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For Companies At a Glance
- Tasks: Join our team to craft and optimise engaging CRM campaigns that drive customer interaction.
- Company: Be part of a leading property services brand known for innovation and a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for internal progression.
- Why this job: This role offers a chance to shape marketing strategies in a creative and fast-paced environment.
- Qualifications: Strong copywriting skills and experience with marketing automation platforms are essential.
- Other info: This position is not open to applicants requiring sponsorship visas.
The predicted salary is between 32000 - 40000 £ per year.
A leading London-based property services brand is seeking a Senior Customer Marketing Executive to join its Customer Marketing team and help shape the future of its CRM strategy. Known for its innovative marketing, data-driven approach and fast-paced culture, the business has built a strong reputation across the property market through a combination of technology, customer service and an iconic brand identity. This is an exciting opportunity to be part of a forward-thinking marketing function in a company that values creativity, performance, and internal progression.
Reporting to the Head of Customer Marketing, you’ll be responsible for building, delivering and optimising our CRM programmes with a focus on driving engagement and conversion. If you’re a skilled copywriter with hands-on experience in marketing automation and a strong track record in CRM, this role could be suitable for you.
Key Responsibilities- Implement and optimise automated lifecycle communications to nurture leads and engage customers at every stage of their journey via Braze.
- Plan and deliver targeted CRM campaigns to promote services across customer segments.
- Manage operational customer service notifications.
- Develop creative marketing assets to boost sales funnel conversions and maintain high engagement levels.
- Identify and build segmented customer audiences for tailored communications.
- Lead a robust test-and-learn strategy to drive continuous improvement.
- Analyse campaign performance and present insights to internal stakeholders.
- Stay up to date with CRM trends, tools and competitor activity.
- Strong copywriting and content creation skills.
- Technical aptitude and hands-on experience with marketing automation platforms. Braze is preferred but any other equivalent would be suitable.
- Proven experience in delivering effective CRM strategies and measurable results.
- A creative mindset with a data-driven approach.
- Excellent communication and stakeholder management skills.
Please note that they cannot hire anyone on a sponsorship visa.
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Email Marketing Executive
✨Tip Number 1
Familiarise yourself with Braze or similar marketing automation platforms. Since the role specifically mentions Braze, having hands-on experience or even a basic understanding of its functionalities can set you apart from other candidates.
✨Tip Number 2
Showcase your copywriting skills by preparing a few examples of past email campaigns you've worked on. Be ready to discuss how your content strategies have driven engagement and conversions in previous roles.
✨Tip Number 3
Stay updated on the latest CRM trends and tools. Being knowledgeable about current industry practices will not only help you in interviews but also demonstrate your commitment to continuous learning and improvement.
✨Tip Number 4
Prepare to discuss your approach to analysing campaign performance. Be ready to share specific metrics or insights from past campaigns that highlight your ability to drive results and improve strategies over time.
We think you need these skills to ace Senior Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing and CRM strategies. Use specific examples of campaigns you've worked on, especially those that demonstrate your copywriting skills and use of marketing automation platforms like Braze.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly your experience in delivering effective CRM strategies and your creative approach to marketing.
Showcase Your Results: When detailing your previous roles, focus on measurable outcomes. Include statistics or metrics that demonstrate the success of your CRM campaigns, such as engagement rates or conversion improvements.
Research the Company: Familiarise yourself with the company's brand identity and recent marketing initiatives. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their innovative marketing efforts.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Copywriting Skills
As a Senior Email Marketing Executive, strong copywriting is crucial. Prepare examples of your previous work that highlight your ability to create engaging content. Be ready to discuss your writing process and how you tailor messages for different audiences.
✨Demonstrate Your Technical Knowledge
Familiarity with marketing automation platforms like Braze is essential. Brush up on your technical skills and be prepared to discuss how you've used these tools in past roles. Highlight any specific campaigns where your technical aptitude made a significant impact.
✨Prepare for Data-Driven Discussions
This role requires a data-driven approach to CRM strategies. Be ready to talk about how you've analysed campaign performance in the past. Bring examples of metrics you've tracked and how you've used insights to improve future campaigns.
✨Understand the Company’s Brand and Market
Research the company’s brand identity and its position in the property market. Understanding their innovative marketing strategies will help you align your answers with their values. Show enthusiasm for their mission and how you can contribute to their success.
