At a Glance
- Tasks: Lead customer retention strategies and deliver impactful marketing campaigns.
- Company: Energia Group, a leader in Ireland's renewable energy sector.
- Benefits: Hybrid working, competitive salary, and opportunities for personal growth.
- Other info: Join a diverse team committed to sustainability and community initiatives.
- Why this job: Make a real impact in the energy sector while developing your marketing skills.
- Qualifications: Degree in Business or Marketing and experience in customer analytics.
The predicted salary is between 31500 - 38500 £ per year.
Location: Liberty Building, Dublin
Contract: FTC 18 months - Full Time
Working Hours: 37 hours - Monday to Friday
Hybrid Working: We currently operate a hybrid working policy with a mix of working from the office and home.
About Us
Energia Group is a leading energy company in both RoI and NI, dedicated to decarbonising Ireland's energy system. Through three key units - Renewables, Flexible Generation, and Customer Solutions (Energia in RoI, Power NI in NI) - we offer advanced energy solutions. We're committed to driving Ireland's renewable future and supporting local communities through initiatives like employee volunteering and community benefit funds. As a leading, long-term energy provider and infrastructure investor in Ireland, Energia Group currently supplies approximately 17% of the island of Ireland's total electricity requirements and is responsible for approximately 20% of wind power capacity installed on the island.
About the Role
We are seeking a Senior Marketing Executive to join the Customer Value Management (CVM) team on an 18-month fixed-term contract. The CVM team is responsible for managing customer value, developing and delivering retention strategies, and executing customer retention and lifecycle campaigns across the customer base. This role has been created to provide additional capacity and expertise within the team during a period of planned maternity leave. The successful candidate will report to the Retention Strategy Manager and gain hands-on experience across a broad range of customer marketing and retention activities, including lifecycle marketing, customer communications, retention campaigns, stakeholder management, agency collaboration, customer analytics, and strategic customer value initiatives. Working closely with others across Marketing, Sales, Product, Customer Experience and Data teams, they will play a key role in delivering measurable customer and commercial outcomes.
Responsibilities
- Retention Strategy & Customer Value Management: Develop and implement customer retention strategies to reduce churn and increase customer lifetime value (CLV). Champion the use of CLV across CVM activities and the business. Identify opportunities to improve retention performance through customer insights, segmentation, and market analysis. Work with the Sales & Retention team in Antrim to achieve this. Continuously review and optimise retention initiatives to maximise business value and ensure all campaigns are working towards the business plan.
- Feasibility and analysis on initiatives: Research and explore the feasibility of new strategic initiatives which would benefit the overall business strategy.
- Campaign Management: Lead the end-to-end delivery of retention campaigns, from identifying opportunities, briefing relevant stakeholders, through to deployment and performance analysis. Develop targeted, data driven customer communications across multiple channels. Drive campaign optimisation through testing, personalisation, and continuous improvement.
- Data, Insights & Reporting: Work closely with the Data Office to develop and enhance churn, propensity, and CLV models. Analyse customer behaviour and campaign performance to identify trends and opportunities. Monitor and report on retention KPIs, campaign performance, and business plan targets. Identify gaps and improvements for retention reporting and work with relevant teams to achieve this. Support in ad-hoc activities such as tariff changes, product roll outs and energy transition initiatives. Flexibility to work on other areas as required.
About You
Key Criteria
- Third level degree or equivalent in Business, Marketing, Management or similar.
- Demonstrated experience in a similar role.
- Experience working with customer data, segmentation, analytics and reporting.
- Self-starter with the ability to work on own initiative.
- Strong attention to detail and organisational skills.
Desirable Criteria
- Commercially focused with strong analytical skills.
- Experience or knowledge of marketing automation tools like Adobe Campaign.
- Experience managing multiple stakeholders across multiple tasks.
- Excellent communication skills, building relationships and stakeholder management.
If you are enthusiastic about this role but don't meet every single requirement, we still encourage you to apply. Your past experiences might be the perfect match for this or other positions, making you the unique talent we're looking for.
Energised for better
These are the behaviours, skills, and knowledge you need to be successful in our organisation:
- Leading Self: Flexibility, Agility & Resilience.
- Future Ready: Digital Readiness.
- Achieving Success: Customer & Stakeholder Centric.
- Leading Others: Developing others to reach their full potential.
Why you'll love it here
- Awards ESG Best Performer of the Year in the Green Awards.
- Best Corporate Wellbeing Programme.
- Women in STEM - Best Recruitment Campaign.
- Special Award for CSR and Charitable Initiatives (UK Utilities & Telecom Awards).
- Utility Week Awards 2024 - Finalist.
- Silver in Social Sustainability, Diversity and Inclusion initiative of the Year (Greener Possibilities).
- Bronze Diversity Mark.
- Best Storytelling Award (Spider Awards).
- Business Working Responsibly Mark for responsible and sustainable business practices.
Senior Marketing Executive in Suffolk employer: Energia Group
Energia Group is an exceptional employer that values its employees by fostering a collaborative and supportive work culture. With competitive daily rates and opportunities for professional growth, employees can thrive in their roles while contributing to impactful financial processes in a dynamic environment. Located in a vibrant area, the company also offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
