At a Glance
- Tasks: Lead marketing campaigns to boost brand growth and drive revenue for leisure services.
- Company: Enable, a charity focused on improving wellbeing and strengthening communities.
- Benefits: Competitive salary, supportive team culture, and opportunities for professional growth.
- Other info: Dynamic role with hands-on experience and room for personal development.
- Why this job: Make a real impact in the community while unleashing your creativity in marketing.
- Qualifications: Experience in marketing, strong analytical skills, and team leadership abilities.
The predicted salary is between 35000 - 40000 £ per year.
We are seeking an experienced and commercially driven Marketing Manager to lead the strategy, development and execution of marketing campaigns across Enable’s sites, focused mostly on our Leisure portfolio.
About Us
Enable is a charity dedicated to improving people's wellbeing and strengthening local communities. We work with councils, charities and other local organisations to deliver health, leisure, community services and events that enrich people’s lives and strengthen our local community. At Enable, we value our employees and our culture, focusing on embracing diversity and fostering an inclusive, flexible and fun environment for employees to perform at their best.
Role Details
- Reports to: Head of Marketing
- Based: Battersea Park
- Salary: £35,000 - £40,000 per annum (dependent on experience)
- Contract: Permanent, Full Time
- Work Arrangement: 40 hours per week, On-site
Role Overview
Reporting to the Head of Marketing and working closely with the Head of Leisure, the role will take ownership of promoting Enable’s Leisure sites and facilities, driving both revenue growth and brand recognition. This includes leading strategic campaigns across gym memberships (direct debits), Tennis and Padel bookings, and other leisure products at our key sites:
- Battersea Park
- Millennium Arena
- Barn Elms Sports Centre
- Tooting Bec Athletics Track and Gym
- Barn Elms Boathouse
You will monitor and report on sales performance, using data and insight to inform strategic decision-making and continually optimise results. Alongside delivering high-performing campaigns, you will support and develop junior marketing team members. There may also be opportunities to contribute to other diverse service areas, including Putney School of Art and Design and Battersea Park Venues.
This is an excellent opportunity for a proactive, commercially minded marketer with a strong focus on performance and data, balanced with creativity and a willingness to experiment. The role requires excellent interpersonal and presentation skills, with the confidence to report to senior leadership and lead regular campaign update meetings.
The position plays a pivotal role in the continued growth of Leisure Services. You will have genuine creative freedom to drive change, shape campaign direction, and play an active role in brand development, updates and refreshes — evolving the visual identity, tone and positioning of Enable’s Leisure sites.
The Marketing Team
This is an exciting new role, within Enable’s established Marketing team. At Enable, no two days are the same, and you will gain valuable hands-on experience with room for growth and the chance to see tangible output in the not-for-profit sector. The marketing team is a supportive team, with a high output and flexible and collaborative approach to work. The role is primarily based within Battersea Park, however there will be a requirement to spend a minimum of one day a week at the Enable Leisure sites which are situated around the Borough of Wandsworth.
Key Responsibilities
- Develop and deliver a multi-channel marketing strategy to drive brand growth, memberships, bookings and retention.
- Lead end-to-end campaign planning and execution across all channels.
- Set clear, measurable objectives and optimise performance through data-driven insight.
- Provide weekly sales and marketing updates to Senior Leadership.
- Produce regular campaign reporting, identifying trends and actionable learnings.
- Redevelop and strengthen the Enable Leisure brand across all customer touchpoints.
- Oversee content across social, email, website and on-site communications.
- Lead creative development, collaborating with designers and external suppliers.
- Write clear campaign plans and briefs to align stakeholders and delivery teams.
- Develop strategic partnerships and local sponsorship opportunities.
- Build strong relationships with internal and external stakeholders.
- Present campaign performance and chair regular update meetings.
- Line manage and develop junior marketing team members.
- Oversee campaign coordinators, balancing strategy with day-to-day delivery.
- Manage budgets, timelines and forecasting processes.
- Support wider marketing and organisational objectives.
- Provide event support as required, including occasional weekend work.
- Undertake additional duties as directed by senior leadership.
Skills & Experience
- Highly organised, with the ability to manage multiple projects simultaneously.
- Experience delivering high-pressure event and product launch campaigns.
- Strong commercial and analytical mindset.
- Confident presenter with excellent written and verbal communication skills.
- Proven team leadership and stakeholder management experience.
- Calm under pressure, deadline-focused and detail-oriented.
Marketing Manager employer: Enable
Enable is an exceptional employer that prioritises employee wellbeing and community impact, offering a vibrant work culture in the heart of Battersea Park. With a strong focus on diversity and inclusion, employees enjoy a flexible and supportive environment that fosters creativity and professional growth. As a Marketing Manager, you will have the opportunity to lead innovative campaigns while developing junior team members, all within a charity dedicated to enriching lives and strengthening local communities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their mission, especially in community-focused roles like at Enable. Tailor your answers to show you’re a perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in leading marketing campaigns, especially in leisure or community services, and showcase any relevant achievements that align with Enable's mission.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about improving wellbeing and strengthening communities. Share specific examples of how you've driven brand growth and engagement in previous roles, and don’t forget to mention your creative approach!
Showcase Your Data Skills:Since this role involves using data to inform decisions, make sure to highlight your analytical skills. Include examples of how you've used data insights to optimise marketing performance and drive results in past campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Enable
✨Know Your Stuff
Before the interview, dive deep into Enable's mission and values. Understand their Leisure portfolio and think about how your marketing experience can align with their goals. This will show that you're genuinely interested in the role and the organisation.
✨Showcase Your Creativity
Prepare to discuss specific campaigns you've led in the past. Bring examples that highlight your creativity and data-driven approach. Think about how you can apply those experiences to enhance Enable's brand and drive membership growth.
✨Be Ready to Discuss Data
Since the role requires a strong analytical mindset, be prepared to talk about how you've used data to inform your marketing strategies. Have some metrics or results handy to demonstrate your impact on previous campaigns.
✨Engage with Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the team dynamics, the challenges they face in the leisure sector, or how they measure success. This shows your enthusiasm and helps you gauge if it's the right fit for you.
