At a Glance
- Tasks: Lead a digital team and oversee ABM strategies for high-quality lead generation.
- Company: Join Enconvo, a leading telecoms and IT services provider with over 2 million customers.
- Benefits: Enjoy a competitive salary, 25 days holiday, enhanced pay, and discounts through Perkbox.
- Why this job: Shape your career in a growing company while driving impactful digital marketing initiatives.
- Qualifications: Experience in ABM and digital marketing, with strong leadership and analytical skills required.
- Other info: Position based in Telford; remote work options available.
The predicted salary is between 36000 - 60000 £ per year.
Pitch is absolutely delighted to be partnered on a retained basis with Enconvo, part of the Enreach Group. With 25 years in telecoms and IT managed services and security, Enconvo have helped over 5000 businesses in the UK, and throughout Europe, the group has over 2 million customers. Currently in a period of transition and growth, they are looking for an experienced Group Digital Acquisition Manager to join the business and head up the new digital hub.
Reporting directly to the CEO, you’ll be responsible for overseeing the ABM (Account-Based Marketing) strategy and the broader digital marketing needs for the developing markets. You will build and lead a high-performing digital team, integrate ABM methodologies across all campaigns, and foster digital marketing excellence to drive measurable results. The role requires a blend of strategic leadership, hands-on execution, and cross-regional collaboration to ensure consistent and targeted marketing efforts that support pipeline growth.
Your key responsibilities:
- Build and lead a high performing digital team that will deliver results across the developing markets (UK, France, Denmark) utilising integrated campaigns for high quality lead generation.
- Spearhead the development of ABM campaigns, overseeing One to One, One to Few and One to Many campaigns.
- Continually optimise lead generation campaigns to improve conversions.
- Oversee all digital marketing channels including social media, email, web content, PPC.
- Cross functional and cross-group collaboration with the marketing hub, go to market team, internal and external sales teams.
- Focus highly tailored campaigns for high-value accounts along with continuing to grow volume accounts- a mix of direct and indirect customer channels.
- Use performance data to continuously refine strategies, adjust targeting, and optimise campaigns for maximum effectiveness.
- Present actionable insights and recommendations based on data to ensure that marketing efforts are always aligned with business growth objectives.
Your background and required experience:
- You’ll have a strong strategic focus but also be very happy to roll up your sleeves and get stuck in with the hands-on delivery.
- Proven experience in Account-Based Marketing (ABM) and digital marketing, with a strong focus on lead generation and campaign execution.
- Experience with SaaS, technology, or software sectors is an advantage, but not essential.
- Leadership experience in managing and developing digital marketing teams.
- Data-driven mindset, with strong analytical skills to assess campaign performance and optimise strategies to maximise ROI and pipeline growth.
- A passion for digital innovation and staying ahead of industry trends in ABM and digital marketing.
How will Enconvo reward you?
- Market-leading salary depending on experience.
- DIS benefit x2 salary.
- 25 days holiday plus BH plus an extra day for your birthday.
- Holiday purchase scheme.
- Enhanced maternity and paternity pay.
- Healthcare scheme.
- Pension.
- Perkbox – huge discounts on retail/hospitality.
- 3pm finish on a Friday.
More importantly, you’ll have the opportunity to lead and shape your career across international markets and have the scope to progress your career as the business grows.
Interested? Apply with your CV today or get in touch with Lara to organise a confidential chat – lara.l@pitchconsultants.co.uk
Please note- any direct applications to Enconvo will be forwarded to Lara at Pitch. We are only able to accept applications from candidates who are within a commutable distance to Telford and who have full right to work in the UK without any need for ongoing sponsorship.
Digital Acquisition Manager employer: Enconvo UK
Contact Detail:
Enconvo UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Acquisition Manager
✨Tip Number 1
Familiarise yourself with Account-Based Marketing (ABM) strategies, as this role heavily focuses on them. Research successful ABM campaigns and be ready to discuss how you would implement similar strategies at Enconvo.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've built and managed high-performing digital teams in the past. Be ready to discuss your approach to team development and collaboration.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and ABM. Being knowledgeable about current industry innovations will demonstrate your passion for digital innovation and your commitment to driving results.
✨Tip Number 4
Prepare to discuss how you use data to inform your marketing strategies. Have specific examples ready that illustrate how you've optimised campaigns based on performance data to achieve better ROI.
We think you need these skills to ace Digital Acquisition Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Acquisition Manager position. Understand the key responsibilities and required experience, especially focusing on Account-Based Marketing (ABM) and digital marketing.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and ABM. Emphasise any leadership roles you've held and specific campaigns you've executed that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital innovation and your data-driven mindset. Mention how your skills and experiences make you a perfect fit for leading a high-performing digital team at Enconvo.
Highlight Your Analytical Skills: In your application, be sure to mention your analytical skills and provide examples of how you've used data to optimise marketing strategies in previous roles. This will demonstrate your ability to drive measurable results, which is crucial for this position.
How to prepare for a job interview at Enconvo UK
✨Showcase Your ABM Expertise
Make sure to highlight your experience with Account-Based Marketing during the interview. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the measurable results you achieved.
✨Demonstrate Leadership Skills
As this role involves building and leading a digital team, share examples of how you've successfully managed teams in the past. Discuss your approach to fostering collaboration and driving performance within your team.
✨Be Data-Driven
Emphasise your analytical skills by discussing how you've used data to optimise marketing campaigns. Prepare to provide examples of how you've adjusted strategies based on performance metrics to improve ROI.
✨Stay Ahead of Digital Trends
Show your passion for digital innovation by discussing recent trends in digital marketing and ABM. Mention any relevant tools or technologies you’ve used and how they can benefit the company’s growth objectives.