General Manager in London

GENERAL MANAGER – FULL-TIME, LONDON

Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture.

Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience.

At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.

Here’s a breakdown of what you’ll be doing:

Commercial & Financial Accountability

• Own and manage the full P&L for the store, ensuring revenue, margin and cost targets are met or exceeded.

• Monitor and analyse key performance indicators (KPI’s) using insight to drive performance improvements across sales, conversion, ATV, UPT, stock loss and customer satisfaction.

• Set clear measurable objectives for the store and the team, linking daily performance to broader commercial goals.

• Create action plans to optimise performance, resolve underperformance and capitalise on trading opportunities.

Leadership & Culture

• Lead with authenticity and clarity, creating a culture of high performance, accountability and continuous improvement.

• Champion a values led inclusive and collaborative working environment that supports team engagement, well-being and career development.

• Coach, develop and inspire the store team to deliver exceptional results through effective people management, training and succession planning.

Customer & Client Relationships

• Ensure an exceptional customer experience is delivered at every touchpoint, consistently reflecting the brand’s values and service standards.

• Develop strong local and brand-level client relationships, including B2B opportunities where relevant.

• Leverage customer insight and feedback to shape store strategy, improve service delivery and increase loyalty

Operational Excellence

• Drive operational standards through efficient processes, compliance adherence and consistent execution.

• Work cross functionally with internal stakeholder e.g. Buying, People, Marketing) to align store initiatives with business priorities.

• Lead store planning including staffing, stock flow, VM and promotional activity.

Strategic Contribution

• Influence wider business decision making by providing local market insight, competitor analysis and data driven recommendations.

• Understand macro and industry specific trends to proactively adapt and future proof store performance.

• Play a key role in contributing to functional or business wide initiatives and projects that drive innovation and growth.

Who we're looking for:

• Responsible for the management of a department of significant importance to the business. Takes the initiative to keep own and wider teams’ skills and knowledge of their technical or professional specialty up to date. Broad and comprehensive technical understanding of different operational practises and systems across the department and function

• In-depth understanding of how all of the departments within the function interact and collaborate across the business to achieve business objectives. Understanding of the industry, commercial awareness with knowledge of challenges and changes in the sector.

• Leadership and management responsibility for teams within the department along with financial accountability for independent budgets delivered through teams.

• Analyse and interpret data from both internal and external sources, understanding the root cause of problems and development solutions using judgement in complex situations, continuously raising the bar. Looks to remove complexity where possible to focus on individual and departmental priorities.

• Responsibility for departmental planning, finances/budgets and end results. Makes decisions which impact the achievement of functional objectives and financial performance. Has influence over resources, operational practices and planning. Has accountability for end results of the department, impacting the function’s overall performance and end results. Positively impacts customer experience through the performance of the department.

• Strong communication and influencing skills. Able to exchange ideas and information effectively in a clear, concise and straightforward way. Working collaboratively with internal stakeholders including peers, senior leaders and team members and external stakeholders where required to achieve functional objectives.

Besides a competitive salary and an engaging and inclusive work place we can offer you:

• 33 days holiday (including bank holidays)
• Your birthday off
• Access to Employee Assistance Programme
• Healthcare Cashback Plan
• Moments that matter gifts (Weddings and Babies)
• A pension that both you and the company contribute to
• Generous staff discount
• Opportunities for professional development and career progression

We know that great talent comes in many forms. So even if you don’t meet every single criteria, we would still love to hear from you. If you’re passionate, driven, and believe you can contribute to our future success, we encourage you to apply.

Please note: Employment is conditional upon having the legal right to work in the UK for the role offered.