At a Glance
- Tasks: Lead PR strategy, manage talent partnerships, and enhance brand visibility.
- Company: END. is a dynamic fashion retailer with a passion for culture.
- Benefits: 33 days holiday, flexible working, generous staff discount, and career progression.
- Other info: Inclusive workplace that values diverse talent and offers professional development.
- Why this job: Join a creative team and shape the future of fashion PR.
- Qualifications: Experience in PR, influencer management, and strong media relationships required.
The predicted salary is between 50000 - 65000 £ per year.
Who We Are: Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture. Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience. At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.
The Role: The Senior PR & Talent Manager is responsible for driving the brand’s public relations strategy, managing talent partnerships, and building impactful relationships that strengthen brand visibility, credibility and cultural relevance. Working closely with the Chief Brand Officer and partnering with Creative, Marketing, E‑commerce, Retail and Brand teams, this role leads the development, execution and measurement of best‑in‑class PR and talent initiatives. This role has both strategic and hands-on responsibilities, ensuring the delivery of consistent, high-quality communications and influencer programmes that enhance the brand’s reputation, support key campaigns and drive long-term audience engagement. The Senior PR & Talent Manager will manage the PR & Talent Executive while working closely with external PR agencies (at times) and key industry contacts.
Here’s a breakdown of what you’ll be doing:
- PR Strategy & Delivery: Leading the creation and execution of the global PR strategy across product launches, campaigns, brand moments, spokespeople profiling and cultural initiatives.
- Talent & Influencer Partnerships: Sourcing, negotiating and managing talent, influencer and ambassador relationships that align with brand values, drive impact and support commercial objectives.
- Media Relations: Building and maintaining strong relationships with journalists, editors, stylists, producers and PR stakeholders across fashion, lifestyle, culture and trade media.
- Press Office Management: Overseeing day-to-day press office operations including media requests, product gifting, seeding and timely communications.
- Event & Activation Support: Leading PR and influencer activity for events, store openings, partnerships and experiential activations, ensuring strong attendance, coverage and social amplification.
- Cross-functional Collaboration: Working closely with Creative, Brand, Social, Campaign, Retail and Product teams to align PR and talent plans with broader marketing and business priorities.
- Insights, Reporting & KPIs: Setting KPIs, measuring PR and influencer performance, reporting against goals and providing insights to drive data-informed decision making.
- Team Leadership & Development: Managing and supporting the PR & Talent Executive, providing clear guidance, feedback and development opportunities to build capability and confidence.
- Budget Responsibility: Managing PR and influencer budgets, talent agreements and maximum return on investment.
- Brand Representation: Acting as a brand ambassador internally and externally, ensuring all communications reflect the brand’s tone, values and strategic direction.
Who we’re looking for: Significant experience within PR, influencer management or communications within fashion, luxury, lifestyle, or image led brand. Strong media network, with established relationships across fashion, culture, lifestyle and trade titles. Proven experience managing influencers, talent and creators across multiple platforms including Instagram, TikTok, YouTube and emerging channels. Ability to lead PR activity for campaigns, launches and events from ideation to execution. Strong commercial and strategic thinking with the ability to connect PR/talent decisions to brand and business outcomes. Confident in negotiating talent fees, contracts and deliverables. Experience working with PR agencies, managing external partners and guiding overall strategic direction. Strong written and verbal communication skills with an ability to craft compelling stories and pitches. Highly organised, able to manage multiple projects at pace, juggle deadlines and problem-solve quickly. Senior stakeholder management experience. Experience managing or mentoring junior team members. Passion for fashion, culture, media and the evolving media ecosystem.
Besides a competitive salary and an engaging and inclusive work place we can offer you:
- 33 days holiday (including bank holidays)
- Flexible working, with 2 days WFH
- 40 Hours per week - Monday to Friday
- Holiday trading (Buy or sell 3 days)
- Your birthday off
- Access to Employee Assistance Programme
- Healthcare Cashback Plan
- Moments that matter gifts (Weddings and Babies)
- A pension that both you and the company contribute to
- Generous staff discount
- Opportunities for professional development and career progression
- And so much more…
We know that great talent comes in many forms. So even if you don’t meet every single criteria, we would still love to hear from you. If you’re passionate, driven, and believe you can contribute to our future success, we encourage you to apply. Please note: Employment is conditional upon having the legal right to work in the UK for the role offered.
Senior PR and Talent Manager in London employer: END.
At END., we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that celebrates creativity and innovation in the fashion industry. Our London location provides a dynamic environment where employees can thrive, with ample opportunities for professional development, flexible working arrangements, and a generous benefits package including 33 days of holiday and a strong focus on employee well-being. Join us to be part of a passionate team dedicated to making a meaningful impact in the world of fashion and lifestyle.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR and Talent Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for fashion and culture shine through. Share your ideas and experiences that align with END.'s values. Remember, they want to see the real you!
✨Tip Number 3
Do your homework! Research END. and its brand ethos before your interview. Understand their recent campaigns and how you can contribute to their PR strategy. This will show you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the END. family. Don’t miss out on this opportunity!
We think you need these skills to ace Senior PR and Talent Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and culture shine through. We want to see how your interests align with our brand values and how you can contribute to our community.
Tailor Your Experience:Make sure to highlight your relevant experience in PR and talent management. Use specific examples that demonstrate your skills and how they relate to the role. We love seeing how you've made an impact in previous positions!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications quickly.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at END.
✨Know Your Brand Inside Out
Before the interview, dive deep into END.'s history, values, and recent campaigns. Understanding the brand's ethos will help you articulate how your PR strategies can enhance their visibility and cultural relevance.
✨Showcase Your Network
Be ready to discuss your existing media relationships and how they can benefit END. Highlight specific examples of past collaborations with influencers or media outlets that align with the brand's vision.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific PR challenges or talent negotiations. Think through potential scenarios in advance and be prepared to share your strategic approach and problem-solving skills.
✨Demonstrate Your Passion
Let your enthusiasm for fashion, culture, and media shine through. Share personal experiences or insights that reflect your genuine interest in the industry, as this will resonate well with the interviewers.
