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- Tasks: Lead exciting digital marketing campaigns to drive growth and generate leads.
- Company: Join a top digital identity solutions provider in vibrant Glasgow.
- Benefits: Enjoy flexible working, competitive pay, and great employee perks.
- Why this job: Make a real impact in B2B marketing with innovative strategies.
- Qualifications: 3-5 years of B2B marketing experience and expertise in LinkedIn and Google Ads.
- Other info: Dynamic team environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
A leading digital identity solutions provider in Glasgow is seeking an experienced Digital Marketing Manager. The successful candidate will oversee multi-channel digital marketing initiatives focused on driving pipeline growth.
Responsibilities include:
- Managing campaigns across paid search, social, and email
- Analyzing performance metrics
- Optimizing conversion rates
An ideal candidate has 3–5 years of B2B experience, strong skills in LinkedIn and Google Ads, and a track record of improving marketing funnel performance. Flexible working policies and various employee benefits are offered.
B2B SaaS Digital Marketing Manager — Growth & Lead Gen in Glasgow employer: Encompass Corporation
Contact Detail:
Encompass Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B SaaS Digital Marketing Manager — Growth & Lead Gen in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a B2B SaaS Digital Marketing Manager role. You never know who might have a lead or can refer you to someone in their network.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, especially those that drove pipeline growth. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of LinkedIn and Google Ads. Be ready to discuss specific strategies you've used to optimise conversion rates and improve marketing funnel performance.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find the right opportunities and connect with us directly. Plus, it shows you're serious about joining our team!
We think you need these skills to ace B2B SaaS Digital Marketing Manager — Growth & Lead Gen in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B experience and showcases your skills in digital marketing. We want to see how you've driven pipeline growth in previous roles, so don’t hold back on those achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our Digital Marketing Manager role. Share specific examples of campaigns you've managed and the results you've achieved.
Showcase Your Analytical Skills: Since analysing performance metrics is key in this role, make sure to mention any tools or methods you’ve used to optimise conversion rates. We love data-driven decision-making, so let us know how you’ve used analytics to improve marketing funnels!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Encompass Corporation
✨Know Your Metrics
Make sure you’re familiar with key performance metrics relevant to B2B digital marketing. Be ready to discuss how you've used data to optimise campaigns in the past, especially in areas like conversion rates and lead generation.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed across paid search, social, and email. Highlight your role in these campaigns and the results achieved, particularly any improvements in the marketing funnel performance.
✨Master LinkedIn and Google Ads
Since strong skills in LinkedIn and Google Ads are crucial for this role, brush up on the latest features and best practices. Be prepared to share examples of how you've leveraged these platforms to drive growth.
✨Emphasise Flexibility and Teamwork
With flexible working policies in place, it’s important to demonstrate your adaptability and ability to work collaboratively. Share experiences where you’ve successfully worked in a team or adapted to changing circumstances in your previous roles.