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- Tasks: Lead our events marketing strategy across Europe, managing budgets and vendor relationships.
- Company: Join Lightspeed, a dynamic company revolutionising hospitality and retail marketing.
- Benefits: Enjoy flexible working options and a vibrant team culture with exciting corporate perks.
- Why this job: Be part of a creative team, making impactful connections through innovative events.
- Qualifications: Bachelor’s degree in Marketing and 2 years of relevant experience required.
- Other info: Fluency in additional languages like French or German is a plus!
The predicted salary is between 36000 - 60000 £ per year.
Lightspeed seeks a proactive Events Marketing Specialist to bolster our EMEA Marketing team. In this pivotal role, you’ll spearhead our events marketing strategy for hospitality and retail, working closely with the Integrated Marketing Director to achieve business targets and ensure flawless execution across digital and physical events.
Primary Responsibilities
- Develop and execute a robust events marketing strategy across the UK, France, Belgium, Netherlands, Switzerland, and Germany to increase registrations, attendance, and engagement.
- Manage the events budget and vendor relationships, ensuring effective cost management.
- Craft detailed event briefs and collaborate with cross-functional teams to ensure efficient execution within timelines and budgets.
- Set targets, measure event impact, and oversee team targets during events for successful delivery.
- Negotiate with vendors, manage event space setup, and actively troubleshoot during events.
- Track event success metrics, derive insights for future improvements and report on key performance indicators.
- Collaborate with content, design, regional marketing, sales, and partnerships teams to create compelling events that resonate with our audience.
- Analyze performance metrics for digital and physical events, optimizing campaign efficiency.
- Actively seek and curate events aligning with our ideal customer profile, innovating in their delivery and execution.
- Support Field Sales with hyper-local marketing activations and material creation.
- Organize diverse events to establish Lightspeed's industry leadership and foster customer, prospect, and partner connections.
- Understand the role of events in wider marketing strategies, leveraging them to attract, engage, and retain customers effectively.
Requirements
- Bachelor’s Degree in Marketing or related field.
- Minimum 2 years of Marketing or Events experience.
- Ability to handle unforeseen situations calmly and effectively.
- Interest in managing marketing logistics with acute attention to detail.
- Strong multitasking and goal prioritization abilities.
- Results-driven work ethic, adept at both independent and collaborative work.
- Proficient team player in a matrix environment.
- Excellent English proficiency; fluency in French, German, or Dutch is very advantageous.
Marketing Events Specialist (6 month FTC) employer: Enclustra
Contact Detail:
Enclustra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Events Specialist (6 month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in event marketing, especially within the hospitality and retail sectors. This knowledge will not only help you during interviews but also demonstrate your proactive approach to staying updated in the field.
✨Tip Number 2
Network with professionals in the events marketing space, particularly those who have experience in managing events across EMEA. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed events in the past. Highlight your ability to handle unforeseen situations and your attention to detail, as these are crucial for the role.
✨Tip Number 4
Showcase your understanding of how events fit into broader marketing strategies. Be ready to explain how you would leverage events to attract and retain customers, which aligns with the goals of the Marketing Events Specialist position.
We think you need these skills to ace Marketing Events Specialist (6 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in events marketing. Focus on specific achievements and metrics that demonstrate your ability to increase registrations, attendance, and engagement at past events.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the events marketing landscape in the EMEA region and how your skills align with the responsibilities outlined in the job description.
Showcase Your Multitasking Skills: Provide examples in your application that illustrate your ability to manage multiple projects simultaneously. Highlight any experience you have in negotiating with vendors or managing event logistics under tight deadlines.
Highlight Language Proficiency: If you are fluent in French, German, or Dutch, make sure to mention this prominently in your application. This could set you apart from other candidates and show your capability to engage with diverse audiences.
How to prepare for a job interview at Enclustra
✨Showcase Your Event Management Skills
Be prepared to discuss your previous experience in managing events. Highlight specific examples where you successfully executed an event, focusing on your role in strategy development, budget management, and vendor negotiations.
✨Demonstrate Your Multilingual Abilities
If you speak French, German, or Dutch, make sure to mention this during the interview. It can set you apart from other candidates and show your ability to engage with diverse audiences across EMEA.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you handle unforeseen situations during events. Think of examples where you had to troubleshoot on the spot and how you managed to keep everything running smoothly.
✨Understand the Company’s Marketing Strategy
Research Lightspeed's current marketing strategies and recent events. Be ready to discuss how you can contribute to their goals and suggest innovative ideas that align with their vision for future events.
