Go To Market Marketing Specialist

Location: Telford Office – 3:2 hybrid working

Job Type: Full Time

Reporting To: Marketing Manager

Role Overview

We are seeking a proactive and organised Go-To-Market (GTM) Marketing Specialist to support the delivery of marketing campaigns across the UK and wider European markets. This position is part of a centralised UK-based marketing team that supports both the UK direct business and other regional markets, operating as part of a broader shared services model. The GTM Specialist will work closely with the Digital Hub and regional marketing teams to ensure all marketing initiatives are aligned and delivered in a timely and impactful manner. This is a hands-on role suited to a full-stack marketer — someone who brings structure and data-driven thinking to campaign planning, contributes to content development, and supports the delivery of assets beyond pure coordination. The GTM Specialist will play a key role in shaping campaign briefs, developing messaging, producing content, and supporting offline and traditional marketing activity as part of end-to-end campaign delivery.

Key Responsibilities:

• Campaign Delivery & Go-to-Market Activities: Lead the delivery of marketing campaigns and go-to-market activities across multiple channels (social media, email, events, internal communications, etc.).
• Campaign Brief Coordination: Coordinate campaign briefs for both UK and regional activity, ensuring inputs are gathered, stakeholders are aligned, and requirements are clear for the execution team.
• Campaign Planning: Maintain campaign calendars and coordinate planning cycles in collaboration with commercial, product, and regional teams.
• Asset Creation Support: Collaborate with the Digital Hub and graphic designer to support the creation of assets and campaign rollouts.
• Regional Market Liaison: Liaise with regional markets to gather local insights, adapt messaging, and ensure campaign relevance.
• Performance Monitoring & Reporting: Monitor campaign performance across regional markets, support reporting needs, and surface insights for continuous improvement.
• Creation of Scalable Campaign Materials: Coordinate scalable campaign materials such as sales enablement assets, battle cards, product one-pagers, and regional campaign toolkits.
• Content Development: Ability to write and edit on-brand content for a range of channels including social media, email campaigns, blogs, internal communications, and landing pages when needed.
• Vendor & External Relationship Management: Support relationships with external vendors, publishers, or event coordinators as needed for campaign execution.
• Compliance & Brand Standards: Ensure all activity aligns with brand standards, governance processes, and compliance (e.g. GDPR) according to the regions.

Required Qualifications:

• 2 years of experience in campaign delivery, marketing execution, or content coordination, ideally within a multi-market or centralised function.
• Experience managing marketing campaigns from planning through to launch and reporting.
• Familiarity with marketing automation & project management tools (e.g. HubSpot, CMS platforms, Monday.com, Scribe and Binder, etc.).
• Strong organisational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Comfortable working cross-functionally with product, sales, digital teams, and regional marketing stakeholders.
• Understanding of brand consistency, tone of voice, and content quality governance.

Desirable Qualifications:

• Experience in Account-Based Marketing and/or B2B marketing.
• Experience supporting or coordinating events, media placements, or supplier-led campaigns.
• Basic familiarity with data protection regulations (e.g., GDPR).
• Exposure to performance reporting tools (e.g., Google Analytics, HubSpot dashboards, or similar) and using insights to inform marketing activity.

What’s in it for me?

• 23 days holiday (more for long service) plus an extra day off for your Birthday.
• Enhanced maternity, paternity and adoption pay.
• Holiday purchase scheme.
• Company Pension.
• Healthcare scheme and life cover.
• Amazing Savings with Perkbox – access to hundreds of discounts.
• The ability to develop and progress your career.
• Strong social ethos.
• Be part of a high growth and very exciting European wide group, that prides itself on innovation, collaboration and strong customer focus.