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- Tasks: Lead marketing for the Encord Platform, crafting messaging and content for various audiences.
- Company: Join Encord, a fast-growing startup revolutionising AI data quality with cutting-edge technology.
- Benefits: Enjoy competitive salary, flexible PTO, travel opportunities, and a strong in-person culture.
- Why this job: Be part of a mission-driven team at the forefront of AI innovation and growth.
- Qualifications: 5+ years in product marketing, preferably in AI startups, with excellent writing and public speaking skills.
- Other info: Collaborate closely with product teams and engage directly with customers to enhance offerings.
The predicted salary is between 48000 - 72000 £ per year.
Join to apply for the Senior Product Marketing Manager role at Encord
Join to apply for the Senior Product Marketing Manager role at Encord
About Us:
About Us:
At Encord, we\’re building the AI infrastructure of the future. The biggest challenge AI companies face today is not half as glamorous as the outside world may think: it\’s all about data quality. In fact, the success of any AI application today relies on the quality of a model\’s training data — and for 95% of teams, this essential step is both the most costly, and the most time-consuming, in getting their product to market.
As ex-computer scientists, physicists, and quants, we felt first-hand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.
We are a talented and ambitious team of 90+, working at the cutting edge of computer vision and deep learning, backed by top investors, including CRV and Y Combinator, leading industry executives like Luc Vincent, former VP of AI at Meta, and other top Bay Area leaders in AI. We are one the fastest growing companies in our space, and consistently rated as the best tool in the market by our customers. We have big plans ahead and are looking for a rockstar Senior PMM to join our Marketing team!
About You:
- Ideal candidates will have a proven record in product marketing and experience working on technical products.
- You would have a strong understanding of Data & AI platform offerings, have worked on creating messaging and positioning of technical products targeted at the enterprise market, and can build strong working relationships with stakeholders to deliver joint messaging and GTM plans.
- You also have experience creating compelling product and product-related thought leadership content to support customers on their learning journey and for Growth/Demand marketing to use for audience, use case, or vertical-specific campaigns.
- 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience in early-stage AI startups
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executivesAbility to thrive in a fast-paced, dynamic, team-oriented environment
- Deep understanding of Data and AI spaceExperience building compelling technical and business content
- Works collaboratively with sales, growth marketing, and product teams
- Comfortable owning and running direct customer engagements
- Strong public speaker and technical aptitude to become the end-to-ent expert on the
- Encord platform to be able to effectively demo at events and to prospectsPreferred technical academic background (BS in computer science or related discipline)
About You
As our second product marketer, you will lead the marketing of the Encord Platform. This will include owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
The impact you will have
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities
- Amplify the platform-level messaging through the Encord website and channels
- Build and deliver sales enablement with high CSAT scores with field teams
- Be the expert in any platform-specific messaging for any campaign or event Encord is running, and enable GTM teams with highly performant content to drive strong engagement and pipeline
- Deliver a drumbeat of compelling customer stories, highlighting the Encord Platform capabilities, technical details, and realized value
- Hone messaging by developing value proposition and messaging frameworks and driving articulation of product portfolio positioning aligned to Encord\’s targeted audiences and ICP
- Help build a product our customers love
- Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and feedback from customers
What We Offer:
- Competitive salary, commission and equity in a hyper growth startup.
- Real opportunities to grow. We’re growing insanely fast and you’ll have all the opportunities for growth that you can handle.
- Strong in person culture. We\’re 3-5 days a week in our Fitzrovia office.
- Flexible PTO to recharge.
- Annual learning and development budget.
- 25 paid vacation days + bank holidays.
- Lots of opportunities for travel (all around the US, to London & Europe).
- Bi-annual off-sites and monthly socials.
- Health, dental and vision insurance.
Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services enterprise AI use cases across many different industry verticals such as healthcare, surveillance, retail, agriculture and many more.
Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields.
Seniority level
- Seniority levelMid-Senior level
Employment type
- Employment typeFull-time
Job function
- Job functionMarketing and Sales
- IndustriesSoftware Development
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Senior Product Marketing Manager employer: Encord
Contact Detail:
Encord Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in AI and data quality. Understanding the challenges that AI companies face will help you speak their language during interviews and demonstrate your expertise in the field.
✨Tip Number 2
Network with professionals in the AI and product marketing space. Attend industry events, webinars, or meetups to connect with potential colleagues or mentors who can provide insights into Encord's culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully positioned technical products in the past. Be ready to share your thought leadership content and how it has driven engagement or sales in previous roles.
✨Tip Number 4
Showcase your public speaking skills by participating in relevant forums or panels. Being able to effectively communicate complex ideas will be crucial for the Senior Product Marketing Manager role at Encord.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your product marketing experience, especially in technical products and AI. Use specific examples that demonstrate your understanding of data and AI platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for AI and data quality. Discuss how your background aligns with Encord's mission and how you can contribute to their marketing efforts.
Showcase Your Writing Skills: Since excellent writing skills are crucial for this role, include samples of your work or links to content you've created that showcases your ability to communicate complex ideas succinctly.
Highlight Collaboration Experience: Emphasise your experience working collaboratively with sales, growth marketing, and product teams. Provide examples of successful projects where teamwork led to effective messaging and go-to-market strategies.
How to prepare for a job interview at Encord
✨Understand the Company and Its Mission
Before your interview, make sure you thoroughly research Encord and its mission in the AI space. Understand their focus on data quality and how it impacts AI applications. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Technical Knowledge
As a Senior Product Marketing Manager, you'll need to demonstrate a strong understanding of Data & AI platforms. Be prepared to discuss your experience with technical products and how you've successfully created messaging and positioning for them in the past.
✨Prepare Compelling Examples
Think of specific examples from your previous roles where you successfully built relationships with stakeholders or created impactful marketing content. Use the STAR method (Situation, Task, Action, Result) to structure your responses and highlight your achievements.
✨Practice Your Public Speaking Skills
Since the role requires strong public speaking abilities, practice presenting your ideas clearly and confidently. You might be asked to demo the Encord platform or discuss your approach to customer engagement, so being articulate and engaging is key.