At a Glance
- Tasks: Drive demand generation and optimise marketing strategies for a mission-driven SaaS product.
- Company: Join a dynamic start-up focused on ecommerce accessibility and inclusivity.
- Benefits: Competitive salary, flexible working, private medical insurance, and direct access to leadership.
- Other info: Collaborative team culture that values diversity and innovation.
- Why this job: Make a real-world impact while growing your marketing skills in a fast-paced environment.
- Qualifications: 2+ years in growth marketing with hands-on experience in B2B SaaS.
The predicted salary is between 60000 - 90000 £ per year.
About EnableAll
We’re on a mission to make the web more accessible to people with disabilities and neurodiversities. Our AI-powered platform helps ecommerce businesses (starting with Shopify retailers) comply with global accessibility standards (ADA, EAA, WCAG), increase conversions, and build more inclusive brands. We are a start-up subsidiary of CareTech, building a high-growth category-defining product for accessibility, compliance, and ecommerce growth.
The Role
- Type: Full-time
- Department/Job function: Marketing
- Experience: Mid-Senior Level
- Reports to: CEO
- Location: London-based (with hybrid-flexibility)
- Salary: £60,000 - £90,000 depending on experience (with OTE bonus)
- Experience: 2+ years in B2B growth marketing
- Sector: B2B SaaS, retail tech, ecommerce tech, Compliance tech, RegTech, accessibility software
We’re hiring a Growth Marketer / Demand Generation specialist to build, own, and scale our demand engine. This is a hands-on execution role for someone who treats growth like a science: forming hypotheses, running structured experiments, analysing results, and iterating on what works.
Your core mission is to drive qualified traffic, trial signups, activation, and conversion across self-serve and sales-assisted funnels, with a focus on clarity, simplicity, and scalable customer journeys. You’ll work directly with the CEO to shape go-to-market activities and will collaborate closely with Sales, Partnerships, and Content to turn demand into revenue.
You’ll succeed in this role by combining analytical rigour with strong judgement, collaboration, and an understanding of how customers actually buy. Ideal candidates will have experience marketing a Shopify app. You’ll understand how Shopify App Store ads work, how to drive installs, and how to convert trial users into paying customers. You’re as comfortable in a spreadsheet as you are writing ad copy, and you get excited about A/B tests and conversion experiments.
Key Responsibilities
- Own and scale the demand generation engine to drive inbound trial signups and paid conversions
- Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels
- Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation
- Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial-to-paid conversion flows
- Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel
- Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting
- Manage and enrich high-quality prospect datasets across customers, partners, and strategic contacts
- Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses
- Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner-led, and self-serve growth
- Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration
Requirements
- 2+ years in growth marketing or demand generation for B2B SaaS
- Hands-on experience running paid acquisition campaigns
- Experience driving self-serve or PLG-style funnels
- Hands-on experience owning outbound and lifecycle programs, including high-volume drip campaigns, LinkedIn-based outreach, and direct support of SDR-led motions
- Comfortable owning CRM, lifecycle journeys, and performance reporting
- Strong familiarity with modern marketing technology and automation tools, with the ability to evaluate, implement, and optimise new tools (including AI-driven solutions) to drive results
- Strong analytical mindset: hypotheses, testing, iteration
- Comfortable operating in a fast-moving startup environment
Additional nice to haves
- Experience in growth marketing for a Shopify app
- Hands-on skills with Photoshop, Canva, and other visual tools, including AI content creation tools
- Analytical, STEM or quantitative background
- Experience with CRO tools and methodologies
- Familiarity with accessibility or compliance-driven markets
Benefits
- Competitive base salary with performance-based incentive
- Competitive pension scheme
- Private medical insurance
- Flexible working arrangements within a hybrid setup
- Direct access to the CEO and leadership team
- Opportunity to work on a mission-driven product with real-world impact
- A small, collaborative team where accessibility and quality genuinely matter
Inclusion
EnableAll is committed to building a diverse and inclusive team. We strongly encourage applications from people who are underrepresented in tech.
Growth Marketing & Demand Generation Manager in London employer: EnableAll Limited
EnableAll Limited is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters innovation and collaboration. As a fast-growing startup, we provide our employees with unique opportunities for professional growth and development, alongside competitive benefits that support work-life balance. Join us to be part of a passionate team dedicated to making a meaningful impact while enjoying the advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing & Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EnableAll Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EnableAll Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EnableAll Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EnableAll Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing & Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EnableAll Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EnableAll Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about EnableAll Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EnableAll Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EnableAll Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EnableAll Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
