retention reporting and work with relevant teams to achieve this. Support in ad-hoc activities such as tariff changes, product roll outs and energy transition initiatives. Flexibility to work on other areas as required.
About You
Key Criteria
- Third level degree or equivalent in Business, Marketing, Management or similar.
- Demonstrated experience in a similar role.
- Experience working with customer data, segmentation, analytics and reporting.
- Self-starter with the ability to work on own initiative.
- Strong attention to detail and organisational skills.
Desirable Criteria
- Commercially focused with strong analytical skills.
- Experience or knowledge of marketing automation tools like Adobe Campaign.
- Experience managing multiple stakeholders across multiple tasks.
- Excellent communication skills, building relationships and stakeholder management.
If you are enthusiastic about this role but don't meet every single requirement, we still encourage you to apply. Your past experiences might be the perfect match for this or other positions, making you the unique talent we're looking for.
Energised for better
These are the behaviours, skills, and knowledge you need to be successful in our organisation:
- Leading Self: Flexibility, Agility & Resilience.
- Future Ready: Digital Readiness.
- Achieving Success: Customer & Stakeholder Centric.
- Leading Others: Developing others to reach their full potential.
Why you'll love it here
- Awards ESG Best Performer of the Year in the Green Awards.
- Best Corporate Wellbeing Programme.
- Women in STEM - Best Recruitment Campaign.
- Special Award for CSR and Charitable Initiatives (UK Utilities & Telecom Awards).
- Utility Week Awards 2024 - Finalist.
- Silver in Social Sustainability, Diversity and Inclusion initiative of the Year (Greener Possibilities).
- Bronze Diversity Mark.
- Best Storytelling Award (Spider Awards).
- Business Working Responsibly Mark for responsible and sustainable business practices.
Senior Marketing Executive in Wakefield employer: Energia Group
Energia Group is an exceptional employer that values its employees by fostering a collaborative and supportive work culture. With competitive daily rates and opportunities for professional growth, employees can thrive in their roles while contributing to impactful financial processes in a dynamic environment. Located in a vibrant area, the company also offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Wakefield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Energia Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Energia Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Energia Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Energia Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Wakefield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Energia Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Energia Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Energia Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Energia Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Energia Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Energia Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
