At a Glance
- Tasks: Lead marketing for the Encord Platform and craft compelling customer stories.
- Company: Join Encord, a cutting-edge AI data platform trusted by top companies.
- Benefits: Competitive salary, equity, flexible PTO, and comprehensive health coverage.
- Other info: Dynamic culture with frequent team events and learning opportunities.
- Why this job: Make an impact in AI marketing and grow with a high-growth startup.
- Qualifications: 5+ years in product marketing, especially in technical products.
The predicted salary is between 128000 - 200000 £ per year.
About Us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The role
We are looking for a rockstar Senior Product Marketing Manager to join our Marketing team. As our second product marketer, you will lead the marketing of the Encord Platform—owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
What You'll Do
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities.
- Amplify platform-level messaging through the Encord website and channels.
- Build and deliver sales enablement with high CSAT scores with field teams.
- Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline.
- Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value.
- Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP.
- Help build a product our customers love.
- Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback.
Who We're Looking For
- A proven track record in product marketing with experience on technical products.
- Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market.
- Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans.
- Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns.
- Comfortable owning and running direct customer engagements.
- Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects.
Experience Requirements
- 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups.
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives.
- Deep understanding of the Data and AI space.
- Experience building compelling technical and business content.
- Proven ability to collaborate with sales, growth marketing, and product teams.
- Preferred: technical academic background (BS in Computer Science or related discipline).
Why Encord
- Competitive salary, commission, and meaningful equity in a high-growth startup.
- Clear, accelerated growth opportunities as the company scales rapidly.
- Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office.
- Flexible PTO to fully recharge; 18 paid vacation days in the U.S. plus federal holidays.
- Annual learning & development budget.
- Comprehensive health, dental, and vision coverage.
- Frequent travel opportunities across the U.S., London, and Europe.
- Bi-annual company offsites, twice-weekly team lunches, and monthly socials.
Compensation Range: $160K - $250K
Senior PMM, AI Platform — GTM & Customer Stories employer: Encord
Encord is an exceptional employer for those seeking to thrive in the dynamic field of AI, offering a competitive salary and meaningful equity in a rapidly growing startup. With a strong emphasis on employee growth, our North Beach loft office fosters a vibrant in-person culture complemented by flexible PTO, comprehensive health benefits, and ample opportunities for professional development. Join us to be part of an ambitious team that values collaboration, innovation, and the sharing of compelling customer stories.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PMM, AI Platform — GTM & Customer Stories
✨Tip Number 1
Get to know the company inside out! Research Encord's platform, its clients, and the AI landscape. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Encord might be present. Building relationships can give you insider info and potentially a referral.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how your experience aligns with the role of Senior PMM and how you can contribute to Encord's mission. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team at Encord.
We think you need these skills to ace Senior PMM, AI Platform — GTM & Customer Stories
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with the Encord team and their mission in the AI space. Show us that you get what we're about!
Showcase Your Experience:Highlight your product marketing experience, especially in technical environments. We want to see how your background aligns with our needs, so don’t hold back on those impressive achievements!
Be Clear and Concise:When it comes to written applications, clarity is key. Use straightforward language and keep your points succinct. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Encord
✨Know Your Product Inside Out
Before the interview, dive deep into Encord's platform and its capabilities. Understand how it fits into the AI landscape and be ready to discuss specific use cases and customer stories. This will show your genuine interest and expertise in the product.
✨Craft Your Messaging Strategy
Prepare to articulate how you would approach messaging for the Encord platform. Think about value propositions and how to tailor messaging for different personas. Bring examples of past work where you've successfully developed messaging frameworks.
✨Showcase Your Collaboration Skills
Be ready to discuss how you've worked with cross-functional teams in the past. Highlight specific instances where you collaborated with sales, engineering, or marketing to create impactful campaigns or content. This role requires strong relationships, so demonstrate your ability to build them.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of AI and data platforms. Be prepared to answer questions about technical concepts and how they relate to product marketing. Showing that you can speak the language of AI/ML engineers will set you apart.
