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For Companies At a Glance
- Tasks: Drive demand generation and scale marketing efforts for a mission-driven accessibility platform.
- Company: Join a dynamic start-up focused on ecommerce accessibility and inclusivity.
- Benefits: Competitive salary, flexible working, private medical insurance, and direct access to leadership.
- Why this job: Make a real-world impact while growing your marketing skills in a fast-paced environment.
- Qualifications: 2+ years in B2B growth marketing with hands-on experience in paid acquisition.
- Other info: Collaborative team culture that values diversity and innovation.
The predicted salary is between 55000 - 78000 £ per year.
We’re on a mission to make the web more accessible to people with disabilities and neurodiversities. Our AI-powered platform helps ecommerce businesses (starting with Shopify retailers) comply with global accessibility standards (ADA, EAA, WCAG), increase conversions, and build more inclusive brands.
We are a start-up subsidiary of CareTech, building a high-growth category-defining product for accessibility, compliance, and ecommerce growth. The team is small, ambition is high, and we’re building at venture pace.
The Role
- Type: Full-time
- Department/Job function: Marketing
- Experience: Mid-Senior Level
- Reports to: CEO
- Location: London-based (with hybrid-flexibility)
- Salary: £65,000 - £90,000 depending on experience (with OTE bonus)
- Experience: 2+ years in B2B growth marketing
- Sector: B2B SaaS, retail tech, ecommerce tech, Compliance tech, RegTech, accessibility software
We’re hiring a Growth Marketer / Demand Generation specialist to build, own, and scale our demand engine. This is a hands-on execution role for someone who treats growth like a science: forming hypotheses, running structured experiments, analysing results, and iterating on what works.
Your core mission is to drive qualified traffic, trial signups, activation, and conversion across self-serve and sales-assisted funnels, with a focus on clarity, simplicity, and scalable customer journeys. You’ll work directly with the CEO to shape go-to-market activities and will collaborate closely with Sales, Partnerships, and Content to turn demand into revenue.
You’ll succeed in this role by combining analytical rigour with strong judgement, collaboration, and an understanding of how customers actually buy. Ideal candidates will have experience marketing a Shopify app. You’ll understand how Shopify App Store ads work, how to drive installs, and how to convert trial users into paying customers. You’re as comfortable in a spreadsheet as you are writing ad copy, and you get excited about A/B tests and conversion experiments.
Key Responsibilities
- Own and scale the demand generation engine to drive inbound trial signups and paid conversions
- Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels
- Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation
- Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial-to-paid conversion flows
- Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel
- Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting
- Manage and enrich high-quality prospect datasets across customers, partners, and strategic contacts
- Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses
- Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner-led, and self-serve growth
- Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration
You’ll be a great fit with
- 2+ years in growth marketing or demand generation for B2B SaaS
- Hands-on experience running paid acquisition campaigns
- Experience driving self-serve or PLG-style funnels
- Hands-on experience owning outbound and lifecycle programs, including high-volume drip campaigns, LinkedIn-based outreach, and direct support of SDR-led motions
- Comfortable owning CRM, lifecycle journeys, and performance reporting
- Strong familiarity with modern marketing technology and automation tools, with the ability to evaluate, implement, and optimise new tools (including AI-driven solutions) to drive results
- Strong analytical mindset: hypotheses, testing, iteration
- Comfortable operating in a fast-moving startup environment
Additional nice to haves
- Experience in growth marketing for a Shopify app
- Hands-on skills with Photoshop, Canva, and other visual tools, including AI content creation tools
- Analytical, STEM or quantitative background
- Experience with CRO tools and methodologies
- Familiarity with accessibility or compliance-driven markets
Benefits
- Competitive base salary with performance-based incentive
- Competitive pension scheme
- Private medical insurance
- Flexible working arrangements within a hybrid setup
- Direct access to the CEO and leadership team
- Opportunity to work on a mission-driven product with real-world impact
- A small, collaborative team where accessibility and quality genuinely matter
Inclusion
EnableAll is committed to building a diverse and inclusive team. We strongly encourage applications from people who are underrepresented in tech.
Growth Marketing & Demand Generation Manager in London employer: EnableAll
Contact Detail:
EnableAll Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing & Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in growth marketing. This will give you an edge when chatting with potential employers and show them exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your experience aligns with their goals. This will help you tailor your answers and demonstrate your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Growth Marketing & Demand Generation Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing & Demand Generation Manager role. Highlight your experience in B2B SaaS and any specific achievements related to demand generation that align with our mission at EnableAll.
Show Your Analytical Side: We love data-driven decision-making! In your application, share examples of how you've used analytics to drive growth or optimise campaigns. This will show us you understand the science behind marketing, which is key for this role.
Be Creative with Your Writing: Since you'll be writing ad copy and lifecycle campaigns, let your creativity shine through in your application. Use engaging language and demonstrate your ability to communicate clearly and effectively, just like you would in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the hiring process!
How to prepare for a job interview at EnableAll
✨Know Your Stuff
Before the interview, dive deep into EnableAll's mission and their product. Understand how their AI-powered platform works and its impact on ecommerce accessibility. This will show your genuine interest and help you connect your experience in growth marketing to their goals.
✨Showcase Your Analytical Skills
Be ready to discuss specific examples of how you've used data to drive marketing decisions. Prepare to talk about A/B tests you've conducted, what you learned from them, and how you iterated on your strategies. This aligns perfectly with their need for someone who treats growth like a science.
✨Familiarise Yourself with Shopify
Since they’re looking for someone with experience in marketing a Shopify app, brush up on how Shopify App Store ads work. Be prepared to share insights on driving installs and converting trial users into paying customers, as this will demonstrate your relevant expertise.
✨Collaborative Mindset
Highlight your ability to work cross-functionally with teams like Sales, Partnerships, and Content. Share examples of how you've collaborated in the past to turn demand into revenue, as this is crucial for the role and shows you can thrive in a small, ambitious team.
