Requirements
- Significant experience within PR, influencer management or communications within fashion, luxury, lifestyle, or image led brand
- Strong media network, with established relationships across fashion, culture, lifestyle and trade titles
- Proven experience managing influencers, talent and creators across multiple platforms including Instagram, TikTok, YouTube and emerging channels
- Ability to lead PR activity for campaigns, launches and events from ideation to execution
- Strong commercial and strategic thinking with the ability to connect PR/talent decisions to brand and business outcomes
- Confident in negotiating talent fees, contracts and deliverables
- Experience working with PR agencies, managing external partners and guiding overall strategic direction
- Strong written and verbal communication skills with an ability to craft compelling stories and pitches
- Highly organised, able to manage multiple projects at pace, juggle deadlines and problem‑solve quickly
- Senior stakeholder management experience
- Experience managing or mentoring junior team members
- Passion for fashion, culture, media and the evolving media ecosystem
- We know that great talent comes in many forms. So even if you don’t meet every single criteria, we would still love to hear from you. If you’re passionate, driven, and believe you can contribute to our future success, we encourage you to apply
What the job involves
- The Senior PR & Talent Manager is responsible for driving the brand’s public relations strategy, managing talent partnerships, and building impactful relationships that strengthen brand visibility, credibility and cultural relevance
- Working closely with the Chief Brand Officer and partnering with Creative, Marketing, E‑commerce, Retail and Brand teams, this role leads the development, execution and measurement of best‑in‑class PR and talent initiatives
- This role has both strategic and hands‑on responsibilities, ensuring the delivery of consistent, high‑quality communications and influencer programmes that enhance the brand’s reputation, support key campaigns and drive long‑term audience engagement
- The Senior PR & Talent Manager will manage the PR & Talent Executive while working closely with external PR agencies (at times) and key industry contacts
- Leading the creation and execution of the global PR strategy across product launches, campaigns, brand moments, spokespeople profiling and cultural initiatives
- Sourcing, negotiating and managing talent, influencer and ambassador relationships that align with brand values, drive impact and support commercial objectives
- Building and maintaining strong relationships with journalists, editors, stylists, producers and PR stakeholders across fashion, lifestyle, culture and trade media
- Overseeing day‑to‑day press office operations including media requests, product gifting, seeding and timely communications
- Leading PR and influencer activity for events, store openings, partnerships and experiential activations, ensuring strong attendance, coverage and social amplification
- Working closely with Creative, Brand, Social, Campaign, Retail and Product teams to align PR and talent plans with broader marketing and business priorities
- Setting KPIs, measuring PR and influencer performance, reporting against goals and providing insights to drive data‑informed decision making
- Managing and supporting the PR & Talent Executive, providing clear guidance, feedback and development opportunities to build capability and confidence
- Managing PR and influencer budgets, talent agreements and maximum return on investment
- Acting as a brand ambassador internally and externally, ensuring all communications reflect the brand’s tone, values and strategic direction
- 40 Hours per week - Monday to Friday
