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- Tasks: Lead brand strategy, manage P&L, and drive innovation for a top personal care brand.
- Company: Join a renowned consumer goods business with ambitious growth plans and a strong market presence.
- Benefits: Enjoy hybrid working, autonomy, and the chance to influence brand direction.
- Why this job: Be part of a dynamic team that values creativity and high standards in a thriving industry.
- Qualifications: Significant FMCG brand marketing experience, strong commercial acumen, and proven campaign delivery skills.
- Other info: Must have the right to work in the UK; no visa sponsorship available.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid working - Central London
I’m working with a well-known consumer goods business to recruit a Senior Brand Manager to lead one of their most established and commercially successful personal care brands. This is a senior-level brand ownership role with full responsibility for strategy, commercial performance, innovation, and execution. The brand has a strong presence in the UK market and ambitious growth plans, supported by significant A&P investment and a highly engaged cross-functional team.
Key responsibilities include:
- Strategic brand planning – Own the long-term brand strategy and develop annual plans grounded in consumer insight, market analysis and commercial opportunity.
- P&L accountability – Manage brand performance across volume, value, and gross margin, working closely with finance to monitor profitability and make commercially sound decisions.
- Innovation and NPD – Lead the development of the innovation pipeline, from concept through to launch. This includes writing NPD briefs, collaborating with R&D and packaging teams, and ensuring delivery through the stage-gate process.
- Campaign development – Develop and execute fully integrated campaigns across ATL, digital, shopper, and in-store. Work closely with creative, media, and activation agencies to deliver work that builds equity and drives conversion.
- Cross-functional leadership – Build strong relationships with sales, category, technical, and international teams. Ensure alignment across channels and functions to deliver consistent messaging and commercial results.
- Insight and analysis – Use consumer, category, and market data to inform strategy, shape plans and track performance. Run regular brand reviews and course-correct as needed.
- Agency and stakeholder management – Day-to-day leadership of external partners and internal stakeholders. Drive the delivery of work to time, budget, and brief.
Who we’re looking for:
- Significant brand marketing experience in FMCG, ideally personal care or adjacent categories
- Track record of owning brand strategy, driving growth, and leading innovation
- Strong commercial acumen and experience managing brand P&L
- Confident briefing and delivering multi-channel campaigns
- Comfortable working cross-functionally and influencing at a senior level
- Analytical, curious, organised, and proactive
You’ll be joining a team that values autonomy, clear thinking, and high standards — with plenty of opportunity to make your mark and influence the brand’s future direction.
This role requires you to have the full right to work in the UK as they cannot offer visa sponsorship.
Senior Brand Manager FTC employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager FTC
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in personal care brands. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in brand management.
✨Tip Number 2
Familiarise yourself with the specific brand you’ll be managing. Research their current campaigns, market position, and consumer insights. This knowledge will help you demonstrate your passion and understanding of the brand during interviews.
✨Tip Number 3
Prepare to discuss your previous experiences in managing P&L and driving brand growth. Be ready to share specific examples of how you've successfully led innovation and multi-channel campaigns in your past roles.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you’ve used data to inform brand strategy and decision-making. Highlight any tools or methodologies you’ve employed to track performance and adjust strategies accordingly.
We think you need these skills to ace Senior Brand Manager FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your significant brand marketing experience, especially in FMCG and personal care. Use specific examples of how you've owned brand strategy and driven growth to demonstrate your suitability for the role.
Craft a Compelling Cover Letter: In your cover letter, address the key responsibilities outlined in the job description. Discuss your experience with P&L management, innovation, and multi-channel campaigns, and explain how you can contribute to the brand's future direction.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used consumer insights and market data to inform brand strategy and track performance. This will show that you can make data-driven decisions.
Highlight Cross-Functional Leadership: Demonstrate your experience in building relationships across various teams. Provide examples of how you've successfully influenced stakeholders at a senior level and ensured alignment across channels to achieve commercial results.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop long-term brand strategies. Prepare examples of how you've used consumer insights and market analysis to shape successful brand plans in the past.
✨Highlight Your P&L Management Experience
Be ready to discuss your experience with managing brand performance and profitability. Share specific instances where your decisions positively impacted the P&L, showcasing your commercial acumen.
✨Demonstrate Innovation Leadership
Innovation is key in this role. Prepare to talk about your experience leading new product development from concept to launch, including how you collaborated with cross-functional teams to bring ideas to life.
✨Prepare for Cross-Functional Collaboration
This position requires strong relationships across various teams. Think of examples where you've successfully influenced stakeholders at different levels and how you ensured alignment for campaign execution.
