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- Tasks: Lead marketing strategies to drive growth in a dynamic financial services environment.
- Company: Join a leading B2C financial services provider focused on innovation and customer satisfaction.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Be part of a passionate team making a real impact in the financial sector with creative campaigns.
- Qualifications: 5+ years in B2C marketing, strong analytical skills, and hands-on PPC experience required.
- Other info: Opportunity to manage a team and collaborate across departments for maximum impact.
The predicted salary is between 42000 - 84000 Ā£ per year.
A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve its ambitious growth targets.
Responsibilities:
- Keep all content updated on the website
- Prepare all external communications including the issuing and creation of monthly newsletters and marketing mailouts, blogs and content for customer base
- Develop and execute campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
- Track all conversions efficiently via Google Analytics and Google Tag Manager
- Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
- Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
- Landing page optimisation
- Keyword research and creation of ads on the various platforms
- Support sales team with relevant content / collateral
- Team management
Requirements:
- ~5+ years marketing experience in B2C financial services ideally
- ~Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
- ~Knowledge of planning and building dynamic campaigns
- ~Good communication skills
- ~A genuine passion for all things Paid Media and digital
- ~Hands-on PPC experience
- ~Good attention to detail & performance driven
- ~Good written, analytical & verbal communication skills
- ~Proactive team player able to work individually and as part of a team
- ~Ability to summarise data concisely
cĀ£70,000
Senior Manager Performance Marketing employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Senior Manager Performance Marketing
āØTip Number 1
Familiarise yourself with the latest trends in B2C financial services marketing. Understanding the nuances of this sector will help you tailor your approach and demonstrate your expertise during interviews.
āØTip Number 2
Showcase your hands-on experience with PPC campaigns by preparing case studies or examples of successful campaigns you've managed. This will give you a competitive edge and illustrate your practical knowledge.
āØTip Number 3
Brush up on your analytical skills, especially with tools like Google Analytics and Tag Manager. Being able to discuss how you've used these tools to track conversions and optimise campaigns will impress potential employers.
āØTip Number 4
Network with professionals in the financial services marketing space. Attend industry events or join relevant online communities to connect with others and learn about potential job openings before they are advertised.
We think you need these skills to ace Senior Manager Performance Marketing
Some tips for your application š«”
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing, particularly in financial services. Emphasise your hands-on PPC experience and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention specific examples of past successes in driving growth through marketing strategies.
Showcase Analytical Skills: Since the role requires good analytical skills, include examples of how you've used tools like Google Analytics and Excel to track campaign performance and optimise results.
Highlight Team Management Experience: If you have experience managing a team, be sure to mention it. Discuss your leadership style and how you've successfully collaborated with others to achieve marketing objectives.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
āØShowcase Your Analytical Skills
Since the role requires good analytical skills, be prepared to discuss your experience with tools like Google Analytics and Excel. Bring examples of how you've used data to drive marketing decisions and improve campaign performance.
āØDemonstrate Your Campaign Management Experience
Be ready to talk about specific campaigns you've managed, especially in B2C financial services. Highlight your hands-on experience with PPC and how you optimised landing pages for better conversion rates.
āØCommunicate Clearly and Effectively
Good communication skills are essential for this role. Practice summarising complex data and campaign outcomes concisely. Prepare to explain your thought process clearly when discussing your strategies and results.
āØExpress Your Passion for Digital Marketing
Show genuine enthusiasm for paid media and digital marketing. Discuss any recent trends or innovations in the industry that excite you, and how you plan to leverage them in your future campaigns.
