At a Glance
- Tasks: Lead marketing strategies and enhance brand visibility while driving commercial growth.
- Company: Join a dynamic group focused on impactful marketing and communications.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to influence and grow within the organisation.
- Why this job: Shape the future of a growing organisation and make a real impact in the market.
- Qualifications: Proven experience in senior marketing roles with strong leadership and strategic skills.
The predicted salary is between 85000 - 90000 £ per year.
Head of Marketing & Communications
Salary
Hours
35 hours per week, Monday to Friday
Location
Stevenage, Hertfordshire – Hybrid working
This is a pivotal time to join their business, against an increasing national focus, the group is entering an important period of opportunity and growth which is why they are seeking an accomplished Head of Marketing & Communications to help shape how they position the Group, build on their growing profile and translate increased market and media attention into long term brand, stakeholder and commercial value.
This role will report to the Marketing/Commercial Director, and will lead the development and delivery of all their marketing, communications and PR strategies, strengthening their voice in the market, deepening relationships with key stakeholders and supporting the continued growth and development for the Group.
The Role
This is a senior leadership role combining strategic marketing, communications, PR, brand and commercial growth working with a wider senior leadership team, you will develop and deliver an integrated marketing and communications strategy that raises the profile of the group, strengthen it’s reputation and support growth across its different business areas.
As part of a relatively lean organisation, you will need to be someone who is equally comfortable contributing strategically at senior level and taking a hands on approach to delivery when required.
Key Responsibilities
- Develop and deliver the Group's marketing and communications strategy in partnership with the Marketing/Commercial Director and aligned to wider organisational and commercial priorities.
- Provide senior marketing and communications expertise to the Marketing/Commercial Director and wider leadership team.
- Shape and strengthen the Group's positioning, messaging and external narrative.
- Build on the Group's growing profile through proactive PR, media engagement, thought leadership and strategic communications.
- Identify opportunities arising from developments in consumer affairs, regulation, public policy and relevant markets.
- Strengthen the Group's reputation and visibility amongst businesses, consumers, government, regulators and other key stakeholders.
- Lead B2B marketing activity supporting membership growth
- Develop targeted campaigns that generate high quality leads and support sustainable commercial growth.
- Own the Group's content strategy across thought leadership, PR, website, social media, case studies and corporate communications.
- Develop and oversee a programme of events, roundtables, webinars, industry engagement and stakeholder forums.
- Lead digital marketing activity including Linked In, email marketing, website optimisation, SEO and appropriate paid activity.
- Protect and enhance the reputation of the Group through high quality, accurate and ethical communications.
- Manage external PR, marketing and specialist agency relationships.
- Develop meaningful reporting covering brand reach, engagement, campaign performance, lead generation, conversion and ROI.
- Manage marketing budgets effectively and demonstrate the contribution marketing makes to organisational objectives.
- Build the marketing capability required to support the future needs and growth of the Group.
You will need to be an experienced senior marketing and communications leader with the credibility to operate effectively with senior stakeholders and the commercial awareness to translate strategy into measurable results.
Bringing the following experience and knowledge
- Significant senior level marketing and communications leadership experience.
- A strong track record of developing and delivering organisation wide marketing and communications strategies.
- Strong PR, media relations and corporate communications capability.
- Experience developing brand positioning, corporate narrative and thought leadership.
- Evidence of delivering measurable commercial growth, lead generation or market development.
- Strong stakeholder management and influencing skills.
- Strong understanding of digital marketing, CRM, automation and marketing analytics.
- Experience managing agencies, suppliers and budgets.
- A strategic and analytical mindset combined with a pragmatic, hands-on approach.
- The ability to operate effectively in a fast-moving, evolving environment.
**Experience within a regulated, professional services, membership, consumer affairs, public policy or purpose led organisation would be particularly advantageous.**
Head of Marketing and Communications in Stevenage employer: ENB Recruitment and Training Limited Careers
Join a well-established construction business in London that prioritises employee growth and development, offering a competitive salary of £70k per annum for the Health and Safety Manager role. With a strong focus on safety and a collaborative work culture, employees are encouraged to engage with site management teams and contribute to practical health and safety solutions, making it an ideal environment for professionals looking to make a meaningful impact in the construction industry.
Contact Details:
ENB Recruitment and Training Limited Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Communications in Stevenage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ENB Recruitment and Training Limited Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ENB Recruitment and Training Limited Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ENB Recruitment and Training Limited Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ENB Recruitment and Training Limited Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and Communications in Stevenage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ENB Recruitment and Training Limited Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ENB Recruitment and Training Limited Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about ENB Recruitment and Training Limited Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ENB Recruitment and Training Limited Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ENB Recruitment and Training Limited Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ENB Recruitment and Training Limited Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
