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For Companies At a Glance
- Tasks: Lead partnerships to enhance eCommerce accessibility and drive customer acquisition.
- Company: Join a mission-driven start-up focused on making the web accessible for all.
- Benefits: Competitive salary, flexible working, private medical insurance, and direct CEO access.
- Why this job: Shape a core channel from scratch and make a real-world impact.
- Qualifications: 3-7+ years in partnerships with experience in the Shopify ecosystem.
- Other info: Collaborative team culture with a focus on diversity and inclusion.
The predicted salary is between 55000 - 75000 £ per year.
About EnableAll
We’re on a mission to make the web more accessible to people with disabilities and neurodiversities. Our AI-powered platform helps eCommerce businesses (starting with Shopify retailers) comply with global accessibility standards (ADA, EAA, WCAG), increase conversions, and build more inclusive brands. We’ve launched on the Shopify App Store and are now building a high-impact partner ecosystem from day one, with future plans to expand across other ecommerce and CMS platforms. We are a start-up subsidiary of CareTech (part-owned by private equity firm Three Hills Capital), building a category-defining product for accessibility, compliance, and ecommerce growth.
The Role
Type: Full-time
Department/Job function: Partnerships (Commercial/Sales)
Experience: Mid-Senior Level
Reports to: CEO
Location: London-based (with hybrid-flexibility)
Salary: £65,000 - £95,000 depending on experience (with OTE bonus)
Experience: 3-7+ years in a partnerships, channel sales, or business development
Sector: B2B SaaS, retail tech, ecommerce tech, Compliance tech, RegTech, accessibility software
We’re looking for a hands-on Partnerships Lead to build and scale our presence in the Shopify ecosystem and beyond. This role is about opening distribution channels through partners that work with Shopify stores, and turning those relationships into consistent customer acquisition. You’ll report to the CEO, and will build the partner motion, launch programmes, and scale what works, collaborating with Marketing and Sales to amplify results. This is a builder role, ideal for someone who wants ownership, visibility, and the chance to shape a partner channel from the ground up.
You might be:
- A Partner Manager ready to step into a broader, strategic + execution role, or
- A Head of Partnerships who still loves being hands-on and wants to build something from scratch
Key Responsibilities
- Shopify agency partnerships
- Identify, prioritise, and engage Shopify agencies (design, build, CRO, accessibility, performance)
- Build a structured agency partner programme (onboarding, enablement, incentives, and commercial terms)
- Establish co-selling, referral, and reseller-style relationships where appropriate
- Educate partners on accessibility, WCAG, and EnableAll’s value proposition
- Turn signed partners into active, revenue-generating channels
- Own the partner lifecycle from recruitment through activation and ongoing performance
- Work closely with Sales / Client Management to support partner-led deals, and ensure smooth handover and customer experience
- Track partner pipeline, revenue contribution, and engagement; continuously optimise performance
- Build relationships across the wider ecommerce and CMS ecosystem, including complementary technology partners, to support future platform expansion
- Represent EnableAll at relevant industry events and partner forums
- Work closely with CEO (strategy, prioritisation)
- Sales / Client Management (deal flow, feedback)
- Marketing (partner content, messaging, enablement)
- Feed partner insights back into product and GTM strategy
What Success Looks Like
- A defined and functioning Shopify agency partner programme
- A shortlist of high-quality, engaged agency partners
- Partners actively introducing EnableAll to Shopify merchants
- Clear pipeline attribution from partnerships
- Reduced reliance on founder-led BD for partner growth
You’ll be a great fit with
- 3–7+ years in partnerships, channel sales, or business development
- Direct experience working with Shopify agencies or the Shopify app ecosystem
- Proven track record of building partnerships that convert into customers
- Thrives in an early stage / ambiguous environment
- Commercial confidence, understands revenue and is comfortable discussing partner incentives
- An existing network of Shopify agencies, Shopify Experts/Plus partners, and ecommerce agencies (UK and/or US experience ideal)
- Hands-on, proactive and organised, with strong follow-through and ownership mentality
- Personable and relationship driven
- Comfortable with periodic international travel for partner meetings and industry events
Additional nice to haves
- Experience in SaaS, eCommerce tools, or compliance-related products
- Understanding of accessibility, WCAG, or regulated markets
- Experience working alongside PE-backed or scale-up businesses
- Familiarity with partner CRM tools and tracking platforms
Benefits
- Competitive base salary with performance-based incentive
- Competitive pension scheme
- Private medical insurance
- Flexible working arrangements within a hybrid setup
- Direct access to the CEO and leadership team
- Opportunity to work on a mission-driven product with real-world impact
- A small, collaborative team where accessibility and quality genuinely matter
- High-impact role with opportunity to build a core GTM channel from the ground up
Why You'll Love it Here
- Build from zero: No legacy systems, shape the programme from scratch
- High autonomy: Own your channel and shape the playbook
- Direct CEO access: Work closely with a CEO who cares about GTM and will move fast with you.
- Growth trajectory: A unique opportunity to work hard, drive visible impact, and grow with the company
- Mission-driven: Help make the web accessible for everyone, real impact on millions of people
Inclusion
EnableAll is committed to building a diverse and inclusive team. We strongly encourage applications from people who are underrepresented in tech.
Partnerships & Alliances Lead (Shopify ecosystem & beyond) in London employer: EnableAll
Contact Detail:
EnableAll Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships & Alliances Lead (Shopify ecosystem & beyond) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Shopify ecosystem. Attend events, join online forums, and don’t be shy about reaching out to potential partners on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! When you meet someone in the industry, share your insights on accessibility and partnerships. This not only positions you as a knowledgeable candidate but also sparks conversations that could lead to job opportunities. Remember, confidence is key!
✨Tip Number 3
Don’t just apply – engage! If you see a role at EnableAll that excites you, reach out directly to the team. Express your enthusiasm for the company’s mission and how you can contribute. A personal touch can make all the difference in a competitive job market.
✨Tip Number 4
Follow up! After meeting someone or applying for a position, send a quick message to thank them for their time or reiterate your interest. It shows initiative and keeps you on their radar. Plus, it’s a great way to build those relationships we talked about!
We think you need these skills to ace Partnerships & Alliances Lead (Shopify ecosystem & beyond) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Partnerships & Alliances Lead role. Highlight your experience with Shopify agencies and any relevant partnerships you've built. We want to see how you can bring your unique skills to our mission!
Showcase Your Impact: When detailing your past roles, focus on the results you've achieved. Use numbers and specific examples to demonstrate how your partnerships have driven revenue or customer acquisition. We love seeing tangible outcomes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s personable and relationship-driven, so don’t be afraid to show us who you are and why you’re passionate about accessibility and eCommerce.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape our partner channel from the ground up!
How to prepare for a job interview at EnableAll
✨Know Your Stuff
Before the interview, dive deep into EnableAll's mission and the Shopify ecosystem. Familiarise yourself with accessibility standards like WCAG and ADA, as well as how they impact eCommerce. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Network
Since this role involves building partnerships, be ready to discuss your existing connections within the Shopify community. Highlight any previous collaborations or successes you've had with agencies, as this will demonstrate your ability to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific partnership challenges. Think of examples from your past experience where you successfully built or managed partnerships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the current partner programme, the company's growth plans, or how they measure success in partnerships. This shows you're not just interested in the role but also in the company's future.
