At a Glance
- Tasks: Create and execute innovative marketing strategies for global clients to drive business growth.
- Company: Join En Route International, a trusted partner for leading airlines and caterers worldwide.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional development.
- Other info: We value diversity and are committed to an equitable recruitment process.
- Why this job: Make a real impact in a dynamic industry while collaborating with diverse teams.
- Qualifications: 5+ years in B2B marketing, strong ABM knowledge, and experience with global clients.
The predicted salary is between 51750 - 63250 £ per year.
En Route International is the trusted global partner behind some of the world's leading airlines and airline caterers. As part of dnata, one of the world's largest air and travel services providers, we source and deliver premium food and packaging solutions that help create exceptional onboard experiences. Operating across the UK, Europe, USA, Australia and the UAE, we partner with world-class manufacturers to develop tailored products and packaging that meet the unique needs of our customers. Combining industry expertise with supply chain excellence, we manage complex global supply chains with precision, reliability and a relentless focus on quality, innovation and service.
As we continue our exciting growth journey, we’re looking for ambitious people who want to make a real impact. Join a collaborative, customer-focused business where ideas are valued, success is shared, and you’ll have the opportunity to help shape what's next.
The Role:
The role will focus on developing and executing account-based marketing (ABM) strategies for key global clients across multiple regions, with the goal of driving business growth through innovative partner campaigns. The ideal candidate will also support the commercial team by leveraging partner marketing initiatives to drive sales and increase revenue.
Accountabilities:
- Develop and execute ABM strategies for priority global accounts, aligning activity to commercial objectives and delivering measurable business growth.
- Leverage customer insight, market intelligence and account analytics to identify opportunities, inform campaign strategy and prioritise investment across target accounts.
- Translate research, customer intelligence and commercial data into tailored marketing programmes that strengthen customer relationships, support account development plans and accelerate pipeline opportunities.
- Measure, evaluate and optimize ABM performance using defined KPIs, campaign analytics and customer engagement metrics, providing actionable recommendations to improve effectiveness and ROI.
- Contribute to the ongoing development of the organisation’s customer intelligence capability, ensuring insights, campaign learnings and best practice are captured and shared to continually improve strategic decision-making.
Focus on People:
- Collaborate with Commercial, Creative, Research & Insights, NPD, and regional teams to deliver integrated campaigns that support business goals.
- Coordinate with external suppliers, agencies, and partners to manage the production and delivery of marketing assets.
Practical & Technical Knowledge:
- Advanced knowledge of Account-based Marketing (ABM) principles and execution, particularly across global markets.
- Proven experience managing multi-channel campaigns, including pair social, email marketing and content marketing.
- Strong understanding of sales and marketing alignment to support revenue generation.
- Solid grasp of web analytics tools.
- Understanding of tone and messaging strategies tailored to different global markets and audiences.
- Confident in managing partner marketing relationships and internal stakeholders.
Qualifications & Experience:
- A degree (or equivalent) in Marketing, Communications, Business or a related field.
- Relevant qualifications (e.g. CIM) are advantageous.
- 5+ years in a B2B marketing role, ideally within an agency or in-house managing multiple global clients.
- Demonstrated success in planning and executing ABM campaigns with measurable outcomes.
- Previous experience within the aviation / travel / food sectors advantageous.
We are committed to creating an inclusive, equitable, and diverse workplace where everyone feels valued and empowered to contribute their best. We welcome applications from people of all backgrounds, identities, and experiences, and we are dedicated to ensuring a fair and accessible recruitment process for all candidates. If you require any adjustments or support during the application or interview stages, please let us know - we’re here to help!
Regrettably, due to the high volume of applications we receive, we are unable to respond individually to every candidate. If you have not heard from us within 10 working days of submitting your application, unfortunately you have not been successful on this occasion.
We take your privacy seriously. Any personal data you share with us during the application process will be handled in accordance with applicable data protection laws and used solely for recruitment purposes. Your information will be stored securely and retained only for as long as necessary.
Account-based Marketing Manager in Windsor employer: En Route International
En Route International is an exceptional employer that fosters a collaborative and customer-focused work environment, where your ideas are valued and success is shared. Located within the dynamic travel and aviation sector, employees benefit from opportunities for professional growth and development, particularly in research and analysis, while being part of a global organisation that combines the strength of dnata with the agility of a fast-growing company. Join us to contribute to innovative solutions that enhance onboard experiences for leading airlines and caterers.
StudySmarter Expert Advice🤫
We think this is how you could land Account-based Marketing Manager in Windsor
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for En Route International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like En Route International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with En Route International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at En Route International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account-based Marketing Manager in Windsor
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit En Route International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of En Route International:Show us that you’ve done your homework! In your application, briefly mention what you admire about En Route International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at En Route International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at En Route International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At En Route International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
