En Route International is the trusted global partner behind some of the world's leading airlines and airline caterers. As part of dnata, one of the world's largest air and travel services providers, we source and deliver premium food and packaging solutions that help create exceptional onboard experiences. Operating across the UK, Europe, USA, Australia and the UAE, we partner with world-class manufacturers to develop tailored products and packaging that meet the unique needs of our customers. Combining industry expertise with supply chain excellence, we manage complex global supply chains with precision, reliability and a relentless focus on quality, innovation and service. Trusted by some of aviation's most recognised brands, we operate with the scale and strength of a global business while maintaining the agility and entrepreneurial spirit of a fast-growing organisation. As we continue our exciting growth journey, we're looking for ambitious people who want to make a real impact. Join a collaborative, customer-focused business where ideas are valued, success is shared, and you'll have the opportunity to help shape what's next. The Role. The Head of Marketing will lead En Route's global marketing strategy, driving brand growth, commercial performance and customer engagement across international markets. As a key member of the leadership team, this role will ensure that marketing is positioned as a strategic enabler of business growth, enhancing En Route's reputation, market position and competitive advantage within the global airline and travel catering industry. Leading the Marketing Manager and Communications Manager, the Head of Marketing will develop and execute integrated marketing, communications, brand, digital and content strategies that deliver measurable commercial outcomes. Working closely with Commercial, Customer Strategy, Creative, Category Development and senior leadership teams, the role will ensure all marketing activity is insight-led, data-driven and aligned to the company's strategic objectives. This is an influential leadership position that will champion innovation, embed best practice and leverage emerging technologies, including AI, to enhance marketing effectiveness, strengthen customer relationships and position En Route as the partner of choice for airlines and travel operators worldwide. Key Responsibilities: Develop and deliver En Route's global marketing strategy, ensuring alignment with commercial objectives, customer engagement goals and long-term business growth plans. Lead the planning, execution and optimisation of integrated marketing campaigns across brand, digital, content, PR, exhibitions and customer communications. Own and evolve the En Route brand strategy, ensuring consistent positioning, differentiation and brand excellence across all customer touchpoints and international markets. Translate customer insights, market intelligence and commercial priorities into targeted marketing initiatives that deliver measurable business value. Develop and lead the corporate communications strategy, increasing share of voice, enhancing industry reputation and building thought leadership through PR, media relations and executive profiling. Drive digital marketing performance across websites, social media, email marketing and emerging channels, continually improving engagement and lead generation. Manage and optimise marketing budgets to maximise return on investment and ensure resources are deployed effectively. Champion marketing innovation, continuous improvement and the adoption of emerging technologies, including AI, to improve efficiency, effectiveness and customer experience. Lead, coach and develop the Marketing Manager and Communications Manager, building a high-performing, collaborative and commercially focused marketing function. Partner with stakeholders across the business to deliver integrated initiatives that support strategic priorities and commercial success. Act as the senior marketing adviser to the SMT and ELT, providing expert guidance on brand strategy, communications, customer engagement and market positioning. Manage relationships with external agencies, media partners and suppliers to ensure delivery of high-quality, cost-effective marketing activity. Foster a culture of accountability, creativity, innovation and continuous learning within the marketing function. Support and mentor colleagues across the organisation in marketing best practice, customer engagement and effective communication. Practical
Head of Marketing employer: En Route International
En Route International is an exceptional employer that fosters a collaborative and customer-focused work environment, where your ideas are valued and success is shared. Located within the dynamic travel and aviation sector, employees benefit from opportunities for professional growth and development, particularly in research and analysis, while being part of a global organisation that combines the strength of dnata with the agility of a fast-growing company. Join us to contribute to innovative solutions that enhance onboard experiences for leading airlines and caterers.
