Growth Manager, Brand Squad

About us

Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We’re an ambitious team of 130+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.

The role

We’re looking for a Growth Manager to drive pipeline across paid channels, website, lifecycle marketing, and support community initiatives. You’ll work alongside our Growth Lead and broader Growth team, owning day-to-day execution across paid ads, conversion optimisation on our site, the community touchpoints that surface Encord within the ML ecosystem, and the email and nurture programmes that turn first-touch interest into qualified demos. This is a hands‑on execution role: you’ll be in the accounts, the CMS, and HubSpot daily, shipping tests, iterating on what works, and connecting output directly to revenue.

The ideal candidate pairs analytical rigour with a bias for action — someone who’s comfortable pulling performance data, spotting what’s broken, and fixing it fast.

What you’ll do

• Drive high‑intent leads from paid, web, and lifecycle programmes to a qualified demo
• Own day‑to‑day operations across our primary paid channels — Google Ads and LinkedIn Ads — with scope to expand into platforms like X, Reddit, ChatGPT, and more
• Run conversion optimisation across our website — landing pages, CTAs, forms, and key buyer journeys — to lift demo requests and qualified lead volume
• Own lifecycle and email marketing — nurture sequences, post‑event follow‑up, dormant‑lead reactivation, newsletter operations, and the HubSpot workflows behind them
• Support our events strategy with paid promotion, pre and post‑event nurture, and the follow‑up sequences that convert in‑person presence into pipeline
• Report on and analyze campaign and programme performance in HubSpot, automating reporting and sharing insights with Sales and leadership

Who we’re looking for

• Hands‑on and experimental – you’re comfortable owning accounts and budgets day‑to‑day, running tests, and iterating quickly on what the data tells you
• Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid activity maps to pipeline
• Technically curious and able to get up to speed fast on ML/AI concepts – enough to speak the language of the audience you’re reaching

Experience requirements

• 3+ years hands‑on experience in B2B growth, paid acquisition, or a commercially rigorous field
• Hands‑on experience with Google Ads and LinkedIn Ads
• Experimental – you’re comfortable owning accounts, budgets, and programmes day‑to‑day, running tests, and iterating quickly on what the data tells you
• Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid, web, and lifecycle activity map to pipeline
• Quick to pick up new tools and workflows – you’re already using AI to work faster and smarter, and you’re curious about where it goes next
• Technically curious and able to get up to speed fast on ML/AI concepts – enough to speak the language of the audience you’re reaching

Why Encord?

• Competitive salary, commission, and equity in a high‑growth start‑up
• Strong in‑person culture – most of the team works from our London office 3+ days/week
• 25 days annual leave + UK public holidays
• Annual learning & development budget
• Travel for customer visits, events, and conferences across the UK and Europe
• Company lunches twice a week
• Monthly socials & bi‑annual team offsites