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- Tasks: Lead global performance marketing strategies and optimise campaigns across social media platforms.
- Company: Join END., a fashion-forward brand with a vibrant culture and community.
- Benefits: Enjoy 33 days holiday, flexible working, and generous staff discounts.
- Why this job: Make an impact in a dynamic team while shaping the future of performance marketing.
- Qualifications: Experience in global marketing campaigns and managing full marketing funnels.
- Other info: Opportunities for professional development and career progression await you.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are: Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture. Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience. At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.
The Role: We are looking for a data-driven and commercially minded Performance Marketing Manager to take on our global performance marketing, full funnel strategy and implementation. This pivotal role sits within the performance marketing team but will work closely with the wide marketing online trade teams. You’ll be at the heart of the transformation, shaping full-funnel performance marketing plans that deliver both ROI and reach. The Performance Marketing Manager will assist with the strategy development and execution across Paid Social & Display to accelerate online growth and brand visibility.
Here’s a breakdown of what you’ll be doing:
- Own and scale paid performance across Meta, TikTok, Snapchat, Pinterest, Reddit & Programmatic (Including YouTube).
- Run A/B testing across campaigns, creative, messaging, formats, audiences and emerging channels to optimise performance output, which lead to growth.
- Write clear creative briefs and work closely with in-house design/content teams.
- Analyse performance daily, turning insights into rapid iteration.
- Track and improve upper funnel, mid funnel and lower funnel measurement.
- Deliver regular reporting, with a focus on understanding CAC, ROAS & LTV.
- Have practical knowledge on tag & data management, including server-side-tracking (CAPI, GTM).
- Partner closely with trading, CRM, Affiliate, SEO & Trade Marketing teams to align performance marketing with commercial goals.
Qualifications:
- Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across UK, US, EU & APAC (would be a bonus).
- Experience managing the full marketing funnel, with a strong focus on identifying and addressing gaps.
- Experience with customer journey mapping.
- Managing a team of at least 1 person.
- Experience working with attribution models. Eg - MTA, MMM & incremental testing.
- Deep knowledge around creative formats & audience segmentation.
Benefits:
- 33 days holiday (including bank holidays)
- Flexible working
- 40 Hours per week - Monday to Friday
- Holiday trading (Buy or sell 3 days)
- Your birthday off
- Access to Employee Assistance Programme
- Healthcare Cashback Plan
- Moments that matter gifts (Weddings and Babies)
- A pension that both you and the company contribute to
- Generous staff discount
- Opportunities for professional development and career progression
- And so much more…
We know that great talent comes in many forms. So even if you don’t meet every single criteria, we would still love to hear from you. If you’re passionate, driven, and believe you can contribute to our future success, we encourage you to apply. Please note: Employment is conditional upon having the legal right to work in the UK for the role offered.
Performance Marketing Manager employer: END.
Contact Detail:
END. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to join our community at END.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for fashion and marketing shine through! We want to see your enthusiasm for the role and how it aligns with our culture at END.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in performance marketing. Focus on your achievements and how you've driven results in previous roles, especially in a global context.
Be Data-Driven: Since this role is all about data, don’t shy away from showcasing your analytical skills. Include specific metrics and examples of how you've used data to optimise campaigns and improve ROI.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at END.
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be data-driven. Brush up on key metrics like CAC, ROAS, and LTV before your interview. Be ready to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Creativity
This role involves writing creative briefs and working with design teams. Prepare examples of successful campaigns where your creative input made a difference. Highlight your understanding of different creative formats and audience segmentation.
✨Understand the Full Funnel
Make sure you can articulate your experience managing the full marketing funnel. Be prepared to discuss how you've identified gaps in previous strategies and what steps you took to address them. This shows your strategic thinking and problem-solving skills.
✨Collaborate Like a Pro
Collaboration is key in this role. Think of examples where you've partnered with other teams, like CRM or SEO, to align marketing efforts with commercial goals. Demonstrating your ability to work cross-functionally will set you apart.
