At a Glance
- Tasks: Lead global marketing strategy and build a high-performing team across multiple regions.
- Company: Join Encompass, a rapidly growing international company redefining corporate digital identity.
- Benefits: Enjoy flexible working, private medical plan, share options, and generous leave policies.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact in the financial services sector while shaping a leading brand.
- Qualifications: Experience in B2B SaaS marketing, strong leadership, and excellent communication skills.
The predicted salary is between 90000 - 110000 £ per year.
Encompass enables fast, accurate identity validation and verification of corporate customers, and a gold standard approach to KYC. Our award-winning corporate digital identity (CDI) platform incorporates real-time data and documents from authoritative global public data sources and private customer information, to create and maintain digital risk profiles. By delivering structured KYC data and CDI profiles directly into core banking applications, Encompass powers successful AI initiatives, ensuring insights are accurate and actionable.
Utilizing the expertise of a global transformation team of KYC and banking industry experts, as well as strategic data, technology and consulting partnerships, enables seamless integration of EC360 into existing workflows and systems. With Encompass, the world's leading banks improve client experience and increase business opportunities through consistent regulatory compliance and risk mitigation. With offices in Amsterdam, Glasgow, London, New York, and Sydney, we are a rapidly growing international company offering a chance to be part of our success.
About the role:
- Set and lead Encompass's global marketing strategy, spanning brand identity, demand generation, and external communications across all regions.
- Build, develop, and lead a high-performing marketing team across multiple geographies, creating the structure and ways of working that enable the team to thrive.
- Partner closely with sales and product leadership to ensure marketing strategy is tightly aligned with commercial goals and product positioning.
- Own the Encompass brand, maintaining consistent and well-governed positioning across all markets and channels.
- Report regularly on marketing performance and investment to the executive team, translating data into clear strategic insight.
Skills, Knowledge and Expertise:
- Experience leading product marketing within a B2B SaaS business ideally within financial services RegTech or a related compliance driven market.
- Building marketing programs that directly support and accelerate enterprise sales cycles.
- Leading and developing a multidisciplinary marketing team across strategic event digital and content disciplines.
- Strong leadership skills with the ability to set direction for a team while remaining hands on where needed.
- Excellent written and verbal communication skills with the ability to simplify complex regulatory and technical subject matter for different audiences.
- Commercial instinct and the ability to connect marketing activity to pipeline and revenue outcomes.
- The confidence to operate as a peer to sales and product leadership and to challenge and shape go to market strategy.
- The ability to manage multiple priorities across a global fast paced and fast growing business.
- A collaborative style with the ability to build strong relationships across the business and with external partners and agencies.
- A track record marketing to banking or financial services audiences, with a feel for what resonates in that world.
We offer a rewarding and challenging place to work, a transparent and collaborative culture and a well-rounded benefits package. Below are some of what we currently offer:
- Participation in our industry leading share options scheme.
- Private Medical Plan.
- 20 days a year Work From Anywhere policy for all staff.
- Flexible-first working policy.
- Enhanced annual, personal and parental leave schemes.
- Paid volunteering leave programme.
- Employer recognition and employee assistance programmes.
Equal Opportunities:
We are committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered to thrive. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, sexual orientation, age, disability, religion, or any other protected characteristic. If you require any adjustments during the recruitment process to ensure an equitable experience, please let us know. Join us in creating an environment where everyone can contribute their best work.
Global Head of Marketing in London employer: Encompass Corporation
Encompass Corporation is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Glasgow. With a strong focus on employee growth, we provide ample opportunities for professional development and skill enhancement, ensuring that our team members thrive in their careers while contributing to cutting-edge cloud solutions. Join us to be part of a forward-thinking company that values creativity and empowers its employees to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Encompass Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Encompass Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Encompass Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Encompass Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Encompass Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Encompass Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Encompass Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Encompass Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Encompass Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Encompass Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
