Head of Marketing in Windsor

Head of Marketing in Windsor

Windsor Full-Time 51750 - 63250 £ / year (est.) Home office (partial)
En Route International

At a Glance

  • Tasks: Lead global marketing strategy and drive brand growth for a leading airline partner.
  • Company: Join En Route International, a trusted partner in the aviation industry.
  • Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
  • Other info: Embrace a culture of creativity and continuous learning while shaping the future of travel.
  • Why this job: Make a real impact in a dynamic environment with innovative marketing strategies.
  • Qualifications: Proven experience in B2B marketing and strong leadership skills required.

The predicted salary is between 51750 - 63250 £ per year.

En Route International is the trusted global partner behind some of the world's leading airlines and airline caterers.

As part of dnata, one of the world's largest air and travel services providers, we source and deliver premium food and packaging solutions that help create exceptional onboard experiences.

Operating across the UK, Europe, USA, Australia and the UAE, we partner with world-class manufacturers to develop tailored products and packaging that meet the unique needs of our customers.

Combining industry expertise with supply chain excellence, we manage complex global supply chains with precision, reliability and a relentless focus on quality, innovation and service.

Trusted by some of aviation's most recognised brands, we operate with the scale and strength of a global business while maintaining the agility and entrepreneurial spirit of a fast-growing organisation.

As we continue our exciting growth journey, we're looking for ambitious people who want to make a real impact.

Join a collaborative, customer-focused business where ideas are valued, success is shared, and you'll have the opportunity to help shape what's next.

The Role.

The Head of Marketing will lead En Route's global marketing strategy, driving brand growth, commercial performance and customer engagement across international markets.

As a key member of the leadership team, this role will ensure that marketing is positioned as a strategic enabler of business growth, enhancing En Route's reputation, market position and competitive advantage within the global airline and travel catering industry.

Leading the Marketing Manager and Communications Manager, the Head of Marketing will develop and execute integrated marketing, communications, brand, digital and content strategies that deliver measurable commercial outcomes.

Working closely with Commercial, Customer Strategy, Creative, Category Development and senior leadership teams, the role will ensure all marketing activity is insight-led, data-driven and aligned to the company's strategic objectives.

This is an influential leadership position that will champion innovation, embed best practice and leverage emerging technologies, including AI, to enhance marketing effectiveness, strengthen customer relationships and position En Route as the partner of choice for airlines and travel operators worldwide.

Key Responsibilities

  • Develop and deliver En Route's global marketing strategy, ensuring alignment with commercial objectives, customer engagement goals and long-term business growth plans.
  • Lead the planning, execution and optimisation of integrated marketing campaigns across brand, digital, content, PR, exhibitions and customer communications.
  • Own and evolve the En Route brand strategy, ensuring consistent positioning, differentiation and brand excellence across all customer touchpoints and international markets.
  • Translate customer insights, market intelligence and commercial priorities into targeted marketing initiatives that deliver measurable business value.
  • Develop and lead the corporate communications strategy, increasing share of voice, enhancing industry reputation and building thought leadership through PR, media relations and executive profiling.
  • Drive digital marketing performance across websites, social media, email marketing and emerging channels, continually improving engagement and lead generation.
  • Manage and optimise marketing budgets to maximise return on investment and ensure resources are deployed effectively.
  • Champion marketing innovation, continuous improvement and the adoption of emerging technologies, including AI, to improve efficiency, effectiveness and customer experience.
  • Lead, coach and develop the Marketing Manager and Communications Manager, building a high-performing, collaborative and commercially focused marketing function.
  • Partner with stakeholders across the business to deliver integrated initiatives that support strategic priorities and commercial success.
  • Act as the senior marketing adviser to the SMT and ELT, providing expert guidance on brand strategy, communications, customer engagement and market positioning.
  • Manage relationships with external agencies, media partners and suppliers to ensure delivery of high-quality, cost-effective marketing activity.
  • Foster a culture of accountability, creativity, innovation and continuous learning within the marketing function.
  • Support and mentor colleagues across the organisation in marketing best practice, customer engagement and effective communication.

Practical & Technical Knowledge.

  • Proven expertise in developing and delivering strategic B2B marketing programmes across international markets.
  • Strong understanding of brand strategy, positioning, customer engagement and integrated marketing communications.
  • Experience creating marketing strategies that directly support revenue growth, customer retention and key account development.
  • Extensive knowledge of digital marketing disciplines, including content marketing, social media, CRM, marketing automation and website optimisation.
  • Experience leading PR, media relations, corporate communications, thought leadership and executive profiling initiatives.
  • Strong analytical capability, with the ability to interpret customer insights, market research and campaign performance data to inform decision making.
  • Commercially astute, with experience managing budgets, evaluating ROI and demonstrating marketing's contribution to business performance.
  • Knowledge of AI-enabled marketing tools, emerging technologies and evolving digital marketing trends.
  • Excellent leadership, stakeholder management, communication and influencing skills.
  • Strong project management, planning and organisational capabilities, with the ability to manage multiple priorities in a fast-paced environment.

Qualifications & Experience.

  • Degree qualified (or equivalent experience) in Marketing, Business, Communications or a related discipline.
  • Significant experience leading and developing marketing teams within a global B2B organisation.
  • Demonstrable success in developing and implementing strategic, commercially driven marketing programmes that deliver measurable business outcomes.
  • Experience managing integrated, multi-channel marketing campaigns across international markets.
  • Strong track record of managing marketing budgets, external agencies and third-party suppliers.
  • Proven ability to influence senior stakeholders, build strong cross-functional relationships and drive organisational alignment.
  • Experience using marketing analytics, performance reporting and customer insights to optimise investment and demonstrate business impact.
  • Experience operating within complex, customer-focused industries, ideally within travel, aviation, hospitality, food service or related sectors.

We are committed to creating an inclusive, equitable, and diverse workplace where everyone feels valued and empowered to contribute their best.

We welcome applications from people of all backgrounds, identities, and experiences, and we are dedicated to ensuring a fair and accessible recruitment process for all candidates.

If you require any adjustments or support during the application or interview stages, please let us know - we're here to help!

Regrettably, due to the high volume of applications we receive, we are unable to respond individually to every candidate.

If you have not heard from us within 10 working days of submitting your application, unfortunately you have not been successful on this occasion.

We take your privacy seriously.

Any personal data you share with us during the application process will be handled in accordance with applicable data protection laws and used solely for recruitment purposes.

Your information will be stored securely and retained only for as long as necessary.

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Head of Marketing in Windsor employer: En Route International

En Route International is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the travel catering industry. With a strong focus on employee growth, we provide opportunities for professional development and hands-on experience with ERP/MRP systems, all while being part of a global supply chain team dedicated to operational excellence. Our commitment to process improvements ensures that every team member can contribute meaningfully to our mission of delivering exceptional service.

En Route International

Contact Details:

En Route International Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Marketing in Windsor

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for En Route International and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like En Route International are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with En Route International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at En Route International. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Head of Marketing in Windsor

Strategic Marketing
Brand Strategy
Customer Engagement
Integrated Marketing Communications
Digital Marketing
Content Marketing
Social Media Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit En Route International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of En Route International:Show us that you’ve done your homework! In your application, briefly mention what you admire about En Route International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at En Route International

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at En Route International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At En Route International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.