Senior Marketing Manager (Leisure Services) in London

We are seeking an experienced and commercially motivated Senior Marketing Manager to own the strategy, development and execution of marketing campaigns across our Leisure portfolio.

About Us

Enable is a charity dedicated to improving people's wellbeing and strengthening local communities. We work with councils, charities and other local organisations to deliver health, leisure, community services and events that enrich people's lives and strengthen our local community.

Benefits

• 30 days of annual leave (plus 8 bank holidays)
• Life Insurance
• Reward Schemes (RewardHub Membership, wellbeing budgets and cycle to work)
• A variety of social and wellbeing activities each month
• Mental Health & Wellbeing Perks (Monthly talks, Wellbeing Hour, etc)

Reports to: Head of Marketing

Based: Battersea Park

Contract: Permanent, Full Time

Work Arrangement: 40 hours per week, On-site

Role Overview

Reporting to the Head of Marketing and working closely with the Head of Leisure, you will take ownership of promoting Enable's Leisure sites and facilities, driving both revenue growth and brand recognition. This includes leading strategic campaigns across gym memberships (direct debits), Tennis and Padel bookings, and other leisure products at our key sites: Battersea Park, Millennium Arena, Barn Elms Sports Centre, Tooting Bec Athletics Track and Gym, Barn Elms Boathouse.

You will monitor and report on sales performance, using data and insight to inform strategic decision-making and continually optimise results. Alongside delivering high-performing campaigns, you will support and develop junior marketing team members. There may also be opportunities to contribute to other diverse service areas, including Putney School of Art and Design and Battersea Park Venues.

This is an excellent opportunity for a proactive, commercially minded marketer with a strong focus on performance and data, balanced with creativity and a willingness to experiment. The role requires excellent interpersonal and presentation skills, with the confidence to report to senior stakeholders and run regular campaign update meetings.

The position plays a pivotal role in the continued growth of Leisure Services. You will have genuine creative freedom to drive change, shape campaign direction, and play an active role in brand development, updates and refreshes — evolving the visual identity, tone and positioning of Enable's Leisure sites.

Main Duties/Responsibilities

• Develop and deliver a multi-channel marketing strategy to drive brand growth, memberships, bookings and retention.
• Lead end-to-end campaign planning and execution across all channels.
• Set clear, measurable goals and optimise performance through data-driven insight.
• Provide weekly sales and marketing updates to Senior Leadership.
• Produce regular campaign reporting, identifying trends and actionable learnings.
• Re-develop and strengthen the Enable Leisure brand across all customer touchpoints.
• Oversee content across social, email, website and on-site communications.
• Take ownership of creative development, collaborating with designers and external suppliers.
• Write clear campaign plans and briefs to align stakeholders and delivery teams.
• Develop strategic partnerships and local sponsorship opportunities.
• Build strong relationships with internal and external stakeholders.
• Present campaign performance and chair regular update meetings.
• People manage and develop junior marketing team members.
• Oversee campaign coordinators, balancing strategy with day-to-day delivery.
• Manage budgets, timelines and forecasting processes.
• Support wider marketing and organisational objectives.
• Provide event support as required, including occasional weekend work.
• Undertake additional duties as directed.

Skills and Experience

• B2C marketing experience ideally within the Leisure and/or Health industry.
• Highly organised, with the ability to manage multiple projects simultaneously.
• Experience delivering high-pressure events and product launch campaigns.
• Strong commercial and analytical mindset.
• Skilled presenter with excellent written and verbal communication skills.
• Proven team leadership and stakeholder management experience.
• Calm under pressure, deadline-focused and detail-oriented.

This is an exciting opportunity to be a part of a company that positively impacts the community around them! If you are someone that is motivated by a desire to enrich the lives of others and make a genuine difference, then please Apply Now and follow the prompts.

If this role is not quite right, however you are still interested in working at Enable then we encourage you to get in touch today on hr@enablelc.org.

Enable is strongly committed to creating a diverse and inclusive workplace and is an equal opportunities employer. We value diversity and encourage applications from candidates from all backgrounds. We believe that the more inclusive we are, the better our work will be. To find out more on our approach to Equality, Diversity and Inclusion, please visit our website.