Senior Campaign Manager EMEA in Birmingham

We are seeking a strategic yet hands-on Senior Campaign Manager responsible for the full lifecycle of demand generation programs from inception to performance. You will be measured by your ability to contribute to the qualified sales pipeline through innovative, creative marketing strategies.

Duties and Responsibilities

• Campaign Strategy and Design: Act as a strategic yet hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives. Define objectives, target audiences, messaging, and channels, then bring campaigns to life through execution.
• End-To-End Execution: Define high-value audience segments based on Ideal Customer Profile (ICP) data. Conceptualize, build, launch, and measure integrated marketing campaigns tailored to these segments to move prospects from awareness to closed-won.
• Content Strategy & Creation: Define long-form and short-form content needs to support campaign narratives. Write and evaluate content to ensure it maps effectively to the buyer's journey and is crafted specifically for direct response.
• Creative Innovation: Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors, using unique messaging and tactics to disrupt standard industry tropes.
• Data-Driven Optimization: Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.

Knowledge, Skills, and Abilities

• Strategic & Creative Mindset: The ability to think outside the box to disrupt standard marketing approaches while maintaining strategic alignment with business goals.
• Analytical Acumen: Advanced-level ability to analyze full funnel data and conversion rates to diagnose bottlenecks and drive strategy.
• Cross-Functional Leadership: Strong interpersonal skills to lead diverse teams without direct authority.
• Tech Stack Fluency: Proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo) and CRMs (Salesforce).
• AI Proficiency: Ability to leverage Generative AI tools to accelerate content production, brainstorm "break-away" creative concepts, and personalize messaging strategies, analysis, and automation at scale.

Required Education and Experience

• 6+ years of experience in demand generation or integrated campaign management.
• Demonstrable history of meeting or exceeding pipeline and revenue quotas.
• Experience managing multi-channel campaigns that successfully align Sales and Marketing teams.
• Experience navigating Salesforce and Hubspot or Marketo.
• Travel 20%

Preferred Education and Experience

• Intent platform (Demandbase, Bombora, 6Sense) proficiency.

Total Rewards: At Enable, we're committed to your professional development and growth. Starting pay is determined by factors like location, skills, experience, market conditions, and internal parity. Salary/TCC is just one component of Enable's total rewards package. Enable is committed to investing in the holistic health and wellbeing of all Enablees and their families. Our benefits and perks include, but are not limited to:

• Paid Time Off: Ample days off + 8 bank holidays
• Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
• Private Health Insurance: Health and life coverage for you and your family
• Electric Vehicle Scheme: Drive green with our EV program
• Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
• Equity Program: Benefit from our equity program with additional options tied to tenure and performance
• Career Growth: Explore new opportunities with our internal mobility program

Additional Perks:

• Training: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights

According to LinkedIn's Gender Insights Report, women apply for 20% fewer jobs than men, despite similar job search behaviours. At Enable, we're committed to closing this gap by encouraging women and underrepresented groups to apply, even if they don't meet all qualifications. Enable is an equal opportunity employer, fostering an inclusive, accessible workplace that values diversity. We provide fair, discrimination-free employment, ensuring a harassment-free environment with equitable treatment. We welcome applications from all backgrounds. If you need reasonable adjustments during recruitment or in the role, please let us know. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.