At a Glance
- Tasks: Lead promotional activities to boost sales and brand awareness across multiple markets.
- Company: Join Mountain Warehouse, a dynamic retail leader with a focus on innovation.
- Benefits: Enjoy a competitive salary, hybrid working, generous holiday allowance, and staff discounts.
- Other info: Opportunity for career growth and collaboration with diverse teams.
- Why this job: Make a real impact by shaping engaging campaigns in a fast-paced environment.
- Qualifications: Strong analytical skills, project management experience, and a passion for marketing.
The predicted salary is between 50000 - 65000 £ per year.
We have an exciting opportunity to join the Commercial Retail team at Mountain Warehouse as a Senior Promotions Manager. In this role, you will lead the planning, development, and execution of promotional activity to drive sales, increase brand awareness, and enhance customer engagement across three brands and nine international markets.
Key Responsibilities
- Promotions Calendar
- Own and manage the promotional calendar critical path, ensuring timelines align with seasonal planning and buying cycles.
- Shape the commercial retail strategy by building a promotional and campaign calendar rooted in business objectives, regional trading patterns, and previous performance insights, with a focus on like-for-like sales growth.
- Work closely with the Promotions Coordinator to ensure campaigns are planned and delivered on time.
- Collaborate regularly with regional retail and e-commerce teams to review promotional plans, adapting to trading conditions, weather, and stock availability.
- Continuously review and refine current and future calendars to ensure alignment with evolving business needs.
- Monitor competitor activity and market trends to inform and strengthen promotional strategies.
- Promotions Implementation
- Partner with Merchandising and Trading teams to ensure stock availability supports promotional activity.
- Contribute to POS and VM planning, providing clear and actionable briefs for in-store execution.
- Regularly review implementation plans to reflect strategic changes and incorporate learnings.
- Oversee and sign off on all promotional communications to head office and retail teams.
- Promotions Reporting
- Analyse promotional performance data and make recommendations to optimise current and future campaigns.
- Capture key learnings from data and retail feedback, feeding insights into future planning cycles.
- Local Retail Marketing
- Identify opportunities for regional promotional activity.
- Build strong relationships with retail centres and ensure marketing assets are available to support activity.
- Review and evaluate performance of local campaigns, providing recommendations for future initiatives.
- Marketing Campaigns
- Develop campaign and product marketing calendars aligned with the promotional plan, business priorities, and regional requirements.
- Manage campaign critical paths, ensuring clear timelines and accurate information delivery across teams.
- Brief creative and marketing requirements to POS, Graphics, and VM teams.
- Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to deliver impactful campaigns.
- Evaluate campaign effectiveness and embed learnings into future planning.
- Team Leadership
- Lead and develop the Promotions team, supporting communication, capability building, and performance.
- Foster strong cross-functional collaboration with POS, Graphics, VM, Merchandising, Buying, Retail, Web, and IT teams.
- Identify opportunities to improve processes and drive operational efficiencies.
- Support system enhancements and adoption of new ways of working.
- Coach and guide wider teams on best practice and new processes.
- Conduct regular store visits and competitor benchmarking (comp shops).
We would like to meet someone who is:
- Strong commercial awareness with a data-driven and analytical mindset.
- Excellent project management and organisational skills, with the ability to manage multiple priorities.
- Confident decision-making based on insight and performance data.
- Strong communication and stakeholder management skills.
- Commercial thinking with a passion for delivering engaging campaigns.
- Ability to thrive in a fast-paced, results-driven environment.
- High attention to detail.
- Proficient in Microsoft Office tools, including Excel, Teams, and Outlook.
- Proven experience in promotions, marketing, or campaign management.
- Previous retail experience is desirable but not essential.
Benefits
- Competitive salary and benefits package.
- Hybrid working, 3 days in London based office & 2 working from home.
- Holiday allowance.
- 50% staff discount & 25% for family and friends.
- Pension scheme.
Senior Promotions Manager in City of Westminster employer: Ems-Inc.
Mountain Warehouse is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Senior Promotions Manager role in London. With a focus on employee growth, we offer competitive salaries, a generous holiday allowance, and a hybrid working model that promotes work-life balance. Our commitment to innovation and teamwork ensures that you will thrive in a fast-paced environment while enjoying unique benefits such as a substantial staff discount and opportunities for professional development across multiple international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Promotions Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ems-Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ems-Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ems-Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ems-Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Promotions Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ems-Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ems-Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ems-Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ems-Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ems-Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ems-Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
