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For Companies At a Glance
- Tasks: Drive global performance marketing strategies and optimise campaigns across social media platforms.
- Company: Join END., a leading fashion retailer with a vibrant culture and community.
- Benefits: Enjoy 33 days holiday, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of fashion marketing and make a real impact on brand visibility.
- Qualifications: Experience in global marketing campaigns and managing full marketing funnels.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are:
Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we have nurtured a community of like-minded individuals united by a love for this ever-evolving culture. Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience. At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.
The Role:
We are looking for a data-driven and commercially minded Performance Marketing Manager to take on our global performance marketing, full funnel strategy and implementation. This pivotal role sits within the performance marketing team but will work closely with the wide marketing online trade teams. You’ll be at the heart of the transformation, shaping full-funnel performance marketing plans that deliver both ROI and reach. The Performance Marketing Manager will assist with the strategy development and execution across Paid Social & Display to accelerate online growth and brand visibility.
Here’s a breakdown of what you’ll be doing:
- Own and scale paid performance across Meta, TikTok, Snapchat, Pinterest, Reddit & Programmatic (Including YouTube).
- Run A/B testing across campaigns, creative, messaging, formats, audiences and emerging channels to optimise performance output, which lead to growth.
- Write clear creative briefs and work closely with in-house design/content teams.
- Analyse performance daily, turning insights into rapid iteration.
- Track and improve upper funnel, mid funnel and lower funnel measurement.
- Deliver regular reporting, with a focus on understanding CAC, ROAS & LTV.
- Have practical knowledge on tag & data management, including server-side-tracking (CAPI, GTM).
- Partner closely with trading, CRM, Affiliate, SEO & Trade Marketing teams to align performance marketing with commercial goals.
Qualifications:
- Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across UK, US, EU & APAC (would be a bonus).
- Experience managing the full marketing funnel, with a strong focus on identifying and addressing gaps.
- Experience with customer journey mapping.
- Managing a team of at least 1 person.
- Experience working with attribution models, e.g., MTA, MMM & incremental testing.
- Deep knowledge around creative formats & audience segmentation.
Benefits: 33 days holiday (including...
Performance Marketing Manager in England employer: END
Contact Detail:
END Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give you an edge during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in performance marketing. We want to see that you’re genuinely interested in what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at END.
We think you need these skills to ace Performance Marketing Manager in England
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for fashion and marketing shine through! We want to see how your interests align with our culture at END. Make it personal and relatable.
Be Data-Driven: Since we're looking for a Performance Marketing Manager, highlight your experience with data analysis and performance metrics. Share specific examples of how you've used data to drive marketing success in the past.
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that match the job description. We appreciate when candidates show they’ve done their homework.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It helps us keep everything organised and ensures your application gets to the right people quickly.
How to prepare for a job interview at END
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be data-driven. Brush up on key metrics like CAC, ROAS, and LTV before your interview. Be ready to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Creativity
This role involves writing creative briefs and working with design teams. Prepare examples of successful campaigns where your creative input made a difference. Highlight your experience with A/B testing and how it led to improved performance.
✨Understand the Full Funnel
Make sure you can articulate your understanding of the full marketing funnel. Be prepared to discuss how you've identified gaps in customer journeys and what strategies you've implemented to address them.
✨Collaborate Like a Pro
Collaboration is key in this role. Think of examples where you've partnered with other teams, like CRM or SEO, to align marketing efforts with commercial goals. Show that you can work well with others to achieve success.
